Tue.Jul 09, 2019

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization

Content Standard

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead.

How Leads Fit Into Account-Based Marketing


Are you trying to figure out how your leads or Marketing Qualified Leads (MQLs) fit into an account-based strategy? You’re not alone – it’s one of the questions I hear most often. Many marketers believe that making the switch to ABM means they have to sacrifice all of the traditional marketing metrics they’ve become accustomed to: form fills, leads, etc.

10 Ways to Crush the Competition Using Intent Signals


Intent represents one of the most significant paradigms shifts from the past few decades. So the following question begs to be addressed: Why, oh why, aren’t more B2B companies tapping into this breakthrough capability – one that could be the keys to the castle?

Seven Types of Videos You Need to Power up Your Marketing


Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why Intent Data is the Future of B2B Marketing

Marketing Insider Group

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage.

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Of the 3 Sales Prospecting Attitudes, 2 Guarantee Failure. Which One Do You Have?

The Forward Observer

The number one reason for failure in sales is the failure to prospect. And the most important ingredient for success is having the right, realistic, practical attitude about prospecting. T uesdays with Chad.

The 3 Most Common Barriers to Marketing Automation Success, Solved


These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers.

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How to Turn Anonymous Website Visitors into Leads


Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. The post B2B Marketing Plan: Steps to Implementing a Program That Drives New Business appeared first on Sales Lead Insights. B2B marketing marketing plan

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What Content Really Engages? The Inside Scoop From 30 Marketers

Content Marketing Institute

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The post What Content Really Engages?

Marketing and Sales Alignment: Step 2 to Power Revenue Growth

Fusion Marketing Partners

Last month, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align and […]. Marketing and Sales Marketing and Sales Alignment marketing and sales alignment

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How Personalization is Changing Content Marketing Campaigns


Personalization can be defined in ways that suit your needs or supports your biases. In digital marketing, that may solely depend on your specialization. For example, we can define personalization for e-commerce, PPC, demand generation, and email.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Make Your Live Video a Guaranteed Success

Single Grain

We all know that video is the future, but just to confirm it, according to Facebook , users spend 3x longer watching live video than static content: Even if you're starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now.

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4 Qualities SMBs Should Look For When Vetting Content Marketing Agencies


Content marketing is a pretty broad term. While some firms put a lot of emphasis on the “marketing” side of the equation, others may be strictly content production houses. So how do you make sure that your agency — or the agency that you’re thinking of hiring — is worth the money?

How a Content Marketing Platform Empowers Your Entire B2B Marketing Team


Trying to build an effective and cohesive B2B content marketing engine without the right tech is like moving to a new country without money, transportation, or familiarity with the language. In simple.

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June Monthly Round-Up


In June, we continued to put the customer first by delivering products and services that drive innovation and success for the sales community.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Generate Sales Leads Without Cold Calling

Only B2B

For people working in sales, especially the ones who are new in the business dread to make cold calls but are required to do so. Working over the phones, a. The post How to Generate Sales Leads Without Cold Calling appeared first on ONLY B2B. blogs

The Magic of Metadata


In my role as Support Manager at Parse.ly, I spend a lot of time thinking about and talking about metadata. It’s a key component of our integration, as well as an area where content creators constantly seek improvement. But what is metadata, exactly? Where do you start?

Weekly Wisdom with Ross Tavendale: How to Discover the ROI of SEO


Have you ever had to work out the market size and potential SEO opportunity for an entire company for meetings with stakeholders, or even a new client? Need help gathering data? Ross will show you, step-by-step, how to discover the information you need. SEO Weekly Wisdom

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July 2019 B2B Blog Post Round-Up


Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. .

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

20 Creative Poster Design Ideas for When You Have Designer’s Block


Did you know that you can help boost your business by having the right poster design? No matter what your business is promoting or how well-known or big your business is, advertisement posters are always a good idea. This is because posters are visual representations of your business and are highly effective in converting viewers. […]. Advertising Design Marketing

Command Center Announcement


Achieving optimal inboxing just got easier with our launch of Command Center, a reimagined view of the key metrics you need to make informed decisions. Command Center was designed with our ESP and agency partners in mind, who monitor large IP blocks and hundreds or thousands of sending domains.

Difference Between B2B And B2C

Only B2B

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. These are two marketing models that focus on two varied categories of the. The post Difference Between B2B And B2C appeared first on ONLY B2B. blogs

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Building Printed and Digital Collaterals for Your Next B2B Trade Show

Golden Spiral

Sixty-Second Summary. Printed collaterals are not obsolete and digital materials don’t always have the engagement you’re looking for. How do you determine your needs for trade show season? Sales Strategy

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.