Thu.Mar 16, 2017

article thumbnail

Six SEO Tips for UX Designers

Webbiquity

Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III. During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue.

Design 234
article thumbnail

Content Personalization Instead of Promotion

Marketing Insider Group

With the rise of the Internet, consumers today have access to gazillions of information pieces. Push away push marketing More choices of products and services, brings in the Paradox of Choice. Organizations invest in an array of products but are unable to differentiate themselves. The meaning of value is shifting from the product approach to […].

Promotion 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Survey: Digital Marketers Show Most Interest in Advertising on Instagram

KoMarketing Associates

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. The majority (64 percent) said that they were most interested in advertising on Instagram.

article thumbnail

How to Conduct a Win/Loss Analysis

Zoominfo

The simplest way to find out how you won over or lost a customer is to ask them. A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses.

Analysis 100
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]

Adobe Experience Cloud Blog

Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers.

More Trending

article thumbnail

Influence in Marketing: our top 30

Exo B2B

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Everywhere, I’ve met influential people and long-standing experts.

article thumbnail

9 Creative Snapchat Ideas for Brands

Hubspot

Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? Below, we've featured nine ideas for how to make your snaps more creative and engaging, and examples from real brands to inspire you.

article thumbnail

Storytelling: Use it to Control Your Buyer’s Mind?

The ROI Guy

Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling. Brand new research from Drexel University, using new tools to more easily and accurately measure real time brain activity between different subjects, found that a listener’s brain activity (in brain areas associated with speech comprehension) mirror

article thumbnail

The Complete Guide to Starting a Podcast for Agencies

Hubspot

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage -- but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Although blogs are still very popular, audiences are somewhat limited in how they can consume them -- you can’t read a blog at the gym or while driving, for instance.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

How Overstock.com Is Winning at Retail Marketing

Content Standard

There’s a reason a great content strategy drives conversions in retail marketing: it makes it easy for consumers to move from thinking about a product to actually buying a product. In this sense, content has taken the guesswork out of how this product would fit into their lives. Question: Why don’t more retail marketers have an effective content strategy that drives conversions?

article thumbnail

[Guest Post] Are We Empowering Human Interaction Or Displacing It?

Akoonu

Originally posted on Partners in EXCELLENCE Blog. The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. They relieve us of many of the tasks that used to take lots of time, enabling us to focus that time on engaging customers and colleagues.

article thumbnail

Internet of Things evolutions: 20+ IoT trends for 2017

i-Scoop

A look into some of the main IoT trends for 2017, based on research, observations and different sources. In March 2017, market research firm Ovum released a list of essential Internet of Things trends for 2017, in collaboration with Internet of Things World. That seemed like a good opportunity to cover some major key IoT […].

Trends 37
article thumbnail

5 Key Takeaways from World B2B Marketing Chief Congress 2017

KoMarketing Associates

At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China. The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Digital fear or digital hope?

Biznology

By many accounts, the oldest person alive now is Emma Morano— likely the only living person born in the 1800s. It’s mind-boggling to realize that the initial works on the New York subway system, the first wireless transmission over the Atlantic by Guglielmo Marconi and the first airplane flight by the Wright brothers at Kitty Hawk all happened in the lifetime of somebody who is still alive today.

article thumbnail

Is MarTech Is Too Important To Leave To The Marketers?

Customer Experience Matrix

I’m still pondering the relationship between marketing and IT : what it is, will be, and should be. A few new ingredients have kept the pot boiling: - a chat with Abhi Yadav, founder of Zylotech , a MIT-bred, artificial intelligence-driven Customer Data Platform and message selection engine. Those roots made it seem a likely candidate for IT-driven purchases, but Yadav told me his primary buyers are marketing operations staff.

article thumbnail

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing! So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through

Stats 113
article thumbnail

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up? In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . .

article thumbnail

The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.