Wed.Oct 11, 2017

Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

5 Lessons for Retail Brands in the Lead up to Christmas

Modern Marketing

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season.

Brand 229

The 15 Most Amazing Photos to Use in Your Next Blog

Marketing Insider Group

One of the best ways to boost blog traffic is with images. Using high quality visual content won’t just make your posts more appealing, it can also boost engagement and better convey the information you are sharing through your written content. After all, 90 percent of the information that the brain processes is visual and we process images 60,000 […]. The post The 15 Most Amazing Photos to Use in Your Next Blog appeared first on Marketing Insider Group. Content Marketing

Storytelling

Act-On

Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […]. The post Why Your Ecommerce Brand Needs to Start Producing More Video appeared first on Marketing Insider Group. Content Marketin

Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives. The results found that the majority of marketers (48 percent) have a documented strategy.

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More Trending

Convert articles and blog posts to video

Biznology

Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should I use video?” ” is a question they get a lot. .

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Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

Smartphones Are Changing the Game for the Enterprise…

Kaon

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. Then, read this article written by our President and CEO Gavin Finn in last month’s technology issue of Brand Quarterly for more proof points. Reality Check: How Smartphones Will Change The Mixed Reality Game For The Enterprise. September 5, 2017 — by Gavin Finn | published by Brand Quarterly.

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Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Ways to Chart the Customer Journey with High Quality Data

Reachforce

In today’s competitive marketing landscape, most demand generation marketers will tell you that customer experience is the top priority of their team’s strategy.

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Content Marketing Institute

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment.

SEO 92

Why Personalized Video Excels at Breaking Through to Buyers

Vidyard

If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound.

Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Tips for Nurturing Marketing Leads

BOP Design

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no ceremonial handing off of leads to sales.

If You're Not Building a Bot, You're Already Behind. [Video]

Hubspot

Daily Bots

Build 78

Three Steps to Identify Trending Content

Modern B2B Marketing

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs.

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Live From Mark Zuckerberg's #OculusConnect Keynote

Hubspot

Here it is: the fourth installment of one of Facebook's biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and we'll be there to bring you the highlights of his thoughts and insights in realtime.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Use the Netflix model to create Binge-worthy content for your B2B marketing

G2M Solutions

We have all heard of Netflix and most of us would be keen Netflix fans as its changed the way we consume content at home and online. But if you’re a B2B marketer you need to read the following Three Takeaways to Creating Binge Worthy Content that was published on the 5 th Oct 2017 on the Content Marketing , MarketingProfs B2B Forum. content marketing B2B marketing strategy b2b content marketing strategy B2B marketer

Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

BANT 62

Visuals in Marketing 2017

KEO Marketing

Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. One thing is clear from the survey’s results: visual content is here to stay.

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Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics.

BANT 62

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures

Content Standard

When was the last time your data analyst told you a story? I don’t mean a tale about his weekend or some crazy thing that happened during his lunch. I mean, when was the last time your data analyst took the time to tell you a story about your marketing?

Only B2B - Untitled Article

Only B2B

Top 5 (and compelling!) reasons to outsource your B2B marketing today. There are reasons why outsourcing became such a huge hit in other industries. We wonder, why not in marketing?

Answers to the Top Questions Asked During the B2B Influencer Marketing Webinar | Traackr

Traackr

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post

Only B2B - Untitled Article

Only B2B

How is content marketing more than “creating” & “marketing” content? A brief analysis of content measurement metrics. Did you know that every minute , 1440 blogs are published and 500 hours of videos are uploaded to YouTube?

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Using Webinar Metrics to Blast CRM Data to the Next Level

emedia

Webinars are a highly popular component of the digital marketing toolbox, but harnessing the rich customer data they yield is still a missed opportunity.

Where to use video for B2B

Align.me

If your blog copy and your web pages are boring and ‘me too’ – you’re dead. People have really short attention spans. Video, on the other hand, is engaging, it allows you to be authentic, and it connects you with your buyers. Today, I’m going to show you where and how to use video for […]. The post Where to use video for B2B appeared first on align.me. B2B marketing blog video

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Ad Reviews: Telus

Adacado

About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online.

Where to use video for B2B

Align.me

If your blog copy and your web pages are boring and ‘me too’ – you’re dead. People have really short attention spans. Video, on the other hand, is engaging, it allows you to be authentic, and it connects you with your buyers. Today, I’m going to show you where and how to use video for […]. The post Where to use video for B2B appeared first on align.me. B2B marketing blog video

Video 48

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.