Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

CMSWire

JANUARY 6, 2025

Search engines beware: ChatGPT Search is rewriting the rules of discovery. Continue reading.

SEO 137

SEO Rules Search Marketing Google 137

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy.

Product 167

Product Cross-Selling Marketing & Strategy Pricing 167

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Common challenges in AI integration and how to overcome them Here are the top reasons why integrating AI into existing martech stacks poses a ch

Marketing AI 105

Marketing AI ROI Advertising Agencies Allocation 105

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Salesforce Marketing Cloud

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Level up by getting hands-on with Trailblazer Quests, connect with the amazing Trailblazer Community , and enter for a chance to win* some trail-tastic prizes. Table of contents What is Seize the Trail? Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025?

Customer Satisfaction 124

Customer Satisfaction Communities Touchpoints Loyalty 124

Salesforce Marketing Cloud

JANUARY 6, 2025

Starting a business itself is challenging. Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. Today, 90% of small to medium-sized business (SMB) and startups utilize AI to automate customer interactions , showing just how essential AI has become for driving customer engagement.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. Updated on January 6, 2025. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the r

Top of Funnel 102

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 102

CMSWire

JANUARY 6, 2025

The Gist Changing skillsets. AI is reshaping what it takes to succeed in customer experience (CX). AI insights and efficiency.

Efficiency 114

Efficiency Business 114

SocialPilot

JANUARY 6, 2025

The importance of good Google reviews cannot be overstated. According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. That said, acquiring and managing these reviews isnt easy.

Small Business Marketing 95

Small Business Marketing Automation Google Work Management 95

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

JANUARY 6, 2025

Customer advisory boards provide key insights that can shape your 2025 customer data strategy and help you make smarter, more informed business decisions. Continue reading.

Business 111

Business Loyalty 111

Trade Press Services

JANUARY 6, 2025

Outsourcing helps companies reduce costs, improve efficiency, scale operations, access specialized skills, and focus on essential business functions. By leveraging external providers, businesses can maintain steady growth without the commitment of hiring in-house employees. The growth of the global outsourcing services market is fueled by technological advancements, The Great Resignation , shifts to remote or hybrid work environments , and myriad other factors.

Work Management 92

Work Management Marketing Management Advertising Agencies Paid Search Agency 92

SocialPilot

JANUARY 6, 2025

Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. But when it comes to Loomly pricing, theres more beneath the surface. Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice. One thing that sets Loomly apart is its risk-free trialno credit card is required.

Pricing 72

Pricing Price Cost Features 72

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Gen Z values transparency, inclusivity, and meaningful interactions.

B2B 71

B2B Transparency Marketing Management Storytelling 71

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

FunnelEnvy

JANUARY 6, 2025

In B2B marketing, lead generation forms are pivotal for converting website visitors into valuable prospects. Unfortunately, for many businesses, these forms represent friction that causes potential customers to click away. When users start filling out a form but fail to complete it, high abandonment rates can cost companies both leads and revenue. The problem often boils down to complexity.

Lead Gen 64

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 64

SocialPilot

JANUARY 6, 2025

Are you wondering if BrightLocal is a worthy investment? Youre in the right place. BrightLocal offers a host of features, such as review management , local search marketing, and citation building. However, users often take note of its steep learning curve, hidden costs, and limited flexibility. This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises.

Pricing 76

Pricing Price Planning Lead Scoring 76

Oktopost

JANUARY 6, 2025

At Oktopost, were constantly innovating to provide tools that empower B2B marketers to make informed, smarter, data-backed decisions. Today, were thrilled to introduce Date Range Comparison. Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights. Whether tracking seasonal trends or analyzing campaign performance, it gives you the ability to track meaningful insights that matter in the B2B world.

Comparison 62

Comparison B2B Social Media Marketing Report 62

SmartBrief - Marketing

JANUARY 6, 2025

We are at a critical but interesting point in marketing: the rise of the Aspiration Economy. We are living through a fascinating transformation in how desires are created, marketed and satisfied. Marketing has reached a juncture where it’s not just about selling products anymore it’s fundamentally about selling stories, identities and entire lifestyles.

Peer-to-peer 62

Peer-to-peer Social Media Fulfillment Newsletter 62

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

G2M Solutions

JANUARY 6, 2025

In 2025, CEOs need software solutions that streamline the customer journey, enhance revenue, and boost customer spend. This blog dives into the key software tools and strategies essential for success.

Software 62

Software Spending Tools 62

Salesforce Marketing Cloud

JANUARY 6, 2025

How can you do more with less in HR? The answer is AI. Heres what you need to know to set your team up for success. Imagine if you could spend your workday actually getting work done, and not waste time on low-value tasks like searching for benefits information or payroll documents. In fact, employees report wasting 13 hours per week due to poor digital experiences like this.

SMS 52

SMS Work Management Efficiency Fulfillment 52

Data Cleaning/CRM Appending

JANUARY 6, 2025

CRM is much more than a glorified contact book for businesses. It is software that does it all. It manages customer data, streamlines workflows, and tracks sales. It automates communication with existing and potential customers, automates tasks for the employees, enhancing operational efficiency, and optimising productivity. The issue, however, begins when even the best CRM […] The post Signs dirty CRM data is affecting your business and how you can fix it!

CRM 52

CRM Business Automation Efficiency 52

Televerde

JANUARY 6, 2025

Customer service analytics involves gathering, analyzing, and interpreting customer service data. It helps your business provide personalized, efficient, and impactful support experiences. When you have information on metrics like response times, customer satisfaction scores, and resolution rates, you can identify trends, address issues, and continually refine your customer service strategies.

Work Management 52

Work Management Marketing Management Analytics Allocation 52

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Data Cleaning/CRM Appending

JANUARY 6, 2025

Signs dirty data is causing your business more damage than you think and how you can fix it! CRM is much more than a glorified contact book for businesses. It is software that does it all. It manages customer data, streamlines workflows, and tracks sales. It automates communication with existing and potential customers, automates […] The post Businesses riding on bad CRM data are on a sinking ship – How we made it easy!

CRM 52

CRM Business Automation Software 52

MarketJoy

JANUARY 6, 2025

Marketing should be the driving force behind your business growth, but for many companies, it feels more like an expensive guessing game. According to recent research, 73% of businesses lack marketing confidence in their Customer Acquisition efforts and the reasons are clear. From generating high-quality leads to measuring success effectively, businesses are grappling with challenges that prevent them from reaching their full potential.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Budget Paid Search Agency Business 52

Content Science Review

JANUARY 6, 2025

Get inspired by predictions and plans from leaders at Mastercard, Content Science, March of Dimes, Chewy, Johns Hopkins, and other top orgs!

Content 52

Content 52

Valasys

JANUARY 6, 2025

Have you ever wondered what goes on behind the scenes of a B2B purchase? B2B retailing is a complex and multifaceted process involving various stakeholders, rigorous evaluations, and lengthy decision cycles. Yet, understanding this process is essential. With the rise of digital evaluation and the increasing sophistication of buyers, and B2B buyer behavior trends, traditional sales tactics are becoming less effective.

Trends 40

Trends B2B Marketing Management Allocation 40

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Bionic

JANUARY 6, 2025

Like Alec Baldwin on SNL, productivity just keeps coming back in a leading role for Bionic. Our core annual planning theme for 2025 is (again) productivity. As in the past, productivity means getting more done with less effort. However, in 2025, the technologies empowering productivity improvements will be different, most notably with AI. More Workflow Automation Cost advantage is one of the two types of competitive advantage a firm may possess, according to Michael Porter in the business school

Product 92

Product Paid Search Agency Advertising Agencies API 92

Valasys

JANUARY 6, 2025

The world of B2B commerce is transforming at lightning speed, and it’s anything but boring! As we get closer to 2025, businesses are pulling out all the stops to stay ahead. So, what’s hot and what’s next? Let’s discover the top 10 B2B commerce trends that are changing the way businesses connect, sell, and grow. Get ready for a fun ride into the future of business!

Trends 40

Trends Marketing Management B2B Customer Satisfaction 40

Salesforce Marketing Cloud

JANUARY 6, 2025

As we enter this new year, we reflect on last years extraordinary and yet systematic progress that laid crucial foundations for this emerging era of agentic AI. Our Salesforce AI Research team delivered significant contributions across model architectures, evaluation frameworks, applied systems, and more. Below, weve curated a handful of the research milestones that helped shape the landscape of AI research in 2024.

Research 59

Research Ad Building Advertising Benchmark Domain 59