Marketing Insider Group

MAY 13, 2019

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]. The post 5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy appeared first on Marketing Insider Group.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Content Marketing Content 279

Adobe Experience Cloud Blog

MAY 13, 2019

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engages

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Marketing Insider Group

MAY 13, 2019

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type […].

Marketing AI 259

Marketing AI Trends Marketing Optimization 259

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. With young consumers increasingly demanding brands give more back to society, the challenge today is to create a promise that can be trusted and delivered – with credible authenticity.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? -Sara, New York. This question cuts deep. In March, I took on a new role as Contently’s head of marketing. I immediately started thinking about I could make a big impact as quickly as possible. My first instinct was to pump more inbound opportunities into the pipeline.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

ATAK Interactive

MAY 13, 2019

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with over 20,000 attendees and almost 600 vendors. Our client, Nova Polymers , attended and sponsored the annual event, where we were happy to design an array of materials for the show. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop.

Banner Ads 78

Banner Ads Banners Vendors Organic Leads 78

readwrite

MAY 13, 2019

Currently, augmented reality might seem to be nothing more than a curious novelty. People walking around with their eyes glued to their phones in attempts to catch a Pokémon have probably been the most newsworthy application of this otherwise much more promising technology. How will AR transform the way we use our smartphones? According to […].

Mobile Marketing 92

Mobile Marketing Marketing 92

SmartBug Media

MAY 13, 2019

I’m generally not a fan of dark, gory television shows that are reminiscent of the medieval times. They are usually too ruthlessly violent and overly depressing for my taste. Yet, I have been a loyal fan of Game of Thrones since my husband first convinced me to “just try it out” during its first season. There was something about that first episode that just drew me in, and I’ve been hooked ever since.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Hubspot

MAY 13, 2019

"Do what you love, and the rest will follow" always sounds good in theory, doesn't it? But what happens when you're doing what you love and it leads to great things, like a successful, profitable business that serves many high-profile clients … but eventually brings you to the brink of a nervous breakdown? That makes me think of another old adage -- "Victim of your own success.".

Design 76

Design Business Work Management Ideal Customer Profiles 76

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ATAK Interactive

MAY 13, 2019

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with over 20,000 attendees and almost 600 vendors. Our client, Nova Polymers , attended and sponsored the annual event, where we were happy to design an array of materials for the show. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop.

Banner Ads 60

Banner Ads Banners Vendors Organic Leads 60

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653

Google 69

Google Verticals Click Rate Eye-Tracking 69

ATAK Interactive

MAY 13, 2019

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with over 20,000 attendees and almost 600 vendors. Our client, Nova Polymers , attended and sponsored the annual event, where we were happy to design an array of materials for the show. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop.

Banner Ads 60

Banner Ads Banners Vendors Organic Leads 60

BOP Design

MAY 13, 2019

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Qualify Quickly. When inbound leads come in through your B2B website , it is important to have a process to qualify and disqualify leads.

Ideal Customer Profiles 65

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

MAY 13, 2019

It is important that sales and marketing work together. Organizations with good alignment between sales and marketing teams achieve on average 20 percent revenue growth annually (companies with poor alignment see revenues decline by an average of 4 percent). The closer these two teams work together, the better quality leads the marketing team produces are and the higher the close rate is for sales.

Sales Qualified Leads 61

Sales Qualified Leads Verticals Inbound Marketing Lead Ranking 61

Hubspot

MAY 13, 2019

Throughout the buyer’s journey, content obviously plays a huge role during the beginning and middle stages. At the last stage of the buyer’s journey, though, it can be somewhat overlooked. A lot of marketing teams are focused on creating the beginning- and middle-stage content that brings in the views and leads most sales teams are focused on closing during the final stage of the buyer’s journey.

Examples 67

Examples Marketing Proposals Advertising Agencies Business 67

Valasys

MAY 13, 2019

Panasonic Marketing Middle East & Africa (PMMAF) continues to insist on a customer-centric philosophy. On the eve of the 10 th Regional Technical Olympics, held in Dubai, on 12 th May 2019, a repair skills competition was organized to improve the proficiencies of service technicians representing Panasonics Middle East Partner Companies. Panasonic Marketing Middle East FZE operates as a subsidiary of Panasonic Corporation & alongside the skill building initiative that is also held as part

Advertising Agencies 53

Advertising Agencies Paid Search Agency Television marketing Conference 53

Magisto

MAY 13, 2019

Here at Magisto we want to take the guess work out of creating content. We’re here to provide a fountain of inspiration to get your creative juices flowing and the tools you need to make it happen. Enter: Unique Video Marketing Ideas For June 2019. Take Advantage of Our NEW Summer Templates. We have five new summer video marketing templates that are ready to download here.

Video Marketing 49

Video Marketing Template Communities Creativity 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

nDash

MAY 13, 2019

Many agencies routinely turn to freelancers when they need some additional help on a project. They may need someone to write website copy, design an eye-catching logo, do voice-over work for an animation, or something else. But before freelancers can even get started on projects, many agencies require them to sign non-disclosure agreements. Can’t have the client find out that freelancers were used, can we?

Paid Search Agency 49

Paid Search Agency Advertising Agencies Ad Agencies Ideal Customer Profiles 49

TowerData

MAY 13, 2019

The email marketing campaign's archnemesis is the delete button, so companies knock themselves out to grab consumers' attention before they reach for that convenient escape button in the corner. Finding new ways to use data effectively in email marketing is the key to defeating the archvillain and propagating positive customer touchpoints that increase conversions.

Touchpoints 45

Touchpoints Email Marketing Interactive Marketing Positioning 45

Brandfolder

MAY 13, 2019

If you want to become successful in the food business, here’s one important thing to keep in mind: __*You’re not just selling food. You’re selling an experience.*__ In this age.

Business 40

Business 40

Digital Marketing World Forum

MAY 13, 2019

Organisations are discovering the value of collaboration. Content is king. This has never been more true for publishers, brands and media houses, with the 24-hour news cycle meaning organisations have to work harder than ever to grow audiences and keep them engaged. To not only survive, but thrive, in this new digital age, companies that relied on old printcentric business models have had to embrace new ways of thinking about how they collect, curate, protect and distribute their valuable media

Communities 40

Communities Advertising Agencies Paid Search Agency Curation 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Televerde

MAY 13, 2019

Today’s buyer’s journey has a strong demand for social selling, which is a key utilization method of technology to enhance the human touch for clients. That’s one of the main reasons we use it internally. By connecting to prospects and leads through social platforms and sharing branded content and thought leadership, our sales reps develop new avenues for authentic engagement and build relationships with prospects that convert to higher quality leads.

Marketing & Strategy 40

Marketing & Strategy Ideal Customer Profiles Thought Leadership Linkedin 40

eDataSource

MAY 13, 2019

Our new features are often based on direct customer feedback. We always welcome those conversations, so that our Customer Success team can partner with the eDataSource engineers to continually improve our customers’ platform experience. We’ll be announcing several major new features in the coming weeks. Stay tuned and sign up for our email newsletter.

Features 40

Features Newsletter Display Email Campaigns 40

Televerde

MAY 13, 2019

Wow. I never imagined I’d be asked to speak at an event as important as the 2019 Conscious Capitalism Annual Conference. I was speechless. I was given the opportunity to be one of five presenters during the coveted Sum & Substance part of the agenda, which is held on day one of the conference. I was honored. In preparation for the event, I kept asking myself, “What’s my goal?

Peer-to-peer 40

Peer-to-peer Conference Business Personalization 40

MarketMuse

MAY 13, 2019

It is a big decision to choose between creating a team of writers in-house or through a freelance network or even having a combination. There process, training, hiring, and performance implications. Attend this webinar to learn the benefits of outsourcing content creation and dig into the nitty-gritty of running an effective team. The post Building and Managing a Team of Freelance Writers appeared first on MarketMuse.

Ad Building 40

Ad Building Webinar Metrics Training Process 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brandfolder

MAY 13, 2019

The world of technology continues its meteoric rise and shows no sign of slowing down. If you’re working for a technology company, you have much to look forward to —.

Companies 40

Companies 40

Outbrain

MAY 13, 2019

In today’s digitized business environment, where the internet’s role has shifted from an information hub to a shopping tool, businesses are competing with a weapon called ‘e-commerce.’ And no one can win without the help of something very important – the ability to change. Image Source: [link]. Change is a fact of life, and it’s no different in the world of e-commerce.

Trends 42

Trends Work Management Marketing Management Mobile Marketing 42

Bluetext

MAY 13, 2019

It’s no question that the American media landscape has gone through growing pains in the past few years. From “fake news” allegations that branched from the 2016 general election to the decline of print sales , it’s safe to say that the relationship between the media and its readers is in flux. Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentiv

Public Relations 20

Public Relations PR Media Lead Ranking 20