Fri.Jan 31, 2025

article thumbnail

How Do AI Content Detectors Work? Answers From a Data Scientist

Ahrefs

AI-generated content isnt as simple to spot as old-fashioned spun or plagiarised content. Most AI-generated text could be considered original, in some senseit isnt copy-pasted from somewhere else on the internet.

Content 87
article thumbnail

Go-to-Market Intelligence: Rewriting the Marketing Playbook

Zoominfo

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Minor changes to outdated processes a bit of automation here, another tech solution there simply wont be enough to drive sustained growth in the AI era. To stand out today, companies must focus on precise targeting and intelligent engagement, aligning their motions to the ways buyers actually make decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data literacy for marketers: What you need to know

Martech

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.

Forrester 100
article thumbnail

7 AI in social media examples to inspire your strategy

Sprout Social

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

article thumbnail

Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

article thumbnail

5 ways to transition from tactical to strategic marketing

Martech

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Heres how to shift your approach, connect with ideal clients and drive real results. Marketing without strategy is just noise Marketing is not advertising. Its not begging for leads or trying to trick people into buying.

Tactics 88

More Trending

article thumbnail

10 Marketing YouTube Channels You Need to Subscribe to

Visitor Queue

As a marketer, it can be difficult to keep up with industry best practices, trends, and tools. But, fortunately thanks to marketing YouTube channels, you can keep up to date with these best practices in an easy to consume format. Whether you want to improve your social media marketing, SEO, content creation, or any other […] The post 10 Marketing YouTube Channels You Need to Subscribe to appeared first on Visitor Queue Blog | Identify Website Traffic.

Youtube 71
article thumbnail

The Art of Balancing Data and Creativity: Building Brands That Connect

CMSWire

Craft personalized experiences that inspire loyalty by fusing data insights with creative storytelling in your marketing strategy. Continue reading.

article thumbnail

12 Family Law SEO Mistakes to Avoid for a Successful Campaign

Go Beyond SEO

Embarking on a digital marketing strategy for family law firms requires careful consideration and strategic planning. Navigating the world of SEO can be challenging, especially in such a niche area. This blog will explore common pitfalls and provide insights on how to avoid these family law SEO mistakes for a successful campaign. 1. Neglecting Keyword Research Effective keyword research is crucial to SEO success.

SEO 60
article thumbnail

6 pop-up ad targeting techniques to skyrocket your results (Part 2)

SmartBrief - Marketing

In part one of this pop-up ad targeting series , we explored six types of high-converting pop-ups and why they are effective. Now, it’s time to take it a step further. This time, I’ll show you actionable strategies you can use for each of these pop-ups to boost engagement, conversions and sales. Time-based targeting Here are a few ways to use time-based pop-up targeting to connect with your audience: 1.

Ads 58
article thumbnail

Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

article thumbnail

8 Best Ways: How to Boost Organic Posts for Maximum Engagement

Brandwatch Marketing

Struggling with low organic reach on social media? Discover 8 proven ways to boost your posts, increase engagement, and connect with a wider audience.

article thumbnail

Can you truly automate Marketing Mix Modeling?

ScanmarQED

Automation and AI are revolutionizing industries at a breakneck pace, and Marketing Mix Modeling (MMM) is no exception. Automated modeling systems, making use of AI techniques, are becoming table stakes in the marketing world. However, while AI excels in specific parts of the MMM process, its not a panacea. Trust remains the critical factorand trust in MMM models hinges on producing sensible, actionable results that align with real-world business dynamics.

article thumbnail

Roger Sikes Joins ER Marketing as Digital Director

Navigate the Channel

Mission, KS. ER Marketing is pleased to announce Roger Sikes has joined the agency as the new digital director. With a strong background in SEO, PPC, website management, and data-driven decision-making, Sikes has a proven track record of optimizing marketing strategies and driving impactful results. Im excited to join the talented group at ER Marketing and look forward to bringing my years of experience in the digital marketing world to the table.

article thumbnail

Rough or Ready? How to Choose the Right Video Angle for B2B Marketing

Heinz Marketing

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most 2025 trends and prediction posts for B2B sales and marketing list video as an emerging as a powerful tool to engage prospects, nurture leads, and drive conversions. Are you are embracing the importance of crafting the right type of video content to effectively communicate with your audience?

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

Why Invest in AI Content Consolidation Agents in 2025

Single Grain

This article is all about AI content consolidation agents and how to maximize their use in 2025. The explosion of digital content has made it increasingly difficult for individuals and organizations to manage, filter, and make sense of the vast amounts of information available. Fortunately, AI-powered content consolidation agents are emerging as a solution to this problem.

article thumbnail

How to grow your agency and get more conversions for clients, without burning billable hours

Unbounce

/ Marketing agencies How to grow your agency and get more conversions for clients, without burning billable hours By Andrew Dod. Updated on January 31, 2025. 7 min read Marketing agencies are up against a daunting reality: Keep up with client conversion goals or lose to the competition. The digital marketing ecosystem is becoming more and more complex, demanding pivoting strategies, personalized campaigns, and new channelsall expected to be delivered at a similar (if not faster) speed and at the

article thumbnail

Master B2B Buying Mayhem

Drew Neisser

B2B buying has never been more complicatedor more critical for marketers to master. In this episode, Drew Neisser is joined by Dave Frankland , Forresters VP Research Director, for a sneak peek at Forresters 2025 B2B Summit and the theme of Master Buying Mayhem. Together, they explore the ever-evolving dynamics of buyer groups, self-service trends, and the growing influence of generative AI in the B2B landscape.

Buy 52
article thumbnail

WordCamp Asia 2025: What We’re Excited About & Why You Should Be Too!

Huptech Web

Pack your bags; were heading to WordCamp Asia 2025! Its official the countdown has begun, and were all in for one of the most exciting events of the year. WordCamp Asia is more than an eventits a feeling. Its that moment when you hear a talk that shifts your perspective, meet someone who shares your vision, or learn something that makes your next project your best yet.

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Drowning in Content Debt? Here's Your Lifeline

CMSWire

Content chaos holding you back? Tackle content debt, master AI and unleash a content management strategy that drives your brand's success. Continue reading.

Content 52
article thumbnail

Explore Daring Demand Generation Plays At #B2BMX West

B2B Marketing Exchange

In todays fast-paced and digitally driven business world, B2B demand generation has evolved from traditional tactics into a more strategic, data-driven approach. When viewing budgets solely through the demand generation lens, Demand Gen Reports 2024 Demand Generation Benchmark Survey found that 26% of practitioners planned to increase their budgets by more than 11%, while 27% anticipated increases between 1% and 10% and 25% indicated theyll keep their budgets the same.

article thumbnail

B2B buyers demand more: Real-time data is the answer

Sana Commerce

A global survey of 750 B2B buyers have resulted in new surprising insights for B2B e-commerce The B2B Buyer Report 2025 is available now A new report from Sana Commerce has revealed a growing frustration among B2B buyers. While 73% of buyers prefer online purchasing, a significant 85% encounter significant barriers due to outdated systems and inaccurate data.

Demand 52
article thumbnail

The Power of Omnichannel Marketing: Engaging Customers Everywhere

Bluetext

Omnichannel marketing is about creating a seamless experience for customers across all touchpoints. Whether its in-store, online, or via mobile, consumers expect a cohesive journey. According to a Harvard Business Review study, 73% of shoppers use multiple channels during their purchase journey, making these strategies essential for success. Why Omnichannel Marketing Matters Consumers today have more choices than ever, and they expect personalized, consistent experiences.

article thumbnail

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

article thumbnail

Mobile marketing with RCS: What you need to know

Martech

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage with new tools over messaging. SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals.