Tue.Sep 17, 2019

Is your personalization for your visitors… or for you?


Let’s view personalization through your visitor’s eyes. Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure – always – would be investing in a new guitar. Or, y’know, guitars. More is better. And if I were to visit a music store that collected data on visitors, they’d know I like a certain make of guitar (I do) and that, for example, I bought two last year and have only bought one so far this year.

Place Branding and Story-Doing:  A Holistic Approach to Improving Experiential Marketing

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. For a few years now placemaking has been “all the rage” in office design. It has become somewhat common for hip companies to have beer taps in their kitchens, an area for naps, or gaming consoles in a lounge area.

What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags


It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with are numbers that have no context.

Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Market a Startup, Part 1: Branding, Customer, and Messaging


Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.

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Expert Insight: The Role of Budget in Achieving Key Marketing Objectives [Interview]

KoMarketing Associates

The majority of marketers are confident that they will reach their main objectives in the calendar year, but despite this fact, new research suggests that their budget is still holding them back from exceeding expectations.

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What’s Wrong With Duplicate Content? A Beginner’s Overview


In this blog, we take a look at what constitutes “duplicate content,” how it can damage your SEO efforts, and how to repurpose content the right way. Content Marketing Web

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Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Many marketers have a large amount of data at their fingertips, but new research suggests that they are not extracting as much valuable information from it as possible.

10 Ways to Double Your LinkedIn Impact in 60 Days

Fusion Marketing Partners

Last week, I presented at an event in Denver called the Sales Symposium – put on by the smart folks […]. LinkedIn Marketing Social Media Social Networking Networking

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Write a Marketing Blog that Ranks on Google


Writing a blog post is easy. Writing a blog post that performs well in Google rankings, though? That’s another story. Your goal with all marketing blog posts is to get them in front of as many people as possible.

Creative + Logic = Most Helpful Content Experiences

Content Marketing Institute

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter.

3 Female Executives on the Importance of Content Marketing (and Vetting Quality Writers)


As a freelancer, I know the one habit nearly all writers can’t resist, no matter how hard they try, is seeing life through a series of story ideas.

Advice on Evaluating New Acquisition Channels from Top D2C Brands


Evaluating new partnership channels can be challenging. Questions like what metrics to pay attention to, how much to spend, and how long to “keep trying” in pursuit of success can make even the most seasoned marketer second-guess their efforts.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Creating a Content Management Methodology


Content management is arguably the most complex part of any marketing operation. To even begin to conceive, organize and document all the processes and tech that supports this practice, let's get a content management methodology in place. Here's how. .

Organizing Email Teams: Centralized vs. Decentralized Team Structures


You’re bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and you’re asked to deliver an increasing number of campaigns, your email team will grow too.

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns.

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The Benefits of Using WordPress for B2B Websites

BOP Design

If you’re researching B2B websites, you’ve surely read about WordPress. It’s the platform we at Bop Design recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. But why do we recommend WordPress for B2B websites ? Well…. It’s Popular.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Tech in Motion Announces Triblio as Best Tech Workplace for Diversity Finalist in 2019 Timmy Awards


Reston, Virginia – September 17, 2019 – Tech in Motion selects Triblio as a finalist for the Best Tech Workplace for Diversity category for its annual Timmy Awards, which recognizes the top workplaces for tech professionals in the Washington, D.C.

Brave’s Johnny Ryan Claims That Google Is Non-Compliant With GDPR: A Discussion

Martech Advisor

Brave Software, the privacy-focused, open-source Brave browser company, has filed a complaint against Google for finding a way to “circumvent” the adherence to EU’s strict General Data Protection Regulation (GDPR) laws on Sep. 4, 2019.

Intent Data Astronaut Training: 101


The post Intent Data Astronaut Training: 101 appeared first on EverString. Intent Data Modern Data Predictive Marketing

How to Get Verified on Instagram in 3 Simple Steps


If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How Influencers & Audiences Drive Diversity in Fashion I Traackr


Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies.

How to do keyword research for SEO and beyond

Sprout Social

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more.

My Favorite Lesson About ABM from #B2BSMX


By Tonya Vinas, Director of Content Strategy. Talk of ABM permeated my B2B Sales & Marketing Exchange experience, from the opening keynote (“ABM Is B2B” by Sangram Vajre, Chief Evangelist, Terminus ) to lunchtime conversation with peers to the B2B Innovator Awards.

How to Use Demo Requests to Qualify Leads


Marketers are working hard today to not only generate leads, but to get quality leads over the finish line to sales to become customers.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.