Thu.Mar 16, 2017

Why 30 may be the most important number of your career

grow - Practical Marketing Solutions

By Mark Schaefer. I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term.

Is MarTech Is Too Important To Leave To The Marketers?

Customer Experience Matrix

I’m still pondering the relationship between marketing and IT : what it is, will be, and should be. A few new ingredients have kept the pot boiling: - a chat with Abhi Yadav, founder of Zylotech , a MIT-bred, artificial intelligence-driven Customer Data Platform and message selection engine.

Trending Sources

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

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Marketing’s Like Love: How Rejection Leads to Success

Modern Marketing

Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of the evening, you promise to meet again and put your numbers in each other’s phone.

BANT 69

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

Influence in Marketing: our top 30

Exo B2B

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA.

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9 Creative Snapchat Ideas for Brands

Hubspot

Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen?

Storytelling: Use it to Control Your Buyer’s Mind?

The ROI Guy

Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling.

3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]

Modern B2B Marketing

Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

4 Ways to Make Your Strategic Marketing Plan Better

Marketri

We’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution. The Eurekas of enlightenment, when what was once so baffling suddenly becomes unstuck.

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How Overstock.com Is Winning at Retail Marketing

Content Standard

There’s a reason a great content strategy drives conversions in retail marketing: it makes it easy for consumers to move from thinking about a product to actually buying a product. In this sense, content has taken the guesswork out of how this product would fit into their lives.

The Complete Guide to Starting a Podcast for Agencies

Hubspot

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve.

From easy to expert | Email list segmentation 101 [Infographic]

Vertical Response

You already know that email marketing is a fantastic marketing tool, with 72 percent of consumers saying they prefer email over other methods of communication from companies they do business with.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

Survey: Digital Marketers Show Most Interest in Advertising on Instagram

KoMarketing Associates

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. The majority (64 percent) said that they were most interested in advertising on Instagram.

Digital fear or digital hope?

Biznology

By many accounts, the oldest person alive now is Emma Morano— likely the only living person born in the 1800s.

InsideView Extends SAP Partnership to Help CRM Users Gain a Competitive Advantage

Sales Intelligence View

By now you’ve likely heard us say time and time again: your business data changes at an alarmingly fast rate. Left unmaintained, your CRM and marketing automation data will become 70% inaccurate each year. At InsideView, it’s our goal to help sales and marketing teams stop wasting time trying to reach prospects that don’t exist, and instead reach […].

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

How Machine Learning is Transforming Healthcare

Opentopic

Machine learning and big data in the healthcare field have tremendous potential. Not only are these new technologies improving diagnosis and treatment options, they also have the potential to empower individuals to take control of their own health. Some of the most exciting advances in healthcare today are coming about with the help of machine learning, artificial intelligence, and advanced. The post How Machine Learning is Transforming Healthcare appeared first on Opentopic.

Empathy, Orwell and Experiences

Type A Communications

March 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless. read more. Corporate Culture Creativity Customer Experience Carla Johnson Cleveland Clinic Empathy George Orwell Type A Communications

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up?

Internet of Things evolutions: 20+ IoT trends for 2017

i-Scoop

A look into some of the main IoT trends for 2017, based on research, observations and different sources. In March 2017, market research firm Ovum released a list of essential Internet of Things trends for 2017, in collaboration with Internet of Things World. That seemed like a good opportunity to cover some major key IoT […]. Internet of Everything 5G artificial intelligence Blockchain ePrivacy Regulation fog computing GDPR Industry 4.0

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Social Media Marketing on a Tight Budget

Opentopic

It is possible to start your marketing campaigns on social media on any budget, no matter how small. You could even do it for no money at all, with the only cost being however much your time and energy are worth to you. Let’s take a look at some of the options available, with the help of this infographic from. The post Social Media Marketing on a Tight Budget appeared first on Opentopic. Brands & Marketers

[Guest Post] Are We Empowering Human Interaction Or Displacing It?

Akoonu

Originally posted on Partners in EXCELLENCE Blog. The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing.

Jeff Marcoux of Microsoft: Lead Prioritization, Predictive Lead Generation, and The Rise of Customer Experience

Infer

Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Jeff Marcoux is the CMO Lead for Worldwide Enterprise Marketing at Microsoft. He has driven cross product and team collaboration, supported multiple product releases, bringing new products to market, innovative content strategies, channel development, and acquisition integration work.