Influitive
JUNE 2, 2016
Here’s a simple fact: the human brain is wired for reciprocity—the need to give back after we receive. Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of tips that servers received. The results were astounding. If servers gave a piece of candy with the bill, they got 3% higher tips.
Marketing Insider Group
JUNE 2, 2016
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […].
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ViewPoint
JUNE 2, 2016
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch.
Customer Experience Matrix
JUNE 2, 2016
Maybe you’ve been waiting with increasing impatience for me to finish reviewing the set of Journey Orchestration Engines (JOEs) I first mentioned in March. More likely, it slipped your mind entirely. But I do worry about such things so I’m especially pleased for finish out the set by telling you about Usermind. Usermind Journey I'm not saying that Usermind calls itself a JOE.
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ANNUITAS
JUNE 2, 2016
I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan. Let’s face it: a root canal is a more attractive prospect than any data project that starts with the word “manual.” These projects are repetitive, mentally taxing, involve no creativity, and often are full of mistakes.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. The top three tactics that contributed to this success? Email, the website, and SEO.
Biznology
JUNE 2, 2016
To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?” and “What’s in it for me?” Business people are people, but in their buying roles, they represent their companies.
Customer Experience Matrix
JUNE 2, 2016
I got all excited when I saw this description from messaging vendor Intercom about new "smart campaigns" in marketing automation that automatically send the best message at the best time in the best channel to each person without pre-designed campaign flows. Their critique of the current process -- essentially that fixed flows are too complicated -- is spot on.
Marketing Insider Group
JUNE 2, 2016
There’s a familiar expression used to describe some people. They “know the cost of everything, but the value of nothing.” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. The rhetoric of “data driven decisions” has become a business imperative and key B2B competency. In addition to being […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ambal's Amusings
JUNE 2, 2016
It looks like some aluminum foil package. Does it not? Possibly something that would be packaged for astronauts. It is not. It is very precious. Today morning, my friend Lakshmi whatsapped me and told me that she would drop by to bring me some prasadam. Let me give you some background about prasadams. It is … Continue reading Prasadam Tradition.
Marketing Insider Group
JUNE 2, 2016
By Jennifer Johnson, Marketing Manager at Alexa Content marketing is no longer the new kid in town: Not only do 3 out of 4 marketers prioritize an inbound approach regardless of their size or budget, but companies plan to allocate nearly a third of their total marketing budget to content marketing this year. The good news […]. The post Measuring the Success of Virality appeared first on Marketing Insider Group.
NuSpark Consulting
JUNE 2, 2016
To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Or, at least, that’s the theory. But here’s what happens. Many companies create personas, and not one itsy-bitsy thing changes.
Contently
JUNE 2, 2016
Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. And for those who do, only 45 percent say those ads are effective.
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Brandpoint
JUNE 2, 2016
The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Surrounded by blinking lights, colors, unfamiliar sounds and some unique (and often odd) booths, it can be hard to get your bearings. Once you begin collecting brochures and people start asking if you want a margarita, or to enter a drawing to win an Apple Watch or the latest micro-thin tablet, you might start losing sight of
SnapApp
JUNE 2, 2016
Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. The quality vs. quantity content debate is ongoing. On the quantity side, it’s important to create a steady stream of fresh content to remain topical, engage subscribers, and increase inbound traffic.
Vidyard
JUNE 2, 2016
In the beginning, there was YouTube. Well, close to the beginning. The world started in 2005, right? Okay, maybe not. The world has been around for a while, and online video was nothing new in 2005. That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. It created an entirely new channel for marketers, amateur singers, hilarious backyard shenanigans, and big businesses to feature online content.
Hinge Marketing
JUNE 2, 2016
It is unnerving when I hear, “My firm gets business from referrals, not our website. I don’t care about online branding.” It is a shame that executives do not understand the effect online branding has on their firm’s bottom line, especially when it comes to referrals and prospective clients. Online branding is about far more than your firm’s website or your company’s social media presence.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Lead Liaison
JUNE 2, 2016
Miss Manners could probably write an entire column about the death of thank-you notes. Instead of thank-you notes, businesses fire off impersonal emails or send out bulk mailings to their customers. Emails end up in spam folders, and bulk mail-outs make their way into trashcans, so customers don’t realize they have been properly thanked. If you want to make Miss Manners proud, it’s time to consider handwritten thank-you notes.
Brandpoint
JUNE 2, 2016
The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Surrounded by blinking lights, colors, unfamiliar sounds and some unique (and often odd) booths, it can be hard to get your bearings. Once you begin collecting brochures and people start asking if you want a margarita, or to enter a drawing to win an Apple Watch or the latest micro-thin tablet, you might start losing sight of
QuanticMind
JUNE 2, 2016
As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Originally posted on Marketing Land. If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade.
Brandfolder
JUNE 2, 2016
Summer is quickly approaching, and what better way to celebrate than with a collection of the best boozy bottles to hit the shelves? From touching, philanthropic brand identities, to heat-sensitive.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Akoonu
JUNE 2, 2016
ABM is undoubtedly a hot topic right now, and it's here to stay. As marketers and sales leaders, we all can agree that understanding how our buyers collaborate within an account is key to creating meaningful strategies. With the influx of technology and tools available, are you ready to get started? Take this 2 minute quiz to find out.
Hubspot
JUNE 2, 2016
For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story. So before we dive into anything technical, let's start with a quick deconstruction.
The Freeman Company
JUNE 2, 2016
How the International Association of Chiefs of Police galvanized its law enforcement conference through a social media campaign
Hubspot
JUNE 2, 2016
Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance. While aligning your sales and marketing teams sounds like a no brainer, it's not something that's going to happen overnight.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Freeman Company
JUNE 2, 2016
Navigating who, what, when, and where when planning for your next event
DiscoverOrg
JUNE 2, 2016
In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. Your ability to leverage OPM, OPT, and OPE (Other People’s Money, Other People’s Time, and Other People’s Effort) can define your success.
The Freeman Company
JUNE 2, 2016
A Creative’s Perspective on Bruce Mau and the Value of Design Thinking
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