Tue.Jul 09, 2019

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization

Content Standard

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead.

How Leads Fit Into Account-Based Marketing


Are you trying to figure out how your leads or Marketing Qualified Leads (MQLs) fit into an account-based strategy? You’re not alone – it’s one of the questions I hear most often. Many marketers believe that making the switch to ABM means they have to sacrifice all of the traditional marketing metrics they’ve become accustomed to: form fills, leads, etc.

10 Ways to Crush the Competition Using Intent Signals


Intent represents one of the most significant paradigms shifts from the past few decades. So the following question begs to be addressed: Why, oh why, aren’t more B2B companies tapping into this breakthrough capability – one that could be the keys to the castle?

Seven Types of Videos You Need to Power up Your Marketing


Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Expert Insight: Exploring the Disconnect Between Marketers and Customer Experience [Interview]

KoMarketing Associates

Marketers have shifted their focus toward providing a more personalized experience, but as new research shows, many are still missing the mark.

More Trending

The 3 Most Common Barriers to Marketing Automation Success, Solved


These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers.

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How to Turn Anonymous Website Visitors into Leads


Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista.

Of the 3 Sales Prospecting Attitudes, 2 Guarantee Failure. Which One Do You Have?

The Forward Observer

The number one reason for failure in sales is the failure to prospect. And the most important ingredient for success is having the right, realistic, practical attitude about prospecting. T uesdays with Chad.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. The post B2B Marketing Plan: Steps to Implementing a Program That Drives New Business appeared first on Sales Lead Insights. B2B marketing marketing plan

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What Content Really Engages? The Inside Scoop From 30 Marketers

Content Marketing Institute

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The post What Content Really Engages?

Marketing and Sales Alignment: Step 2 to Power Revenue Growth

Fusion Marketing Partners

Last month, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align and […]. Marketing and Sales Marketing and Sales Alignment marketing and sales alignment

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How to Make Your Live Video a Guaranteed Success

Single Grain

We all know that video is the future, but just to confirm it, according to Facebook , users spend 3x longer watching live video than static content: Even if you're starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How Personalization is Changing Content Marketing Campaigns


Personalization can be defined in ways that suit your needs or supports your biases. In digital marketing, that may solely depend on your specialization. For example, we can define personalization for e-commerce, PPC, demand generation, and email.

The Magic of Metadata


In my role as Support Manager at Parse.ly, I spend a lot of time thinking about and talking about metadata. It’s a key component of our integration, as well as an area where content creators constantly seek improvement. But what is metadata, exactly? Where do you start?

How to Generate Sales Leads Without Cold Calling

Only B2B

For people working in sales, especially the ones who are new in the business dread to make cold calls but are required to do so. Working over the phones, a. The post How to Generate Sales Leads Without Cold Calling appeared first on ONLY B2B. blogs

Is Your Website Crippling Your Marketing Efforts?

Blue Flame Thinking

We’re more than halfway through 2019, but ineffective, outdated and unhelpful websites still hamstring a majority of organizations’ marketing efforts. New technology and experiences continue to push the web forward daily. But, often, sites go untouched for years.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Valuable Information On How To Grow Your Instagram Account

Altitude Branding

If you want to make your brand more popular on Instagram, you need to have a good marketing plan. The six tips below will help you take your Instagram account to the next level. Get To Know Your Target Market.

4 Qualities SMBs Should Look For When Vetting Content Marketing Agencies


Content marketing is a pretty broad term. While some firms put a lot of emphasis on the “marketing” side of the equation, others may be strictly content production houses. So how do you make sure that your agency — or the agency that you’re thinking of hiring — is worth the money?

Difference Between B2B And B2C

Only B2B

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. These are two marketing models that focus on two varied categories of the. The post Difference Between B2B And B2C appeared first on ONLY B2B. blogs

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Command Center Announcement


Achieving optimal inboxing just got easier with our launch of Command Center, a reimagined view of the key metrics you need to make informed decisions. Command Center was designed with our ESP and agency partners in mind, who monitor large IP blocks and hundreds or thousands of sending domains.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How a Content Marketing Platform Empowers Your Entire B2B Marketing Team


Trying to build an effective and cohesive B2B content marketing engine without the right tech is like moving to a new country without money, transportation, or familiarity with the language. In simple.

BrightEdge vs SEMrush


In the past we looked at BrightEdge vs. Conductor. In this post, we examine how SEMrush compares to BrightEdge and how MarketMuse differs. In the world of content marketing, improving search engine rankings is always top-of-mind.

June Monthly Round-Up


In June, we continued to put the customer first by delivering products and services that drive innovation and success for the sales community.

Does Your Marketing Budget Allow For Game Changing Solutions?


Does Your Marketing Budget Allow For Game Changing Solutions? The old adage goes “you can’t teach an old dog new tricks”. Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. .

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.