Tony Zambito

JANUARY 18, 2022

To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing. We have entered a pronounced Era of Uncertainty. The past year has bedeviled both suppliers and buyers in the world of commerce. What was once dependable is no longer. Uncertainty has always been an element of business commerce. What the Covid-19 pandemic has brought on is a deep Era of Uncertainty that may very well last the rest of this decade.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it? The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where th

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Search Engine Journal

JANUARY 18, 2022

Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them appeared first on Search Engine Journal.

eCommerce 139

eCommerce SEO Business 139

Biznology

JANUARY 18, 2022

Whether you fire everyone on a group Zoom call or dump someone’s last paycheck on their lawn in oily pennies, there are lots of ways to be a jerk boss. What has happened thanks to COVID is that the tables are slowly turning and employees’ tolerance for the jerkiness is dropping quickly. This could be one reason why we have so many job openings. A recent NY Times article describes the situation.

Ideal Customer Profiles 104

Ideal Customer Profiles Work Management Conference Customer Satisfaction 104

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. . After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Content Marketing Institute

JANUARY 18, 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year.

Design 135

Design Trends Email Marketing Content Marketing 135

Content Standard

JANUARY 18, 2022

Customer experience (CX) best practices are no longer simply nice to have—they’re an essential element of marketing success. CX technologies and trends are rapidly advancing, and although that is part of their strength, the quick evolution can also complicate the task of navigating CX trends and determining which ones are best suited to your brand.

Marketing AI 124

Marketing AI Trends Lead Ranking Lead Scoring 124

Zoominfo

JANUARY 18, 2022

December 31st is no ordinary day at ZoomInfo. Years ago, it was renamed New Year’s Closin’ Eve — a day full of celebration, selling, and the occasional celebrity cameo. Traditionally celebrated in-person, the holiday was held virtually for the second year in a row , but that didn’t stop the party. New Year’s Closin’ Eve 2021 was a huge success thanks to a thoughtful and meticulous team determined to close out another year with laughter and excitement.

Zoominfo 100

Zoominfo Thought Leadership Features Order 100

Martech

JANUARY 18, 2022

Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their most significant findings was that the future of CX is in real-time data collection analysis and being able to tune these activities so that you can proactively meet and exceed customer requirements,” she said.

Marketing Automation Services 122

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 122

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. Like the martech landscape , you can argue “why” and “where next,” but you can’t argue “what” the data is in the present.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Search Engine Journal

JANUARY 18, 2022

Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs appeared first on Search Engine Journal.

Opt-out 119

Opt-out Opt-in eCommerce Pricing 119

BOP Design

JANUARY 18, 2022

Change is constant and inevitable. We’ve all gone through a lot of it lately. And while I don’t have a pause button or a Hawaiian vacation waiting in the wings to help provide some relief—I do have some helpful B2B web design and marketing insights to share. This year’s digital design trends reflect changes in technology, the environment, and our desire for diversity and inclusion.

Design 108

Design Trends Marketing Websites B2B 108

Search Engine Journal

JANUARY 18, 2022

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With One Website appeared first on Search Engine Journal.

Marketing Websites 111

Marketing Websites Google Business SEO 111

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Conductor

JANUARY 18, 2022

New variants, vaccine boosters, and travel restrictions: the COVID-19 pandemic seems to be ramping as 2022 begins. After two long years of disruption, people around the world still have questions. They want to learn how to keep their families safe and even thrive in these challenging times. As always, they are turning to Google to provide answers. At Conductor, we know that search data yields important insights about the state of the world.

Trends 111

Trends Distribution Demand FAQ 111

Search Engine Journal

JANUARY 18, 2022

What can marketers do to improve their SEO skills in 2022? Read one SEO expert's resolutions and how he plans to grow in his career. The post SEO Resolutions For 2022: What To Focus On This Year appeared first on Search Engine Journal.

SEO 108

SEO Planning Search Marketing Education 108

DivvyHQ

JANUARY 18, 2022

Consumer privacy and data security are hot topics these days. As a content/digital marketer, it's important to understand how these industry practices carry over into your world. Today's post from April Miller of reHack explores the ways in which you can still deliver engaging, personalized content experiences without compromising your audience's safety and privacy.

Privacy 107

Privacy Content Practices Personalization 107

Martech

JANUARY 18, 2022

Today, Microsoft announced plans to acquire video game maker Activision Blizzard Inc. for $68.7 billion. When the deal is completed, Microsoft will become the world’s third-large gaming company by revenue, behind Tencent and Sony, according to a company statement. Game franchises from Activision, Blizzard and King studios that are part of the deal include “Warcraft,” “Call of Duty” and “Candy Crush.

Acquisitions 104

Acquisitions Internet Marketing Planning Advertisements 104

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Benchmark Email

JANUARY 18, 2022

With more people online and utilizing social media to help ease the pandemic boredom, retail companies have a lot of opportunities to capitalize on online engagement. However, nothing beats email marketing, as it’s a direct line to these online consumers, and it’s a form of marketing that people actually opt into. Getting a customer to… The post 4 Strategies to Improve Email Engagement for Your Retail Brand appeared first on Benchmark Email.

Brand Identity 105

Brand Identity Branding Marketing & Strategy Advertising Benchmark 105

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. It was a design feature implementation to better match search intent. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Ranking 105

Salesforce Marketing Cloud

JANUARY 18, 2022

Amazon will invest more than $700 million to retrain one-third of its workforce by 2025. JPMorgan Chase added $350 million in 2019 to its original five-year $250 million investment in employee upskilling programs. And PwC? The global consulting firm is trouncing both, allocating $3 billion over the next few years to upskill its entire workforce of 275,000.

Allocation 98

Allocation Training Customer Surveys Linkedin 98

Lake B2B

JANUARY 18, 2022

No one ever became successful without a rock-solid sales pipeline. So if you’re starting in business or looking for ways to increase your profits, building and maintaining a strong sales pipeline should be your top priority. Essentially sales pipelines keep businesses organized and focused on their goals. They ensure that prospects are properly qualified, and […].

Ad Building 98

Ad Building Marketing & Strategy High Quality Lead Organization 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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SmartBug Media

JANUARY 18, 2022

In September, we gave you a primer on great ways to drive customer advocacy through incentives. We covered some essential points on incentives, reminded you to avoid bribery at all costs, and started you off with some ideas. We’re back again because since then, we’ve been letting more ideas percolate, and we have come up with more ways to use incentives across your buyer’s entire customer lifecycle.

Lead Ranking 98

Lead Ranking Lead Scoring Bundling High Quality Lead 98

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Not only do they display craft and inventiveness but are often the end point of many different members of a marketing team all working together to succeed. The past 12 months have been unlike any other experienced (yet again)! And Bannerflow is proud to have helped countless marketing teams create outstanding advertising.

Display 98

Display Advertisements Advertising Campaigns 98

Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. Are you one of the thousands of marketing leaders working on getting your account-based marketing strategy off to a great start? We have been talking to a lot of customers and we figured that’s what marketers have been struggling with. Every marketer knows that account-based marketing (ABM) is going to help them achieve their targets.

Account Based Marketing 98

Account Based Marketing ABM Process Marketing & Strategy 98

OnMessage

JANUARY 18, 2022

“Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.” — Seth Godin Seth Godin means that marketing today is all about the customer experience — and to influence the customer experience, [.]. The post The One Thing That Will Deliver Sustained Business Results in 2022. appeared first on OnMessage.

Business 98

Business Act-On Marketing 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. Are you one of the thousands of marketing leaders working on getting your account-based marketing strategy off to a great start? We have been talking to a lot of customers and we figured that’s what marketers have been struggling with. Every marketer knows that account-based marketing (ABM) is going to help me achieve my targets.

Account Based Marketing 98

Account Based Marketing ABM Process Marketing & Strategy 98

seo.co

JANUARY 18, 2022

Link building isn’t illegal. It’s not immoral. Link building is still in-line with Google’s guidelines. It’s HOW you build links that can land you hot water with search engines. Link schemes and spam links can assuredly get you algorithmic or manual actions that can tank your rankings. So, continue to build your links, but make sure you’re doing it within the guidelines the search engines have outlined, remembering that Google makes the rules, not a government agenc

Link Building 98

Link Building Ad Building Guidelines CAN-SPAM 98

Martech

JANUARY 18, 2022

As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it comes to watching ads, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers.

Paid Search Agency 96

Paid Search Agency Demand Service Ads 96