Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities is no easy task.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Optimized knowledge and skills transfer: Supports ongoing operational excellence (OpEx) improvements across all functional organizations in the business Provides inputs to problem-solving Improves agility and adaptation in today’s fast-paced business landscape.

SME 209

SME Work Management Marketing Management Bandwidth 209

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. Look, I understand people are excited to start new roles, but let’s take a pragmatic view, or at least a professional one, when we talk about why we take on new roles and challenges in our careers. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Engagio

JANUARY 31, 2023

If you’re looking for inspiration for your own team or want to find out what the most influential marketers are doing today, here are 25 Marketing Executives you should follow in 2023. The post 25 Marketing Executives to Learn From in 2023 appeared first on Demandbase.

DemandBase 127

DemandBase Marketing 127

Stevens & Tate

JANUARY 31, 2023

When it comes to email marketing , you should always welcome the opportunity to do something a little bit different. Changing it up is a great way to keep it fresh and to keep your leads interested. One of the best times to do this is during the holiday season. The following are five email templates that you can use to send out emails appropriate for the holiday season that will help boost your open rate and that will engage your audience through email : 1.

Template 129

Template Marketing Prospects Open Rate Email Marketing 129

Search Engine Journal

JANUARY 31, 2023

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal.

Tools 128

Tools Content Research Generation 128

DivvyHQ

JANUARY 31, 2023

Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started. From rethinking SEO to thinking more about voice search, these tips will help you attract and keep customers.

Marketing Strategy 122

Marketing Strategy Marketing & Strategy Content Marketing Differentiation 122

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Search Engine Journal

JANUARY 31, 2023

Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal.

Tagging 124

Tagging SEO Google Tips 124

Content Marketing Institute

JANUARY 31, 2023

Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.

Content Marketing 121

Content Marketing Content Paid Search Agency Tips 121

Search Engine Journal

JANUARY 31, 2023

OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. The post ChatGPT Update: Improved Math Capabilities appeared first on Search Engine Journal.

Tools 118

Tools 118

seo.co

JANUARY 31, 2023

Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work. But this isn’t something that occurs just after a few months of effort.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JANUARY 31, 2023

Virtually all ChatGPT content contain one or more of these flaws. This is how to prevent them. The post 11 Disadvantages Of ChatGPT Content appeared first on Search Engine Journal.

Content 116

Content 116

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. An influx of capital defined the past few years, with businesses receiving a record-setting amount of funding.

Ideal Customer Profiles 107

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 107

Search Engine Journal

JANUARY 31, 2023

Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign. The post The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] appeared first on Search Engine Journal.

Forecasting 117

Forecasting Webinar Metrics SEO Campaigns 117

Benchmark Email

JANUARY 31, 2023

Skip the fluff and get straight to the point. Put your marketing tactics in order by clarifying your offer and why you differ from your competition. Think of your value proposition as the foundation of your small business marketing efforts. By clearly stating what you do and what value you provide, you can easily connect… The post What is a Value Proposition and How Your Small Business Can Put One Together appeared first on Benchmark Email.

Small Business Marketing 105

Small Business Marketing Advertising Benchmark Business Tactics 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

JANUARY 31, 2023

Scaling your content production doesn't always equal success. Don't underestimate the role of good content briefs in the process. The post Scaling Content Production: Celebrating The Unsung Hero appeared first on Search Engine Journal.

Product 107

Product Content Process SEO 107

Benchmark Email

JANUARY 31, 2023

So you want to drive more online visitors to your website or increase your rankings in Google’s search engine, but don’t know where to start. Should you hire an SEO company or go at it yourself? When it comes to search engine optimization it can be an overwhelming process, but it doesn’t have to be. An SEO… The post Before You Hire an SEO Company, Try These 16 DIY Tips appeared first on Benchmark Email.

SEO 105

SEO Tips Paid Search Agency Companies 105

Search Engine Journal

JANUARY 31, 2023

Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP. The post Google Business Profile Optimization For The Financial Vertical appeared first on Search Engine Journal.

Verticals 105

Verticals Profiling Optimization Google 105

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Paramount to every successful event is how event teams handle COMMUNICATION. 1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Martech

JANUARY 31, 2023

How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to celestial heights? As a marketing executive, you must elevate your entire team’s performance. But cracking the whip, as the idiom goes, is an anachronistic form of team management.

Validation 105

Validation Marketing Report Thought Leadership Marketing 105

Salesforce Marketing Cloud

JANUARY 31, 2023

How much does it cost your business if your equipment goes down for one hour, one day, or one week? What kind of impact does equipment downtime have on your customers and your reputation? Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. According to Forbes , unplanned downtime due to equipment failure costs industrial manufacturers more than $50 billion annually.

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

nDash

JANUARY 31, 2023

Every business needs freelance writers—wordsmiths that can sell your business with their skills. But if you haven’t needed to hire a writer until now, you’re probably wondering, “What should I expect?” and “How can I tell a good writer from a bad one?” Dos: Finding and Hiring Freelance Writers There are plenty of websites and services that are tuned for hiring writers and editors.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Blogger Pricing 98

Benchmark Email

JANUARY 31, 2023

The beauty of personalization is that it shows your leads that you know who they are. It shows them that you understand their issues, needs, and how your product or service fits within that equation. What’s even better is that it doesn’t require a ton of work on your end. You don’t need to individually… The post How to Use Tagging to Better Segment Your Contacts appeared first on Benchmark Email.

Tagging 98

Tagging Segmentation Contacts Advertising Benchmark 98

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Vision6

JANUARY 31, 2023

Transactional emails. We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. But a quick refresher before we get to that. What are transactional emails?

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Benchmark Email

JANUARY 31, 2023

Instagram leads the show when it comes to driving sales and engagement. It has the most successful influencers and some of the top campaigns. It’s a stunning platform that appeals to our visual perceptions and an effective tool for small businesses to compete. But if you’re on Instagram, you already know this. What you may… The post The Small Business Guide to Advertising on Instagram appeared first on Benchmark Email.

Small Business Marketing 98

Small Business Marketing Advertisements Advertising Business 98

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. By addressing emerging trends and incorporating them into your business, you can get ahead of the competition, predict customer needs (based on data), explore new opportunities, and—most importantly—stay relevant to existing and potential customers.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98