SendX
JUNE 17, 2025
Year-in-review emails stand out for reach, engagement, and conversions. These emails hit inboxes when the year is winding down and people are looking ahead. They offer you a chance to appreciate your customers’ support for your brand and strengthen their confidence. They remind your customers how much your product or service has helped them and what they have accomplished during the year.
Marketing Insider Group
JUNE 17, 2025
You’ve probably noticed how fast things shift in marketing. Just when you think you’ve cracked the code, someone changes the lock. It’s a game of constant updates, smarter tools, and higher expectations. Marketing management trends don’t move slowly. They’re more like toddlers after candy (chaotic, fast, and very unpredictable). So, what’s next?
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WordAgents
JUNE 17, 2025
Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Every campaign delivers signals such as who’s buying, why they’re buying, and what makes them act. If you’re already using a social media agency or actively comparing a few, the real question isn’t whether they understand social channels. The real question is whether they’ve used that experience to get ahead of your customer behavior—and whether your internal team is acting on those in
Vision Edge Marketing
JUNE 17, 2025
If your company is like many others, you believe customer experience (CX) has become a critical differentiator for businesses. In a study commissioned by Emplifi, 87% of companies stated they provide excellent CX, despite only 11% of customers agreeing with that statement. This gap highlights the need for organizations to prioritize customer-centric strategies.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
JUNE 17, 2025
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JUNE 17, 2025
I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy to a developer. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.
Ahrefs
JUNE 17, 2025
The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content.
Martech
JUNE 17, 2025
Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success rate on single-step tasks that didn’t require follow-up actions or information. That dropped to 35% when a task required multiple steps. The agents were also notably bad at handling confidential information. “Agents demonstrate low confidentiality awareness, which, while improvable th
SEMrush
JUNE 17, 2025
Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO On-page SEO What Are Meta Keywords? + Why to Avoid Them Author: Rachel Handley 2 min read Jun 17, 2025 Contributor: Cecilia Meis Table of contents What Are Meta Keywords in SEO? In SEO, meta keywords are keywords placed in an HTML meta tag with the aim of helping the webpage rank higher for those keywords in search engine results.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
JUNE 17, 2025
You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans shrinking, it seems like a logical shift. But do videos perform better than traditional posts? Two decades ago, I started blogging. Back then, keeping a post under 2,000 words felt like a constraint.
Search Engine Journal
JUNE 17, 2025
In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed. The post Ask An SEO: How AI Is Changing Affiliate Strategies appeared first on Search Engine Journal.
Litmus
JUNE 17, 2025
Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Using email segmentation and personalization together can boost engagement, which sends positive signals to ISPs that—in turn—boost deliverability in the long run. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.
Ahrefs
JUNE 17, 2025
In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The Daily Egg
JUNE 17, 2025
With AI and LLMs shaping how people search for and find information online, SEO could be the very thing you need to ensure your brand. The post Why SEO Is Important (Even If You Don’t Rely on Google) appeared first on The Daily Egg.
Salesforce Marketing Cloud
JUNE 17, 2025
With over a century of global automotive leadership, Ford recently embarked on a significant digital transformation in South America, focusing on delivering personalized, impactful customer experiences. As an existing Salesforce customer since 2017, Ford started with Sales and Experience Clouds for lead management in Brazil, then, expanding the same strategy for other key markets in South America.
SEMrush
JUNE 17, 2025
Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Competitor Intelligence & Research 9 Competitive Insights & How to Get Them Author: Natalia Zhukova 9 min read Jun 17, 2025 Contributors: Rachel Handley , Connor Lahey , and Christine Skopec Table of contents Competitive insights (or competitor insights) are pieces of information about rival businesses that empower you to make bette
Search Engine Journal
JUNE 17, 2025
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers. The post The New Normal appeared first on Search Engine Journal.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
CMSWire
JUNE 17, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
JotForm
JUNE 17, 2025
Longtime Jotform Enterprise customer Joe Craparotta knows a good idea when he sees one. The entrepreneur has owned multiple businesses over the course of his career, but the one thing that has stayed consistent is Craparotta’s use of Jotform. He’s used almost every single one of Jotform’s offeri.
CMSWire
JUNE 17, 2025
Economic pressure is rising. Here’s why smart leaders are turning their budgets into real-time experiments—and what that means for your survival in 2025. Continue reading.
Ivan Guzenko - Forbes
JUNE 17, 2025
Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Salesforce Marketing Cloud
JUNE 17, 2025
We hear it from every corner: Do more with less. Keep productivity high. That’s why we’re excited to announce our latest releases, focused on removing productivity blockers and empowering teams to hit targets faster. Say goodbye to time-sucking sales process tasks with automatic opportunity record updates and agent-powered quoting. Say hello to smarter enablement with tailored coaching from Agentforce Sales Coach, now available on any deal type in your CRM.
CMSWire
JUNE 17, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
Hinge Marketing
JUNE 17, 2025
Most professional services firms that want to grow eventually run into at least one of three obstacles: No name recognition in new markets Established competition that is hard to overcome An insufficient pool of qualified job candidates, especially those with specialized skills There is one strategy, however, that many growth-oriented firms use to beat the odds: acquisitions.
Animalz blog
JUNE 17, 2025
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” That’s Matt Hummel talking about his unique distribution strategy for Pipeline360’s latest data report: hand-delivery to customers through in-person meetings.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
JUNE 17, 2025
Today’s marketers are being asked to do more with less—but siloed tools and fragmented data make it nearly impossible to deliver personalized, efficient, and ROI-driven campaigns. Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth.
Ahrefs
JUNE 17, 2025
This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means that websites get fewer and fewer clicks in search.
Salesforce Marketing Cloud
JUNE 17, 2025
Here’s the reality: Customers want fast, flawless service, but your team is stuck using outdated tools while costs keep climbing. Our research finds that 82% of service reps say customer expectations are higher than ever. Yet those same reps are buried in repetitive tasks, toggling between systems, and struggling to keep up as response times rise and customer satisfaction scores dip.
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