The ABM Agency

JANUARY 30, 2023

Reading Time: 3 minutes With account-based marketing (ABM) your business can tailor its marketing tactics to target and engage specific customers, leading to more meaningful and personalized experiences. Rather than marketing your services to the masses, ABM allows you to focus your efforts on the accounts that matter to you. But to make ABM successful, you first need to identify your ideal target accounts.

Agency 52

Agency Process Multi-Touch Target 52

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed. Sales have become virtual and digital. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

Aging 118

Aging Classified Gartner Sales Cycle 118

Marketing Insider Group

JANUARY 30, 2023

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead. In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Trends 187

Trends SME Government Storytelling 187

GrowPowerful

JANUARY 30, 2023

Does it Apply to All Marketing Channels? We’re in this weird year. It's called 2023. Many companies have been thriving over the last few years. But we’re now getting to the point where some ugly words are emerging. There is the ugly I word (inflation). There is the ugly R word (recession). There is also the ugly L word (layoffs) taking place. So imagine this.

Marketing & Strategy 52

Marketing & Strategy Planning Podcast Guidelines 52

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Experience

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine.

CMO 204

CMO Marketing & Strategy Agency SMB 204

Optinmonster

JANUARY 30, 2023

You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. That’s why we’ve written this guide to help you understand what conversion rate is, how yours compares to the average, and how to improve your conversion rate, no matter what niche you’re in.

Conversion Rate 75

Conversion Rate Rate Conversion Urgency 75

HG Data

JANUARY 30, 2023

Our recent Master Class “Go-To-Market Planning: Productive Growth Vs. Growth At All Costs” revealed how to remove subjectivity and put data—on technology installations, IT spend, and buyer intent—at the heart of your decision-making around: Which markets should you focus on? Which accounts should you prioritize? How should you optimize territories?

Allocate 52

Allocate Buyer Intent Plan Cost 52

Single Grain

JANUARY 30, 2023

ChatGPT is one of the finest examples of artificial intelligence in action. OpenAI released the bot on November 30, 2022, and within five days it had over a million users. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. So, what can ChatGPT do for you ? In this article, I will share some actionable tips for creating a variety of ChatGPT prompts that can help take your marketing efforts to the next level.

Marketing AI 59

Marketing AI Planning Keyword Writing 59

SmartBug Media

JANUARY 30, 2023

Growing a business can be incredibly challenging—especially today, when everything and everyone feels disconnected. Many presentations and discussions at INBOUND 2022 centered around how customers, data, and people are all disconnected, and how this lack of connection is having global impacts. With these challenges in mind, HubSpot has launched a number of features to help organizations connect their data, their customers, and their people all in one place.

Hubspot 71

Hubspot Media Portal API 71

Advertisement

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

Intent Signal

Seismic

JANUARY 30, 2023

Competition is in our nature. Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams. As sales cycles become more complex and buyer expectations evolve , it’s more challenging for reps to hit aggressive goals.

Environment 52

Environment Sales Fulfillment Best Practice 52

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce , Microsoft , Spotify , and more.

Email 96

Email Mail Newsletter Communities 96

PathFactory

JANUARY 30, 2023

Think about the last time you purchased software for your martech stack. Depending on where you were in your buyer journey (researching, purchasing, or post-sale) you should have noticed some differences in the marketing tactics. Or at least we’d hope so! Post-sales nurturing and customer marketing involve many of the same tactics as a lead gen strategy, but instead of planning for a buyer journey , you’re now thinking about a post-sales customer journey.

Marketing & Strategy 52

Marketing & Strategy Buyer's Journey Lead Gen Planning 52

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce , Microsoft , Spotify , and more.

Mail 66

Mail Email Newsletter Communities 66

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Experience

Buffer

JANUARY 30, 2023

Dave grew his newsletter traffic by 2.5x using one simple (and fast) tactic. Here’s how. 👇 Dave Anderson is a senior technology leader with a diverse background. He spent 12 years at Amazon, leading organizations as a general manager and technology director. Then he became CTO at Bezos Academy, a non-profit organization founded by Jeff Bezos.

Resources 17

Resources Social Newsletter Marketing 17

Content Marketing Institute

JANUARY 30, 2023

What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience.

Content Marketing 97

Content Marketing Experience Marketing Help 97

Oktopost

JANUARY 30, 2023

B2B companies use social media to increase their reach and talk with their prospects, and they need to do it wherever their customers are. Over the past few years, TikTok has exploded in popularity, becoming one of the leading marketing platforms for B2C brands. TikTok has also recently emerged as a powerful and valuable tool for B2B marketers, driving brand awareness and affinity.

Marketing & Strategy 62

Marketing & Strategy Permission Social Network Network 62

Liveintent

JANUARY 30, 2023

The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. As usual, it was well attended and featured an all-star speaker lineup from brands and retailers like HelloFresh, Albertsons, and LuluLemon, to name a few. Sessions tackled pressing retail industry issues, specifically the importance of personalization to drive relevance and improve the customer journey and how data and technology can improve customer experience, conve

Advertising Agency 62

Advertising Agency Privacy Protection Channel Newsletter 62

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

BOP Design

JANUARY 30, 2023

The beginning of the year is a great time to review and brainstorm new ways to build on your B2B social media strategy. Social media is a great way to direct customers to your B2B website , making it easier to move them farther along on their buying journey. Social media has proven to be a tried-and-true staple in communicating with customers. According to Hootsuite’s survey faith in marketing through social media is at an all-time high, with 96% of marketers reporting a high level of confidence

Design 71

Design Social Media Guidelines Media 71

Outreach

JANUARY 30, 2023

Generating B2B sales leads is vital for building pipeline, and closing more deals. Learn 15 winning strategies for generating more high-quality leads.

Outreach 52

Outreach Sales Lead Build Generation 52

Benchmark Email

JANUARY 30, 2023

Did you know that you can expect a return of $40 on every $1 spent on email marketing? Email marketing provides you with a direct line to your potential customers, making it a great way to reach your target audience, grow your sales, and provide tailor-made support and resources. However, you can only achieve these… The post 8 of the Biggest Questions Regarding Email Marketing Answered appeared first on Benchmark Email.

Benchmark 40

Benchmark Question Resources Target 40

Search Engine Journal

JANUARY 30, 2023

Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts appeared first on Search Engine Journal.

Search Engine 99

Search Engine Search Twitter Process 99

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Survey

SEMrush

JANUARY 30, 2023

Automation and scalability make artificial intelligence (AI) tools attractive to digital marketers at several levels. With the emergence of so many tools hitting the market at breakneck speed, choosing the right one might be overwhelming.

Automation 59

Automation Tools Best Marketing 59

Search Engine Journal

JANUARY 30, 2023

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

Search Engine 106

Search Engine Search Keyword Features 106

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. The abundance of courses, blueprints and frameworks has made it easy for even a complete beginner to learn the ropes. But a few years ago, this was hardly the case. Simon Girardin had to figure out the nitty gritties of a CRO program with a limited budget and resources. Even though he “stood on the shoulder of giants,” his pursuit of a framework that worked was strife with roadblocks but his enthusiasm and curiosity ne

Test 59

Test Agency Storytelling Proposal 59

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. But how do you build a relationship, especially when you’re managing multiple channels? On Cheers, or at any neighborhood haunt, there are only so many employees and so many regulars to keep track of. When your business goes online, you’re dealing with thousands of potential customers at any given moment.

Social 107

Social Examples Customer Ideal Customer Profile 107

Advertisement

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

Search

Benchmark Email

JANUARY 30, 2023

We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. After all, isn’t that what automation is all about? Small business owners are busy people who wear many hats, including marketer, salesperson, product/service provider, HR and… The post Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups appeared first on Benchmark Email.

Benchmark 52

Benchmark Small Business Personalization CRM 52

Search Engine Journal

JANUARY 30, 2023

How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode. The post Identity & Custom User Experiences – How ID Helps Convert [Podcast] appeared first on Search Engine Journal.

Search Engine 63

Search Engine Search Podcast Advertisement 63

Benchmark Email

JANUARY 30, 2023

Is the idea of work-life balance as mythical sounding to you as Santa Claus and unicorns? It’s no secret that the pandemic and the realities that come with Covid-19 have left all of us feeling drained. If you’re working from home with children, you’re probably laughing at the idea of being able to “do it… The post Achieve Work-Life Balance with a CRM and Sales Automation appeared first on Benchmark Email.

Benchmark 52

Benchmark CRM Work Automation 52