Tue.Jan 31, 2023

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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Optimized knowledge and skills transfer: Supports ongoing operational excellence (OpEx) improvements across all functional organizations in the business Provides inputs to problem-solving Improves agility and adaptation in today’s fast-paced business landscape.

SME 207
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An Unprecedented Opportunity to Transform How Companies Approach Go-to-Market:  Why I Joined ANNUITAS    


A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. Look, I understand people are excited to start new roles, but let’s take a pragmatic view, or at least a professional one, when we talk about why we take on new roles and challenges in our careers. For me, it’s all about timing, opportunity, scale and impact.


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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities is no easy task.

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Where to Find AI in Your Content Marketing Technology


We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai and others for text, and DALL-E, Midjourney, and others for images. But it’s a new year. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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33 Spotlight: John Whitmore


We are thrilled to announce the promotion of John Whitmore to SVP, Global Business Development - Lexicon. John will lead new Lexicon partnerships across the industry, working closely with. The post 33 Spotlight: John Whitmore appeared first on 33Across.

More Trending

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How to Scale Your Link Building


Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work. But this isn’t something that occurs just after a few months of effort.

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Taking Stock of Creative Impact: Where Brands Are Failing to Invest


Did you know that [it’s been proven]([link] that companies that foster creativity enjoy greater market share by a factor of 1.5 compared to less-creative brands? Design-driven brands like Airbnb, Chobani.

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Expert Tips for Getting Your Transactional Emails Right


Transactional emails. We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. But a quick refresher before we get to that. What are transactional emails?

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Persuade B2B Buyers with Buying Committee Content for Each Stakeholder


Buying committee content can help persuade each stakeholder in the B2B buying group. Buyer’s journeys are now buyer-driven with lots of self-serve content. Buyers are well along in their solution research and evaluation before they even have contact with us, and that means we have a lot less insight into how they’re progressing. As marketers, we still have the challenge of offering them content that drives them through the funnel to become sales opportunities.

Buy 59
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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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C-suite Communication: The Key to Organizational Clarity and Alignment.


C-suite executives must understand that they can no longer ignore the impact strategic stories have on business performance and the technologies that have changed how those messages are shared. Any inconsistency or crack in the “messaging armor” can negatively impact employee engagement, brand reputation, customer retention and, ultimately, the financial performance of the [.

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16 E-Commerce Trends in 2023

SmartBug Media

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. By addressing emerging trends and incorporating them into your business, you can get ahead of the competition, predict customer needs (based on data), explore new opportunities, and—most importantly—stay relevant to existing and potential customers.

Media 77
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5 Original Content Marketing Strategies to Inspire Customers in 2023


Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started. From rethinking SEO to thinking more about voice search, these tips will help you attract and keep customers.

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We’re in Love! (With These Valentine's Day Emails)


Valentine’s Day is right around the corner and with consumers projected to spend over $25 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

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State of Content 2023 Webinar Recording

Content Science Review

In this webinar, Content Science founder Colleen Jones explores the state of content today, reviewing 2022 and anticipating 2023.

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How did AMD manage to beat Intel?


Intel was founded by a group of engineers in 1968 and has since been making chips to enhance the performance of computers. For 25 years since 1990 to 2017, Intel was the largest revenue-generating chip company. But this was not always the case; Intel did not make any profits for the first six months it came to business, yet always prioritized development.

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AskBuffer: How Do I Gain More Email Newsletter Subscribers


Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Do you have any tips on how I can drive up awareness and get more people to subscribe? Newsletters have made quite the comeback. While it’s true that email marketing has always been an important tool for business growth, in recent years the popularity of platforms like Substack has made it clear that this medium is in demand.

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Looking for a Content Marketing Job? Follow This Advice To Get Noticed

Content Marketing Institute

Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.

Tips 113
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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Podcast Marketing Statistics for Businesses


Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

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25 Marketing Executives to Learn From in 2023


If you’re looking for inspiration for your own team or want to find out what the most influential marketers are doing today, here are 25 Marketing Executives you should follow in 2023. The post 25 Marketing Executives to Learn From in 2023 appeared first on Demandbase.

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Mastering the Art of Team Communication at Events

Lead Liaison

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Paramount to every successful event is how event teams handle COMMUNICATION. 1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other

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Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram


In a recent Smarter CMO Forum meetup, Coupa CMO Chandar Pattabhiram discussed how to set up and manage double funnels. The post Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram appeared first on Demandbase.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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January 2023 SEO Industry Updates


January was off to a strong start with lots of Google news and updates. Check out the latest news on Google’s response to AI generated content, managing crawl budget, and more from the team at Conductor. We’ll also provide you handy tips for how to monitor these changes using our platform. Google’s December 2022 helpful content update is now done rolling out By Caroline Wilson The What: Google has announced they have completed rolling out the December 2022 Helpful Content Update.

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Marketer of The Month Podcast- EPISODE 097: Catalysing Growth for Your Clients While Developing Your Own Brand


Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Eric Fulwiler for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Eric and here’s what we discussed about – 1. Employing AI tools for marketing to achieve better conversions 2. How to develop a marketing mindset that leads to hyper-growth 3.

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How to Build a Thriving Support Team and Department From Scratch

Benchmark Email

What makes a good customer support team? Positive customer experience, quick response time, teamwork, a shared vision for the future, achieving the organization’s goals and targets, and the right mix of consistency and agility. Simply put, the foundation of great customer service is building relationships and being comfortable using customer support tools.

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The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign. The post The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] appeared first on Search Engine Journal.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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Should Your Chatbot Talk Like a Human?

Salesforce Marketing Cloud

A recent consumer survey found that 76 percent of respondents would stop doing business with a company after just one bad experience. Reasons include high prices, rude agents, long hold times, and too many transfers. A bad bot experience can just as quickly upset a customer. Even when a chatbot clearly states it’s a chatbot, people still respond to it as if it were a human agent.

Ethics 52
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OpenAI Releases Tool To Detect AI-Written Content via @sejournal, @MattGSouthern

Search Engine Journal

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal.

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How Brands Can Make the Most of CTV Programmatic Advertising


In a world where technology advances quickly and consumer habits change in the blink of an eye, advertisers are often tasked with creating new, exciting, fresh, and successful marketing strategies that remain effective in an ever-changing landscape. So how do you, as an advertiser, stay on top of this massive demand for effective advertising strategies?