Tue.Jul 09, 2019

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization

Content Standard

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead.

How Leads Fit Into Account-Based Marketing


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10 Ways to Crush the Competition Using Intent Signals


Intent represents one of the most significant paradigms shifts from the past few decades. So the following question begs to be addressed: Why, oh why, aren’t more B2B companies tapping into this breakthrough capability – one that could be the keys to the castle?

Seven Types of Videos You Need to Power up Your Marketing


Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why Intent Data is the Future of B2B Marketing

Marketing Insider Group

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage.

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More Trending

Of the 3 Sales Prospecting Attitudes, 2 Guarantee Failure. Which One Do You Have?

The Forward Observer

The number one reason for failure in sales is the failure to prospect. And the most important ingredient for success is having the right, realistic, practical attitude about prospecting. T uesdays with Chad.

The 3 Most Common Barriers to Marketing Automation Success, Solved


These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers.

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How to Turn Anonymous Website Visitors into Leads


Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. The post B2B Marketing Plan: Steps to Implementing a Program That Drives New Business appeared first on Sales Lead Insights. B2B marketing marketing plan

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Weekly Wisdom with Ross Tavendale: How to Discover the ROI of SEO


Have you ever had to work out the market size and potential SEO opportunity for an entire company for meetings with stakeholders, or even a new client? Need help gathering data? Ross will show you, step-by-step, how to discover the information you need. SEO Weekly Wisdom

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What Content Really Engages? The Inside Scoop From 30 Marketers

Content Marketing Institute

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The post What Content Really Engages?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Marketing and Sales Alignment: Step 2 to Power Revenue Growth

Fusion Marketing Partners

Last month, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align and […]. Marketing and Sales Marketing and Sales Alignment marketing and sales alignment

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How to Make Your Live Video a Guaranteed Success

Single Grain

We all know that video is the future, but just to confirm it, according to Facebook , users spend 3x longer watching live video than static content: Even if you're starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now.

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How to Generate Sales Leads Without Cold Calling

Only B2B

For people working in sales, especially the ones who are new in the business dread to make cold calls but are required to do so. Working over the phones, a. The post How to Generate Sales Leads Without Cold Calling appeared first on ONLY B2B. blogs

Does Your Marketing Budget Allow For Game Changing Solutions?


Does Your Marketing Budget Allow For Game Changing Solutions? The old adage goes “you can’t teach an old dog new tricks”. Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. .

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Difference Between B2B And B2C

Only B2B

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. These are two marketing models that focus on two varied categories of the. The post Difference Between B2B And B2C appeared first on ONLY B2B. blogs

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20 Creative Poster Design Ideas for When You Have Designer’s Block


Did you know that you can help boost your business by having the right poster design? No matter what your business is promoting or how well-known or big your business is, advertisement posters are always a good idea. This is because posters are visual representations of your business and are highly effective in converting viewers. […]. Advertising Design Marketing

Fortify Your Sales Funnel With SharpSpring Sales Optimizer


Another qualified lead was lost to a competitor because your team forgot to follow up in time…. The marketing team doesn’t understand why you’re not meeting sales goals when they queued up hot leads all month… . Your salespeople are going rogue and each implementing their own processes….

Building Printed and Digital Collaterals for Your Next B2B Trade Show

Golden Spiral

Sixty-Second Summary. Printed collaterals are not obsolete and digital materials don’t always have the engagement you’re looking for. How do you determine your needs for trade show season? Sales Strategy

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How a Content Marketing Platform Empowers Your Entire B2B Marketing Team


Trying to build an effective and cohesive B2B content marketing engine without the right tech is like moving to a new country without money, transportation, or familiarity with the language. In simple.

June Monthly Round-Up


In June, we continued to put the customer first by delivering products and services that drive innovation and success for the sales community.

July 2019 B2B Blog Post Round-Up


Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. .

Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)


What are the defining characteristics of your brand voice? What is your brand’s backstory? If your brand wrote a letter to its customers congratulating them for a life event, would it sound like a friend, an older relative, a teacher, or an inspirational guru?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!