DiscoverOrg
JULY 3, 2018
If you’re singing the Blues after Q2 , it’s time to change your tune. Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. It starts today. Just like exercise and eating your vegetables, building sales pipeline means doing the hard things now in order to reap a future reward.
Marketing Insider Group
JULY 3, 2018
For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole. For each item you complete, two or three more spring up, and prioritizing doesn’t help when they’re all mission-critical. Fortunately, there’s a way to drastically improve your marketing […].
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Cintell
JULY 3, 2018
Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process.
Biznology
JULY 3, 2018
According to Search Engine Land , if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018— last Sunday! —your website is probably already being blocked as not secure. That’s right. Be sure to rush over to Squarespace, Wix, Total Choice, A2, and Bluehost and make sure they put you on the path to becoming HTTPS-compliant tout de suite !
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JULY 3, 2018
Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year. For more insight into why more marketers haven’t adopted this tactic just yet and an in-depth look at the report, we spoke to Nina Brakel-Schutt, brand strategist
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
JULY 3, 2018
New research suggests that marketers are still heavily relying on email as a tactic, but their goals vary according to company size. The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. The research found that most businesses (69 percent) spend time and money on email marketing.
Customer Experience Matrix
JULY 3, 2018
Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group , a major ad holding company, for $2.3 billion. Acxiom will retain LiveRamp and do business under that name. Acxiom had restructured itself in March into the Market Services and LiveRamp groups and announced it was looking at strategic options, so the deal wasn’t especially surprising.
Adobe Experience Cloud Blog
JULY 3, 2018
If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing the journey that your clients take across your website and other digital properties.
Content Marketing Institute
JULY 3, 2018
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JULY 3, 2018
What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no further than Google My Business conversion points, AMP , and featured snippets for proof.
Oktopost
JULY 3, 2018
For many B2B companies, increasing employee engagement can feel like an ongoing battle. If your people aren’t engaged, they’re less happy, less productive, and less likely to stay at your company. While HR managers are often the first to jump in and help, in recent years we’ve seen marketers tackling this issue head-on with a […].
JotForm
JULY 3, 2018
It keeps you up for 24hrs straight completing a passion project without checking the clock. Come Monday morning (when you need to nail down that boring PowerPoint), it’s floated into the stratosphere… Motivation. It’s a powerful beast. Often, a sustained blast of it is all we need to kickstart a.
The Mx Group
JULY 3, 2018
CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Presented by the National Association for Business Resources, the Best and Brightest Companies to Work For program honors companies that uphold exceptional human resources practices and an impressive commitment to their employees.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JULY 3, 2018
Sales Territory Plan. Define Your Market. Assess Account Quality. Assess Territory Quality. Assess Rep Strengths. Review and Consolidate. One of the essential pillars of a successful business is a robust and organized sales territory strategy. Studies show that effective territory management can increase overall sales, improve customer coverage, and reduce costs.
Televerde
JULY 3, 2018
When I think of the 4 th of July, I can’t help but think of freedom. Surprisingly though, because I’m living life behind bars, one could argue that I’m lacking just that. Currently, I’m an inmate at the Perryville Arizona State Prison Complex. I’m also a Marketing Content Specialist with Televerde. For those who may be unfamiliar, Televerde is built on a socially responsible business model in which around 50% of employees are incarcerated women.
The Lead Agency
JULY 3, 2018
Software as a service (SaaS) businesses have their work cut out for them. SaaS marketing is unlike any other type of marketing. After all, how do you market something that has no physical presence and is constantly changing? Or, reach an audience which might only consist of two dozen B2B companies? Or, explain your brilliant service to a public who might have a hard time understanding exactly what you offer?
Kapost
JULY 3, 2018
What is the objective of content operations? Content operations and their supporting software platforms manage workflow—but that doesn’t mean the main purpose is fostering more efficient, more productive marketers. It. The post The Goal of Content Operations Isn’t What You Think it Is appeared first on Kapost Content Marketing Blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Launch Marketing
JULY 3, 2018
Launching a new product or service requires a lot of time, financial resources and energy to come to fruition, and success is not always guaranteed. However, you can take steps to develop a strategic, comprehensive plan that improves your chances of an impactful product launch that boosts your brand awareness, lead generation and, ultimately, sales.
Hubspot
JULY 3, 2018
What is UI? UI, which stands for User Interface, is every visual element a user might interact with on a technological device, including the computer itself, as well as apps and websites. Nowadays, UI typically relates to a user’s experience interacting with a web page, video game, or TV interface, and primarily pertains to the alignment of buttons, scroll bars, icons, and logos.
Brightedge
JULY 3, 2018
Google is rebranding AdWords as Google Ads on July 24th. We look at the history of Google’s paid search program and how it became the centerpiece of the company’s business model. Paid search advertising is more than 20 years old. Before Google had decided how to monetize its technology, there was the Goto.com search engine. […]. The post AdWords Becomes Google Ads: The End of One Era and the Beginning of Another appeared first on BrightEdge SEO Blog.
B2B Marketing Insights - WE
JULY 3, 2018
Like so many other companies, we used to struggle to effectively execute the marketing process steps. Continuous improvement strategy changed everything. Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
JULY 3, 2018
Brands taking a stand on hot-button issues has become something of a cliché—everyone’s at it today. There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in.
Ontraport
JULY 3, 2018
THE PARENTING PROS Jason and Cecilia Hilkey created their successful online business, Happily Family, after realizing that their feelings of “parenting overwhelm” weren’t unique to just them. READ MORE ?. The post Success Stories: The Parenting Pros appeared first on The ONTRAPORT Blog.
BOP Design
JULY 3, 2018
The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites. While the “fun” part of a website is often the design itself, it’s critical to have a strong foundation to create a website that not only looks great but also functions well, has compelling content and meets the needs of the company and the end users.
EMagine B2B Blog
JULY 3, 2018
Working with healthcare & biotechnology clients worldwide, we’re grateful we get to see the latest and most advanced solutions and innovations in medical technology. In our new vlog, we’re highlighting three healthcare companies that are bringing next generation cancer immunotherapies to the forefront of medical treatment. Surface Oncology , Neon Therapeutics and Unum Therapeutics are all pioneering medical therapies to advancement cancer treatment.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MarketJoy
JULY 3, 2018
Written By. Rahul Thakur. Share. Get a Free Quote. [contact-form-7]. If, your first move is to focus on the basics of your business be it a startup or you have excelled in your business everything comes down to getting acquiring leads. With whatever products or services you’re offering and have deployed your most valuable resources on the same, the next step is always going to move in the direction of finding the prospective clients.
EMagine B2B Blog
JULY 3, 2018
Virtual health is one of the biggest trending healthcare topics of 2018 and we know it’s only going to get bigger in the coming years. Did you know the virtual health market is expected to reach $3.5 billion by 2022? We’re outlining the basics for you in our latest three-part video series on virtual health including: What marketing & behavior modification strategies you can begin implementing as a virtual health vendor with both healthcare providers and patients to enact tangible
Outbrain
JULY 3, 2018
2018 is the year in which you should be paying attention to your video marketing plan. If you are still uncertain about how video can boost your marketing strategy, take a look at the facts: 52% of marketing professionals state that video is the type of content with the best return on investment. When both video and text are available on the same page, 72% of people stated they would prefer video to learn about a product or service.
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