The ABM Agency

JANUARY 30, 2023

Reading Time: 3 minutes With account-based marketing (ABM) your business can tailor its marketing tactics to target and engage specific customers, leading to more meaningful and personalized experiences. Rather than marketing your services to the masses, ABM allows you to focus your efforts on the accounts that matter to you. But to make ABM successful, you first need to identify your ideal target accounts.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed. Sales have become virtual and digital. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine.

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

Search Engine Journal

JANUARY 30, 2023

While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal.

Practices 138

Practices Content Marketing Best Practices Content 138

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JANUARY 30, 2023

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead. In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Content Marketing Institute

JANUARY 30, 2023

What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience.

Content 106

Content Companies 106

Search Engine Journal

JANUARY 30, 2023

Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts appeared first on Search Engine Journal.

Twitter 108

Twitter Process 108

Martech

JANUARY 30, 2023

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with the support of the agile marketing community, Stacey delivered on that promise in the form of the Agile Marketing Navigator.

Planning 105

Planning Marketing Management Paid Search Agency Communities 105

Ahrefs

JANUARY 30, 2023

If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. Indexability is a webpage’s ability to be indexed by search engines.

SEO 105

SEO Google Tools 105

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

JANUARY 30, 2023

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots to marketing optimization tools.

Marketing AI 103

Marketing AI Blast Campaigns Copywriting Lead Ranking 103

Benchmark Email

JANUARY 30, 2023

We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when… The post Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation appeared first on Benchmark Email.

Marketing Automation 98

Marketing Automation Automation Advertising Benchmark Customer Surveys 98

Search Engine Journal

JANUARY 30, 2023

Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. The post Google’s Gary Illyes Answers Your SEO Questions On LinkedIn appeared first on Search Engine Journal.

Linkedin 98

Linkedin SEO Tagging Google 98

Benchmark Email

JANUARY 30, 2023

One of the most critical aspects of a successful business is the alignment of sales and marketing. The less they communicate, the harder it becomes for both departments to reach their goals. How is your marketing team expected to deliver quality leads to the sales team if they don’t know leads’ pain points? And how… The post How to Align Sales and Marketing Teams for Content Creation appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Content Email Marketing Marketing 98

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

HG Data

JANUARY 30, 2023

In this step-by-step video, Liam Davenport, enterprise sales manager, demonstrates how Contextual Intent and Functional Area Intelligence from HG Insights shorten buying cycles and improve conversion rates. The post HG Use Case: Contextual Intent and Functional Area Intelligence appeared first on HG Insights.

Intent 98

Intent Buying Cycle Conversion Rate Video Marketing 98

Porch Group Media

JANUARY 30, 2023

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

SmartBug Media

JANUARY 30, 2023

Growing a business can be incredibly challenging—especially today, when everything and everyone feels disconnected. Many presentations and discussions at INBOUND 2022 centered around how customers, data, and people are all disconnected, and how this lack of connection is having global impacts. With these challenges in mind, HubSpot has launched a number of features to help organizations connect their data, their customers, and their people all in one place.

Hubspot 97

Hubspot Class Validation Rules 97

Benchmark Email

JANUARY 30, 2023

A sales pitch is a huge part of the selling process. It’s a huge contributor towards sealing the deal, so if you want to impress your prospective new client, it’s important to nail it. Sometimes, you don’t have a lot of time, or the particular prospect you’re pitching to has specific needs they want to… The post How to Put Together a Winning Sales Pitch appeared first on Benchmark Email.

Advertising Benchmark 91

Advertising Benchmark Impressions Process Email Marketing 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce , Microsoft , Spotify , and more.

Email Marketing 91

Email Marketing Planning Privacy Newsletter 91

BOP Design

JANUARY 30, 2023

The beginning of the year is a great time to review and brainstorm new ways to build on your B2B social media strategy. Social media is a great way to direct customers to your B2B website , making it easier to move them farther along on their buying journey. Social media has proven to be a tried-and-true staple in communicating with customers. According to Hootsuite’s survey faith in marketing through social media is at an all-time high, with 96% of marketers reporting a high level of confidence

Social Media 71

Social Media Media B2B Guidelines 71

Search Engine Journal

JANUARY 30, 2023

How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode. The post Identity & Custom User Experiences – How ID Helps Convert [Podcast] appeared first on Search Engine Journal.

Advertisements 69

Advertisements Advertising Media 69

Oktopost

JANUARY 30, 2023

B2B companies use social media to increase their reach and talk with their prospects, and they need to do it wherever their customers are. Over the past few years, TikTok has exploded in popularity, becoming one of the leading marketing platforms for B2C brands. TikTok has also recently emerged as a powerful and valuable tool for B2B marketers, driving brand awareness and affinity.

B2B 62

B2B Paid Search Agency Marketing & Strategy Social Networks 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce , Microsoft , Spotify , and more.

Email Marketing 64

Email Marketing Planning Privacy Newsletter 64

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. The abundance of courses, blueprints and frameworks has made it easy for even a complete beginner to learn the ropes. But a few years ago, this was hardly the case. Simon Girardin had to figure out the nitty gritties of a CRO program with a limited budget and resources. Even though he “stood on the shoulder of giants,” his pursuit of a framework that worked was strife with roadblocks but his enthusiasm and curiosity ne

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Why Networking Matters 9 Networking Stats to Know Networking Best Practices Why Networking Matters Why Networking Matters Many of the benefits of networking seem obvious.

Peer-to-peer 60

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 60

GrowPowerful

JANUARY 30, 2023

Does it Apply to All Marketing Channels? We’re in this weird year. It's called 2023. Many companies have been thriving over the last few years. But we’re now getting to the point where some ugly words are emerging. There is the ugly I word (inflation). There is the ugly R word (recession). There is also the ugly L word (layoffs) taking place. So imagine this.

Top of Funnel 52

Top of Funnel Planning Thought Leadership Digital Marketing Funnels 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Benchmark Email

JANUARY 30, 2023

We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. After all, isn’t that what automation is all about? Small business owners are busy people who wear many hats, including marketer, salesperson, product/service provider, HR and… The post Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups appeared first on Benchmark Email.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation CRM Email Marketing 52

Seismic

JANUARY 30, 2023

Competition is in our nature. Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams. As sales cycles become more complex and buyer expectations evolve , it’s more challenging for reps to hit aggressive goals.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

Benchmark Email

JANUARY 30, 2023

Is the idea of work-life balance as mythical sounding to you as Santa Claus and unicorns? It’s no secret that the pandemic and the realities that come with Covid-19 have left all of us feeling drained. If you’re working from home with children, you’re probably laughing at the idea of being able to “do it… The post Achieve Work-Life Balance with a CRM and Sales Automation appeared first on Benchmark Email.

CRM 52

CRM Automation Advertising Benchmark Email Marketing 52