Tue.Sep 17, 2019

Is your personalization for your visitors… or for you?


Let’s view personalization through your visitor’s eyes. Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure – always – would be investing in a new guitar. Or, y’know, guitars. More is better. And if I were to visit a music store that collected data on visitors, they’d know I like a certain make of guitar (I do) and that, for example, I bought two last year and have only bought one so far this year.

Place Branding and Story-Doing:  A Holistic Approach to Improving Experiential Marketing

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. For a few years now placemaking has been “all the rage” in office design. It has become somewhat common for hip companies to have beer taps in their kitchens, an area for naps, or gaming consoles in a lounge area.

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What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags


It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with are numbers that have no context.

Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Market a Startup, Part 1: Branding, Customer, and Messaging


Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.

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Expert Insight: The Role of Budget in Achieving Key Marketing Objectives [Interview]

KoMarketing Associates

The majority of marketers are confident that they will reach their main objectives in the calendar year, but despite this fact, new research suggests that their budget is still holding them back from exceeding expectations.

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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count.

Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Many marketers have a large amount of data at their fingertips, but new research suggests that they are not extracting as much valuable information from it as possible.

Creative + Logic = Most Helpful Content Experiences

Content Marketing Institute

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

10 Ways to Double Your LinkedIn Impact in 60 Days

Fusion Marketing Partners

Last week, I presented at an event in Denver called the Sales Symposium – put on by the smart folks […]. LinkedIn Marketing Social Media Social Networking Networking

How to Write a Marketing Blog that Ranks on Google


Writing a blog post is easy. Writing a blog post that performs well in Google rankings, though? That’s another story. Your goal with all marketing blog posts is to get them in front of as many people as possible.

How to Keep the Referrals You Get [Video]

Hinge Marketing

?. In the third part of this video series, Liz Harr will continue to talk about referral marketing. In the previous videos she shared what referral marketing is and how to increase referrals. Let’s say you’ve got that down, now how to do you keep the referrals that are coming your way?

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Creating a Content Management Methodology


Content management is arguably the most complex part of any marketing operation. To even begin to conceive, organize and document all the processes and tech that supports this practice, let's get a content management methodology in place. Here's how. .

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Advice on Evaluating New Acquisition Channels from Top D2C Brands


Evaluating new partnership channels can be challenging. Questions like what metrics to pay attention to, how much to spend, and how long to “keep trying” in pursuit of success can make even the most seasoned marketer second-guess their efforts.

3 Female Executives on the Importance of Content Marketing (and Vetting Quality Writers)


As a freelancer, I know the one habit nearly all writers can’t resist, no matter how hard they try, is seeing life through a series of story ideas.

Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences


Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets.

How Influencers & Audiences Drive Diversity in Fashion I Traackr


Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

The Benefits of Using WordPress for B2B Websites

BOP Design

If you’re researching B2B websites, you’ve surely read about WordPress. It’s the platform we at Bop Design recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. But why do we recommend WordPress for B2B websites ? Well…. It’s Popular.

Organizing Email Teams: Centralized vs. Decentralized Team Structures


You’re bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and you’re asked to deliver an increasing number of campaigns, your email team will grow too.

How to do keyword research for SEO and beyond

Sprout Social

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more.

How to Get Verified on Instagram in 3 Simple Steps


If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Latest Changes to the Instagram API, Explained


You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “ Tag a Business Partner ” when you open a story feature.

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Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences


Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets.

Tech in Motion Announces Triblio as Best Tech Workplace for Diversity Finalist in 2019 Timmy Awards


Reston, Virginia – September 17, 2019 – Tech in Motion selects Triblio as a finalist for the Best Tech Workplace for Diversity category for its annual Timmy Awards, which recognizes the top workplaces for tech professionals in the Washington, D.C.

End Users or Doctors? Here’s How to Target in Life Sciences

SmartBug Media

In the midst of the longest bull run in history, the life sciences industries have shown the greatest stability in growth. In 2018, Inc. magazine published that 15 of the top 5,0o0 fastest-growing private companies in America were in the healthcare, biopharma, or medical device industries.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Weekly Wisdom with Itamar Blauer: YouTube Keyword Research


In this video, learn how to effectively conduct keyword research on YouTube.

Brave’s Johnny Ryan Claims That Google Is Non-Compliant With GDPR: A Discussion

Martech Advisor

Brave Software, the privacy-focused, open-source Brave browser company, has filed a complaint against Google for finding a way to “circumvent” the adherence to EU’s strict General Data Protection Regulation (GDPR) laws on Sep. 4, 2019.

[New eBook] The Ultimate Guide to Engage Your Audience With Curated Newsletters


A company’s content is how that company exists online. Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.