Mon.May 13, 2019

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

Marketing Insider Group

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.

The Role of Email Marketing in an Omnichannel Strategy

Modern B2B Marketing

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions.

3 Examples of Going From Ideation to Interactive and Visual Content


When it comes to brainstorming ideas for new content, it can be easy to focus on the “before.”. If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task.

8 Biggest Benefits of Using AI for Enterprise Marketers

Marketing Insider Group

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Ways to Increase Customer Engagement

Modern Marketing

Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer.

More Trending

Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?


Are there any new ways to drive content marketing ROI we should be thinking about? Sara, New York. This question cuts deep. In March, I took on a new role as Contently’s head of marketing. I immediately started thinking about I could make a big impact as quickly as possible.

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How to Get Google Eyes for Your Content

Content Marketing Institute

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals.

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Creating a Content Calendar Your Followers and Fans Will Love


Your content calendar is the hub for everything you produce about your brand. It dictates your publishing schedule, content workflow and collaboration. However, your content calendar is not just about what you want to say to the world – it’s about what your fans want, too.

Web Lead (Mis) Management: How to Excel in Biz Dev

BOP Design

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Qualify Quickly.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Six PR Lessons from Game of Thrones (*Spoiler Alerts*)

SmartBug Media

I’m generally not a fan of dark, gory television shows that are reminiscent of the medieval times. They are usually too ruthlessly violent and overly depressing for my taste.

PR 89

The Sales Manager’s Guide to Selecting a Data Provider


Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly.

17+ Best Free Stock Photo Sites to Check in 2019


(free) Best Stock Photo Sites: Fancycrave. Gratisography. ISO Republic. HubSpot. FreeRange. Startup Stock Photos. Burst. FoodiesFeed. Picography. iStock by Getty Images. Kaboom Pics. Little Visuals. LibreShot. Negative Space. paid) Best Stock Photo Sites (free): Adobe Stock.

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Why Brands are Turning to Spotify as the Next Big Social Platform


There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify!

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Improve Marketing Qualified Lead Routing Results

B2B Lead Blog

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain.

Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That


Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads.

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How AR Will Transform the Way We Use Our Smartphones


Currently, augmented reality might seem to be nothing more than a curious novelty. People walking around with their eyes glued to their phones in attempts to catch a Pokémon have probably been the most newsworthy application of this otherwise much more promising technology.

How to Use Ancient Design Thinking to Transform Your Business & Your Life


"Do what you love, and the rest will follow" always sounds good in theory, doesn't it?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Ask Your Sales Reps These 6 Questions to Develop Great Inbound Content

SmartBug Media

It is important that sales and marketing work together. Organizations with good alignment between sales and marketing teams achieve on average 20 percent revenue growth annually (companies with poor alignment see revenues decline by an average of 4 percent).

5 Professional Business Proposal Examples to Inspire Your Own


Throughout the buyer’s journey, content obviously plays a huge role during the beginning and middle stages. At the last stage of the buyer’s journey, though, it can be somewhat overlooked.

The Power of Personal Marketing for Financial Advisors

FMG Suite

Personal marketing is extraordinarily powerful for financial advisors, especially those in multi-advisor firms. While a company name, logo, and brand are powerful assets that should be guarded and developed, nothing beats the relationship developing nature of an advisor’s face and name. While marketing your firm’s services, you may have run up against this problem. Should you market your services as your company’s DBA and logo or should you use your own name and headshot?

Panasonic Reasserts Customer-Centric Philosophy


Panasonic Marketing Middle East & Africa (PMMAF) continues to insist on a customer-centric philosophy.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Sendoso Interview: Using Tech Insights & Direct Mail to Drive Engagement

HG Data

We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into your outreach, how to implement such a program efficiently, and what type of response rates you can expect to see. Read our interview below to learn what he had to say. Why should companies think about adding direct mail to their sales and marketing outreach?

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ABM & Ecommerce: How The Two Are Changing Business Right Now


Standard broad-range marketing tends to leave a disconnect between the marketing team (tasked with driving initial interest) and the sales team (tasked with turning that interest into conversions).

5 Compelling Reasons Why Agencies Should Be Open About Their Use of Freelancers


Many agencies routinely turn to freelancers when they need some additional help on a project. They may need someone to write website copy, design an eye-catching logo, do voice-over work for an animation, or something else.

ATAK’s Work at ISA Sign Expo 2019

ATAK Interactive

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with over 20,000 attendees and almost 600 vendors. Our client, Nova Polymers , attended and sponsored the annual event, where we were happy to design an array of materials for the show. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.