Building a Marketing Technology Stack for Your Demand Generation Efforts
NuSpark Consulting
MAY 27, 2017
Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. Generating demand in the account-based marketing environment isn’t a process you should leave to chance, but one that requires a concerted, coordinated effort to optimize available data and insights.
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