Marketing Insider Group

MAY 7, 2018

Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]. The post 7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018 appeared first on Marketing Insider Group.

Sales Leads 231

Sales Leads Planning Generation Content Marketing 231

Biznology

MAY 7, 2018

Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning “martech stack.” The consumer buyer’s journey is all about delivering the right message or offer at the right time.

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Differentiation Video Marketing Gartner Clickthrough 155

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are marketers facing. Here are the results of the survey.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Marketing Insider Group

MAY 7, 2018

How strong is your organization’s digital marketing strategy?We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If your organization veers on the vague end of the strategic planning spectrum, you may want to take your digital […]. The post Need a Better Marketing Strategy?

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Template Marketing & Strategy Marketing Strategy Planning 272

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

MAY 7, 2018

Growth hacking—though, not a new concept, has swept the business world in recent months. The term refers to the use of experimentation and creativity as a means to ignite a company’s growth. Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. Traditionally, growth hacking has been associated with small budget, tech start-ups.

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Ideal Customer Profiles B2B Work Management Marketing Management 227

Customer Experience Matrix

MAY 7, 2018

I’m no fan of the TV show Black Mirror – the plots are obvious and excruciatingly slow. But nevertheless, here’s a story for consideration. Our tale begins in a world where all data is stored in the cloud. This means people don’t have their own computers but can instead log into whatever machine is handy wherever they go. All is lovely until our hero one day notices a slight error in some data.

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Course Best Practices Privacy 120

Adobe Experience Cloud Blog

MAY 7, 2018

Utilizing videos to train your employees is a powerful strategy to equip your staff with the skills they need to excel. In many companies, employee retention is a challenge. There are many reasons for this, but sometimes it boils down to the employee not feeling engaged or confident in their position. Videos can help your employees pay close attention to training and retain more of what they learn.

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Video Marketing Training Webinar Metrics Thought Leadership 134

Contently

MAY 7, 2018

Ccontent is the atomic particle of digital marketing. Or the atomic unit. Or the currency ? Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. That theory became a reality at Marketo’s Marketing Nation Summit , the annual conference/party that celebrates all things marketing.

Marketing AI 123

Marketing AI Enterprise Management Marketo Conference 123

Content Marketing Institute

MAY 7, 2018

I opened a carton of eggs yesterday and one of them was gold. Solid gold. Crazy, right? Picture it. Eleven plain egg shells and one glorious dome of gold, glinting on my kitchen counter. I picked it up and, sure enough, it weighed a ton. I called the supermarket. Apparently, there was some mix-up with the department that supplies golden goose eggs to Jack and Beanstalk land or something.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays.

Public Relations 101

Public Relations Examples Campaigns PR 101

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Hubspot

MAY 7, 2018

Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard -- while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own.

Personalization 100

Personalization Validation Tactics Act-On 100

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and i

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Kapost

MAY 7, 2018

Every brand has its origin story, often proudly displayed under an “About Us” section on the homepage. If you want to hear Kapost’s story, check it out. But what’s likely. The post How to Create Better Content: A Marketer’s Fairy Tale appeared first on Kapost Content Marketing Blog.

Content 75

Content Display Brand Identity Branding 75

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme. Smaller business owners know that in order to see any favorable and profitable results they need to immerse themselves in their community.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Brightedge

MAY 7, 2018

Enterprise SEO can end up getting bogged its own scale. Avoid these four challenges to scaling enterprise SEO. The fundamentals of how we do SEO, the framework of Discovery, Creation, Optimization, and Measurement, don’t change very much whether you’re an SMB just getting started or a multinational enterprise with brand presence across several continents.

SEO 69

SEO SMB Optimization Brand Identity 69

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme. Smaller business owners know that in order to see any favorable and profitable results they need to immerse themselves in their community.As global and national bands make their way into smal

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Engagio

MAY 7, 2018

This year rather than attending #MKTGNation Summit, Engagio took over Tabletop Tap House for an unforgettable ABM Next Level Experience. It was two action-packed days of ABM education, networking and fun. If you weren’t able to make it out to San Francisco, we have you covered. Here are the top takeaways from our ABM Next Level sessions along with the slide deck from each.

Account Based Marketing 63

Account Based Marketing ABM B2B Sales Marketo 63

EMagine B2B Blog

MAY 7, 2018

Discoveries in science and biotechnology paired with inventiveness, ambition and persistence have gotten you to where you are now in the biopharma journey. However, when your central focus is on the minute details of getting your drug past clinical trials or meeting the regulatory requirements for your medical device, you’re entrenched in the research and development and compliancy procedures of your business.

Brand Identity 48

Brand Identity Branding Class Planning 48

Outreach

MAY 7, 2018

Manage pipeline, increase collaboration, and close more deals with Outreach.

Outreach 66

Outreach 66

Directive Agency

MAY 7, 2018

Hey everybody! Today, we’re going to talk about 3 reasons why you need a B2B copywriter. It’s an underrated position that — frankly — you’re probably really missing out on. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format.

Copywriting 40

Copywriting Video Marketing Landing Pages B2B 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Ontraport

MAY 7, 2018

Even though writing a short email may seem pretty simple, creating compelling email copy that actually gets opened, read, and clicked can actually be quite a challenge. The post Write Emails Your Leads Can’t Wait to Open appeared first on The ONTRAPORT Blog.

Leads 40

Leads Lead Marketing Qualified Leads Email Marketing 40

EveryoneSocial

MAY 7, 2018

We are excited to announce that EveryoneSocial’s CEO and co-founder Cameron Brain will be one of the main presenters for Lucidchart’s upcoming online event, dubbed Visualize Summit for Sales. The event will start this week on May 9th at 8:00 a.m. (PST) and is completely free to attend. Cameron’s specific speaking engagement will be highly focused on social selling, you won’t want to miss it!

Forrester 40

Forrester Sales Cycle B2B Sales Hubspot 40

Attendify

MAY 7, 2018

For the past 7 months, we’ve been heads down building an event registration system from the ground up… it all came together in late April with the launch of Attendify Registration ! I’m incredibly proud of everyone on team Attendify, this is a major milestone and we managed to get across the finish line while supporting a rapidly growing user base, launching numerous enhancements, and adjusting to Apple’s app review guidelines.

Work Management 30

Work Management Mobile Marketing Guidelines Marketing Management 30

The Freeman Company

MAY 7, 2018

Learn how to engage audiences in China and APAC and around the world

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Account Based Marketing

Bluetext

MAY 7, 2018

There are many aspects to consider in web design, and one important feature to ponder is the user journey. There are many means to target an anonymous user, identify who they are and their needs, and direct them to the relevant content on the site. Here are a few reasons why you should allow users to select their own user journey on your new website.

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Design Digital Marketing Funnels Advertising Mediums Paid Search Agency 21

The Freeman Company

MAY 7, 2018

Talking event success and innovation with Hope Stone of Atlassian

Brand Identity 40

Brand Identity Branding 40

Hinge Marketing

MAY 7, 2018

Every day at Hinge, we talk to marketing teams from professional services firms of every stripe. And if there is one thing they have in common, it’s the challenge of getting management stakeholders to buy into critical marketing initiatives. That’s what we want to tackle in this post. Let’s start with a quick look at what’s behind this resistance. Download The Professional Services Guide to Research.

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Buy Planning Work Management Paid Search Agency 91