Sat.Nov 25, 2017

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This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. In this final regular episode, Robert ponders the nature of doing nothing (and doing it well). We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney.

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B2B Reads: Promise Statements, SEO, and Saying “No”

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: Effectiveness And Efficiency Are Not Natural, But They Are Learnable.

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