Wed.Oct 11, 2017

Why Personalized Video Excels at Breaking Through to Buyers

Vidyard

If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound.

Convert articles and blog posts to video

Biznology

Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should I use video?” ” is a question they get a lot. .

Trending Sources

5 Lessons for Retail Brands in the Lead up to Christmas

Modern Marketing

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season.

Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

3 Ways to Chart the Customer Journey with High Quality Data

Reachforce

In today’s competitive marketing landscape, most demand generation marketers will tell you that customer experience is the top priority of their team’s strategy.

Three Steps to Identify Trending Content

Modern B2B Marketing

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs.

Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

Build a Killer Sales Development Machine with Data

LeanData

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. Bertuzzi likes to say that the No. 1 lever you can pull to boost Sales Development Rep productivity is data. But there’s a problem. Data isn’t this bright, shiny, sexy toy that people become enamored with and want to run out and buy,” said Bertuzzi, President & Chief Strategist of The Bridge Group consulting firm.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures

Content Standard

When was the last time your data analyst told you a story? I don’t mean a tale about his weekend or some crazy thing that happened during his lunch. I mean, when was the last time your data analyst took the time to tell you a story about your marketing?

If You're Not Building a Bot, You're Already Behind. [Video]

Hubspot

Daily Bots

Build 20

Answers to the Top Questions Asked During the B2B Influencer Marketing Webinar | Traackr

Traackr

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post

Ops-Stars: The Place to Be for Sales and Marketing Operations

LeanData

Why Ops-Stars? Good question. And it’s one that deserves a thoughtful answer. There are plenty of great conferences each year that compete for the attention of busy B2B professionals. Does the business world really need another one? The short answer: yes. LeanData created Ops-Stars to fill an underserved niche. This event is focused specifically on Sales and Marketing Operations practitioners as well as the business leaders who manage them.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The 15 Most Amazing Photos to Use in Your Next Blog

Marketing Insider Group

One of the best ways to boost blog traffic is with images. Using high quality visual content won’t just make your posts more appealing, it can also boost engagement and better convey the information you are sharing through your written content. After all, 90 percent of the information that the brain processes is visual and we process images 60,000 […]. The post The 15 Most Amazing Photos to Use in Your Next Blog appeared first on Marketing Insider Group. Content Marketing

Smartphones Are Changing the Game for the Enterprise…

Kaon

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. Then, read this article written by our President and CEO Gavin Finn in last month’s technology issue of Brand Quarterly for more proof points. Reality Check: How Smartphones Will Change The Mixed Reality Game For The Enterprise. September 5, 2017 — by Gavin Finn | published by Brand Quarterly.

Tips for Nurturing Marketing Leads

BOP Design

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no ceremonial handing off of leads to sales.

Storytelling

Act-On

Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Visuals in Marketing 2017

KEO Marketing

Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. One thing is clear from the survey’s results: visual content is here to stay.

4 High-Impact Account-Based Marketing Strategies for B2B Teams

Terminus

Editor’s Note: This is a guest post from Danny Wong. Danny is a marketing consultant, sales strategist, and writer. He is a member of the marketing team at Tenfold , which provides a seamless click-to-dial solution for high-performance sales teams. Connect with him on Twitter at @dannywong1190.

Live From Mark Zuckerberg's #OculusConnect Keynote

Hubspot

Here it is: the fourth installment of one of Facebook's biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and we'll be there to bring you the highlights of his thoughts and insights in realtime.

New Terminus Weekly ABM Report Delivers Actionable Account-Based Marketing Metrics to Your Inbox

Terminus

Communicate Account-Based Marketing Results and Improve Sales-Marketing Alignment with the Terminus Weekly ABM Report. Imagine delivering a list of your hottest accounts to the sales team every Monday morning. How would they respond?

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […]. The post Why Your Ecommerce Brand Needs to Start Producing More Video appeared first on Marketing Insider Group. Content Marketin

Using Webinar Metrics to Blast CRM Data to the Next Level

emedia

Webinars are a highly popular component of the digital marketing toolbox, but harnessing the rich customer data they yield is still a missed opportunity.

Quiz: How Much Do You Know About Facebook?

Contently

Could you be the world’s greatest social media manager? The post Quiz: How Much Do You Know About Facebook? appeared first on The Content Strategist. Social content distribution facebook quiz social media video

Where to use video for B2B

Align.me

If your blog copy and your web pages are boring and ‘me too’ – you’re dead. People have really short attention spans. Video, on the other hand, is engaging, it allows you to be authentic, and it connects you with your buyers. Today, I’m going to show you where and how to use video for […]. The post Where to use video for B2B appeared first on align.me. B2B marketing blog video

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Use the Netflix model to create Binge-worthy content for your B2B marketing

G2M Solutions

We have all heard of Netflix and most of us would be keen Netflix fans as its changed the way we consume content at home and online. But if you’re a B2B marketer you need to read the following Three Takeaways to Creating Binge Worthy Content that was published on the 5 th Oct 2017 on the Content Marketing , MarketingProfs B2B Forum. content marketing B2B marketing strategy b2b content marketing strategy B2B marketer

Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives. The results found that the majority of marketers (48 percent) have a documented strategy.

Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.