Wed.Oct 11, 2017

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Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […].

eCommerce 205
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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening. A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%.

Planning 196
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The 15 Most Amazing Photos to Use in Your Next Blog

Marketing Insider Group

One of the best ways to boost blog traffic is with images. Using high quality visual content won’t just make your posts more appealing, it can also boost engagement and better convey the information you are sharing through your written content. After all, 90 percent of the information that the brain processes is visual and we process images 60,000 […].

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InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals

InsightSquared

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. As part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations.

SMB 166
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives. The results found that the majority of marketers (48 percent) have a documented strategy.

More Trending

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Three Steps to Identify Trending Content

Adobe Experience Cloud Blog

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our hair, trying to figure out what makes for content that people actually want to read.

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Convert articles and blog posts to video

Biznology

Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should I use video?” is a question they get a lot. . Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map.

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Smartphones Are Changing the Game for the Enterprise…

Kaon

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. Then, read this article written by our President and CEO Gavin Finn in last month’s technology issue of Brand Quarterly for more proof points. Reality Check: How Smartphones Will Change The Mixed Reality Game For The Enterprise.

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The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Content Marketing Institute

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one of my clients). Some key findings: 71% of marketers say that less than half of their content is being consumed. 71% of marketers say that less than half of their #content is bei

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! *frustration*. But, email marketing has the highest ROI of all marketing channels. They are like the elixirs of marketing.

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Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. Before you get all hung up on what shade of green to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture.

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Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics. While Sales Qualified Lead (SQL) is vetted by both the marketing and the sales team; Marketing Qualified Lead (MQL) are prospects that “likely to become a buyer” according to the marketing team. If you do not have a process of identifying an SQL, you are not only wasting the efforts put in by your sales and marketing team but also deteriorating the closing rates.

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Use the Netflix model to create Binge-worthy content for your B2B marketing

G2M Solutions

We have all heard of Netflix and most of us would be keen Netflix fans as its changed the way we consume content at home and online. But if you’re a B2B marketer you need to read the following Three Takeaways to Creating Binge Worthy Content that was published on the 5 th Oct 2017 on the Content Marketing , MarketingProfs B2B Forum.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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CEB Sales & Marketing Summit 2017

EveryoneSocial

EveryoneSocial at the CEB Sales & Marketing Summit 2017. Welcome to the downhill run to the end of the year! Hope your 2017 has been a good one so far. Here in Utah the air is getting colder, the leaves are turning color, and we’re getting ready to be in Vegas next week for the annual CEB Sales & Marketing Summit ! We’ll have a number of team members at the event including myself and our VP Sales & Client Success, Rob Nolte.

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Live From Mark Zuckerberg's #OculusConnect Keynote

Hubspot

Here it is: the fourth installment of one of Facebook's biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and we'll be there to bring you the highlights of his thoughts and insights in realtime. The event comes at an interesting time for Facebook. The company has been under a growing amount of pressure to answer questions about its possible involvement in the 2016 U.S. presidential election, with particularly high scrutiny for how it

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SDR Follow Up To Qualified Web Visitors

MakesBridge

Sales Development Reps (SDRs) who are responsible for outbound prospecting need to work on finding interested contacts that they can add into B2B sales funnels. To achieve this in the shortest time possible, SDRS need visibility into what companies are visiting their website, where these visitors go, and their contact information. According to the 2014 State of B2B Procurement study from the Acquity Group , 94 percent of business buyers do some form of online research: 77 percent use Google sea

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Tips for Nurturing Marketing Leads

BOP Design

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no ceremonial handing off of leads to sales. In the B2B space, many marketing professionals are also required to wear a sales hat and tasked with nurturing leads from a qualified prospect to a sales-ready opportunity to a closed deal.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Three Steps to Regain Control Over Programmatic Advertising

33Across

Programmatic growth has skyrocketed over the past few years, accounting for $32.56. The post Three Steps to Regain Control Over Programmatic Advertising appeared first on 33Across.

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Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! *frustration*. But, email marketing has the highest ROI of all marketing channels. They are like the elixirs of marketing.

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Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures

Content Standard

When was the last time your data analyst told you a story? I don’t mean a tale about his weekend or some crazy thing that happened during his lunch. I mean, when was the last time your data analyst took the time to tell you a story about your marketing? If you’re like many brands, it may have been a while. When it comes to our content teams, it’s easy to keep the storytelling external facing.

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Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics. While Sales Qualified Lead (SQL) is vetted by both the marketing and the sales team; Marketing Qualified Lead (MQL) are prospects that “likely to become a buyer” according to the marketing team. If you do not have a process of identifying an SQL, you are not only wasting the efforts put in by your sales and marketing team but also deteriorating the closing rates.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Ops-Stars: The Place to Be for Sales and Marketing Operations

LeanData

Why Ops-Stars? Good question. And it’s one that deserves a thoughtful answer. There are plenty of great conferences each year that compete for the attention of busy B2B professionals. Does the business world really need another one? The short answer: yes. LeanData created Ops-Stars to fill an underserved niche. This event is focused specifically on Sales and Marketing Operations practitioners as well as the business leaders who manage them.

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Only B2B - Untitled Article

Only B2B

Top 5 (and compelling!) reasons to outsource your B2B marketing today. There are reasons why outsourcing became such a huge hit in other industries. We wonder, why not in marketing? Unless you find that “mythical” team with the right mix of strategy, experience, and skills to implement tactics, you will be “struggling” to “get” and “analyze” results.

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Build a Killer Sales Development Machine with Data

LeanData

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. Bertuzzi likes to say that the No. 1 lever you can pull to boost Sales Development Rep productivity is data. But there’s a problem. “Data isn’t this bright, shiny, sexy toy that people become enamored with and want to run out and buy,” said Bertuzzi, President & Chief Strategist of The Bridge Group consulting firm.

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Only B2B - Untitled Article

Only B2B

How is content marketing more than “creating” & “marketing” content? A brief analysis of content measurement metrics. Did you know that every minute , 1440 blogs are published and 500 hours of videos are uploaded to YouTube? It clearly shows that marketers see value in content creation, syndication, and distribution. We talked about how content creation is more than creating mediocre content or repurposing what is already out there.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Setting Up SPF, DKIM and DMARC

GreenRope

Setting Up SPF, DKIM, and DMARC. Written by Jill Dimel. You can improve your email delivery with simple records in your domain name settings (DNS): SPF, DKIM, and DMARC. These methods help verify your emails have not been forged. They increase the confidence of your subscribers that your emails are not spam. Sender Policy Framework (SPF) authorizes which servers are allowed to send emails for your domain.

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The New SiriusDecisions Channel Operating Model

Get Lift

The SiriusDecisions Channel Operating Model is a comprehensive framework on the key processes and activities, by function, required to build, manage and grow a successful indirect business. As an agency, we use it with many of our clients when developing content and programs aimed at partners or their buyers. The model originally debuted back in 2015 as the SiriusDecisions Channel Program Model and has undergone some minor revisions.

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Setting Up SPF, DKIM and DMARC

GreenRope

Setting Up SPF, DKIM, and DMARC. Written by Jill Dimel. You can improve your email delivery with simple records in your domain name settings (DNS): SPF, DKIM, and DMARC. These methods help verify your emails have not been forged. They increase the confidence of your subscribers that your emails are not spam. Sender Policy Framework (SPF) authorizes which servers are allowed to send emails for your domain.

Domain 40