Wed.Oct 11, 2017

Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

Why Personalized Video Excels at Breaking Through to Buyers

Vidyard

If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound.

Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […]. The post Why Your Ecommerce Brand Needs to Start Producing More Video appeared first on Marketing Insider Group. Content Marketin

5 Lessons for Retail Brands in the Lead up to Christmas

Modern Marketing

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season.

Brand 210

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic.

Brand 113

Smartphones Are Changing the Game for the Enterprise…

Kaon

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. Then, read this article written by our President and CEO Gavin Finn in last month’s technology issue of Brand Quarterly for more proof points. Reality Check: How Smartphones Will Change The Mixed Reality Game For The Enterprise. September 5, 2017 — by Gavin Finn | published by Brand Quarterly.

Mobile 100

If You're Not Building a Bot, You're Already Behind. [Video]

Hubspot

Daily Bots

Build 104

Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Live From Mark Zuckerberg's #OculusConnect Keynote

Hubspot

Here it is: the fourth installment of one of Facebook's biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and we'll be there to bring you the highlights of his thoughts and insights in realtime.

Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics.

BANT 83

Quiz: How Much Do You Know About Facebook?

Contently

Could you be the world’s greatest social media manager? The post Quiz: How Much Do You Know About Facebook? appeared first on The Content Strategist. Social content distribution facebook quiz social media video

Three Steps to Identify Trending Content

Modern B2B Marketing

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives. The results found that the majority of marketers (48 percent) have a documented strategy.

Report 116

3 Ways to Chart the Customer Journey with High Quality Data

Reachforce

In today’s competitive marketing landscape, most demand generation marketers will tell you that customer experience is the top priority of their team’s strategy.

4 High-Impact Account-Based Marketing Strategies for B2B Teams

Terminus

Editor’s Note: This is a guest post from Danny Wong. Danny is a marketing consultant, sales strategist, and writer. He is a member of the marketing team at Tenfold , which provides a seamless click-to-dial solution for high-performance sales teams. Connect with him on Twitter at @dannywong1190.

Tips for Nurturing Marketing Leads

BOP Design

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no ceremonial handing off of leads to sales.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures

Content Standard

When was the last time your data analyst told you a story? I don’t mean a tale about his weekend or some crazy thing that happened during his lunch. I mean, when was the last time your data analyst took the time to tell you a story about your marketing?

New Terminus Weekly ABM Report Delivers Actionable Account-Based Marketing Metrics to Your Inbox

Terminus

Communicate Account-Based Marketing Results and Improve Sales-Marketing Alignment with the Terminus Weekly ABM Report. Imagine delivering a list of your hottest accounts to the sales team every Monday morning. How would they respond?

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Content Marketing Institute

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment.

SEO 84

Answers to the Top Questions Asked During the B2B Influencer Marketing Webinar | Traackr

Traackr

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

BANT 52

Visuals in Marketing 2017

KEO Marketing

Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. One thing is clear from the survey’s results: visual content is here to stay.

Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics.

BANT 52

Using Webinar Metrics to Blast CRM Data to the Next Level

emedia

Webinars are a highly popular component of the digital marketing toolbox, but harnessing the rich customer data they yield is still a missed opportunity.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Only B2B - Untitled Article

Only B2B

Top 5 (and compelling!) reasons to outsource your B2B marketing today. There are reasons why outsourcing became such a huge hit in other industries. We wonder, why not in marketing?

Ops-Stars: The Place to Be for Sales and Marketing Operations

LeanData

Why Ops-Stars? Good question. And it’s one that deserves a thoughtful answer. There are plenty of great conferences each year that compete for the attention of busy B2B professionals. Does the business world really need another one? The short answer: yes. LeanData created Ops-Stars to fill an underserved niche. This event is focused specifically on Sales and Marketing Operations practitioners as well as the business leaders who manage them.

Only B2B - Untitled Article

Only B2B

How is content marketing more than “creating” & “marketing” content? A brief analysis of content measurement metrics. Did you know that every minute , 1440 blogs are published and 500 hours of videos are uploaded to YouTube?

Build a Killer Sales Development Machine with Data

LeanData

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. Bertuzzi likes to say that the No. 1 lever you can pull to boost Sales Development Rep productivity is data. But there’s a problem. Data isn’t this bright, shiny, sexy toy that people become enamored with and want to run out and buy,” said Bertuzzi, President & Chief Strategist of The Bridge Group consulting firm.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.