Sun.Mar 10, 2019

A New Digital Practice: Micro-Moment Marketing

Spiralytics

Don’t tell me what you do, show me how you think

TaylorMadeIn KEW

Are you a B2B marketing supplier, trying to sell me something? Because if you are, this is what I want: outcomes not outputs, and good people to think with. Photo by Aneta Pawlik on Unsplash.

Why Should Financial Advisors Guest Blog?

FMG Suite

A few weeks ago, we discussed the four types of content advisors should include in their marketing strategy: Canned. Curated. Custom. Celebrity. Today we are talking about that fourth “C” – celebrity.

What do I want in B2B marketing? Good people to think with

TaylorMadeIn KEW

Are you a B2B marketing supplier, trying to sell me something? Because if you are, this is what I want: outcomes not outputs, and good people to think with. Photo by Cristina Cerda on Unsplash.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

What's Required for Effective Demand Generation

B2B Marketing Directions

CSO Insights (a division of Miller Heiman Group) recently published its 2018-2019 Sales Performance Report. This report describes the findings of the 2018-2019 sales performance survey, which generated responses from nearly 900 global sales leaders.

Is Your SEO Strategy Ready for Voice Search?

The Lead Agency

As programs become better at processing human speech, more and more people are turning to Amazon’s Alexa, Apple’s Siri and the Google Assistant to answer their queries instead of manually typing a query into a device. This is known as a ‘voice search’. Currently, 40% of adults perform a voice search once per day, and it has been predicted that by 2020 50% of all searches will be voice searches.

SERP 48