Thu.Aug 04, 2011

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Rules 56

Is Your Marketing Plan SMART?

B2B Marketing Traction

Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. I work with business owners of small to mid-size companies.

Plan 43

Trending Sources

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust.

Media 44

Social Media Measurement – Would You Still Do It If There Was No ROI?

B2B Marketing Insider

There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

The Top 5 Deal-Breakers for LinkedIn Cold Contacting

Modern B2B Marketing

by Carol Fox Any salesperson will tell you: cold calling is a fine art. It takes perseverance, confidence and insight to be successful. While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided.

Is Email Marketing Dead?


In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. One could easily understand the argument.

Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?

Sales Lead Insights

If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here. Date: Thursday, August 25th.

Colleges and Universities Lead the Way with Social Media Adoption


Social media is not just some fun tool that everyone is using these days. It is one of the top 3 most important building blocks of inbound marketing today. Inbound marketing is no longer cold-calling, junk mail, unsolicited email or print advertising.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

IBM Smarter Planet Delivers Tangible ROI

The ROI Guy

Important research proof points & tools to help clients make strategic investment decisions to empower Smart Vendors and Partners. Today’s more empowered, skeptical and frugal executive is reluctant to invest in new projects unless proposed changes can deliver a tangible financial benefit, significant ROI and fast payback. Frugalnomics is in full effect, and IBM knows that economic justification is key to help customer stakeholders and partners facilitate smarter decisions.

Google+ to Lead to the Comeback of Google's Realtime Search


If you've been missing the appearance of real-time results in your Google searches over the past month, relief is on the way. Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time.

3 Questions Businesses Should Ask When Selecting a Marketing Agency


The Times Square Alliance estimates that every day, 500,000 people go through Times Square, 10 million TV viewers see live shots of Times Square, and that a sign in Times Square receives an estimated 1.5 million impressions per day.

5 Examples of 'Permissive' Outbound Marketing Techniques


The beautiful season of summer blockbusters is coming to a close. But before you take in the sweet, salty smells of movie theater popcorn, you may encounter something even more ridiculous than explosions in a Michael Bay flick.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.