Mon.May 13, 2019

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

Marketing Insider Group

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.

The Role of Email Marketing in an Omnichannel Strategy

Modern B2B Marketing

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions.

3 Examples of Going From Ideation to Interactive and Visual Content


When it comes to brainstorming ideas for new content, it can be easy to focus on the “before.”. If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task.

8 Biggest Benefits of Using AI for Enterprise Marketers

Marketing Insider Group

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

Trends 209

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

4 Ways to Increase Customer Engagement

Modern Marketing

Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer.

More Trending

Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?


Are there any new ways to drive content marketing ROI we should be thinking about? Sara, New York. This question cuts deep. In March, I took on a new role as Contently’s head of marketing. I immediately started thinking about I could make a big impact as quickly as possible.

ROI 104

How to Get Google Eyes for Your Content

Content Marketing Institute

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals.

Web Lead (Mis) Management: How to Excel in Biz Dev

BOP Design

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Qualify Quickly.

RFP 93

Six PR Lessons from Game of Thrones (*Spoiler Alerts*)

SmartBug Media

I’m generally not a fan of dark, gory television shows that are reminiscent of the medieval times. They are usually too ruthlessly violent and overly depressing for my taste.

PR 88

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Creating a Content Calendar Your Followers and Fans Will Love


Your content calendar is the hub for everything you produce about your brand. It dictates your publishing schedule, content workflow and collaboration. However, your content calendar is not just about what you want to say to the world – it’s about what your fans want, too.

The Sales Manager’s Guide to Selecting a Data Provider


Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly.

Why Brands are Turning to Spotify as the Next Big Social Platform


There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify!

The Power of Personal Marketing for Financial Advisors

FMG Suite

Personal marketing is extraordinarily powerful for financial advisors, especially those in multi-advisor firms. While a company name, logo, and brand are powerful assets that should be guarded and developed, nothing beats the relationship developing nature of an advisor’s face and name. While marketing your firm’s services, you may have run up against this problem. Should you market your services as your company’s DBA and logo or should you use your own name and headshot?

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Ask Your Sales Reps These 6 Questions to Develop Great Inbound Content

SmartBug Media

It is important that sales and marketing work together. Organizations with good alignment between sales and marketing teams achieve on average 20 percent revenue growth annually (companies with poor alignment see revenues decline by an average of 4 percent).

ABM & Ecommerce: How The Two Are Changing Business Right Now


Standard broad-range marketing tends to leave a disconnect between the marketing team (tasked with driving initial interest) and the sales team (tasked with turning that interest into conversions).

Panasonic Reasserts Customer-Centric Philosophy


Panasonic Marketing Middle East & Africa (PMMAF) continues to insist on a customer-centric philosophy.

ATAK’s Work at ISA Sign Expo 2019

ATAK Interactive

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with over 20,000 attendees and almost 600 vendors. Our client, Nova Polymers , attended and sponsored the annual event, where we were happy to design an array of materials for the show. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

4 New Ways to Use Data in Email


The email marketing campaign's archnemesis is the delete button, so companies knock themselves out to grab consumers' attention before they reach for that convenient escape button in the corner.

Sendoso Interview: Using Tech Insights & Direct Mail to Drive Engagement

HG Data

We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into your outreach, how to implement such a program efficiently, and what type of response rates you can expect to see. Read our interview below to learn what he had to say. Why should companies think about adding direct mail to their sales and marketing outreach?

Mail 54

5 Compelling Reasons Why Agencies Should Be Open About Their Use of Freelancers


Many agencies routinely turn to freelancers when they need some additional help on a project. They may need someone to write website copy, design an eye-catching logo, do voice-over work for an animation, or something else.

Yield Real Results With A Social Selling Strategy


Today’s buyer’s journey has a strong demand for social selling, which is a key utilization method of technology to enhance the human touch for clients. That’s one of the main reasons we use it internally.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The Perfect Match: Influencers and Instagram Stories


Instagram shook the table of the social media world in August of 2016 with its introduction of Instagram Stories. Responses were mixed with skepticism on its ability to compete with Snapchat’s similar feature. By August 2018, 400 million people were using Instagram Stories every day.

From Jail to Job: Will You Hire Me?


I never imagined I’d be asked to speak at an event as important as the 2019 Conscious Capitalism Annual Conference. I was speechless. I was given the opportunity to be one of five presenters during the coveted Sum & Substance part of the agenda, which is held on day one of the conference.

How to Improve Marketing Qualified Lead Routing Results

B2B Lead Blog

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain.

Inbox Tracker New Feature Alert!


Our new features are often based on direct customer feedback. We always welcome those conversations, so that our Customer Success team can partner with the eDataSource engineers to continually improve our customers’ platform experience.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Building and Managing a Team of Freelance Writers


It is a big decision to choose between creating a team of writers in-house or through a freelance network or even having a combination. There process, training, hiring, and performance implications.

How to Effectively Use Google Docs and Office 365 To Collaborate Between Small Teams

Unbound B2B

Introduction. Collaboration in a team is a vital part of productivity. But for most companies, the challenge has always been getting access to a full suite of tools to expand team collaboration capabilities. This is what makes office 365 and google docs invaluable.

17+ Best Free Stock Photo Sites to Check in 2019


(free) Best Stock Photo Sites: Fancycrave. Gratisography. ISO Republic. HubSpot. FreeRange. Startup Stock Photos. Burst. FoodiesFeed. Picography. iStock by Getty Images. Kaboom Pics. Little Visuals. LibreShot. Negative Space. paid) Best Stock Photo Sites (free): Adobe Stock.

Sites 52