Tue.Jan 18, 2022

How To Meet Buyers’ Goals in an Era of Uncertainty

Tony Zambito

To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing. We have entered a pronounced Era of Uncertainty. The past year has bedeviled both suppliers and buyers in the world of commerce. What was once dependable is no longer.

Nine Important Things to Know About Intent Data and AI


The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it?

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Digital Marketing Transformation for the Professional Services

Hinge Marketing

The need is clear. Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. More and more clients are choosing the ease of digital communications.

Can You Use Content to Influence Consumer Behavior?

Marketing Insider Group

What’s the most important goal for any content marketer? If you said to grow organic traffic , you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

3 Email Design Trends for Content Marketers To Use in 2022

Content Marketing Institute

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year. Continue reading → Company News

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4 Ways to Engage Your Audience with Content While Keeping Their Security in Mind


Consumer privacy and data security are hot topics these days. As a content/digital marketer, it's important to understand how these industry practices carry over into your world.

The One Thing That Will Deliver Sustained Business Results in 2022.


“Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.” — Seth Godin Seth Godin means that marketing today is all about the customer experience — and to influence the customer experience, [.].

8 Easy Ways to Optimize Your LinkedIn Company Page


LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be.

SaaS stacks keep growing. Is there also a relationship between choice and utilization?

Chief Martec

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Copywriting Tools Any SEO Expert Should Use


Writing content, running an online shop, hitting conversion goals — all of this takes a lot of hard work and manpower. And unfortunately, that effort could be all for naught without the proper SEO practices.

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Best Display Advertising Campaign of 2021


The best display advertising campaigns of 2021 were among the most inventive we have seen. Not only do they display craft and inventiveness but are often the end point of many different members of a marketing team all working together to succeed.

Balancing Personalization and Privacy in 2022


A new year is upon us and personalization is in focus for marketers, clearer than ever before. But as data privacy regulations continue to evolve, the delicate balance of creating the personalized experience users expect while considering data privacy continues to be an uncertain path.

5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them via @sejournal, @sergebezborodov

Search Engine Journal

Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them appeared first on Search Engine Journal. SEO Sponsored Posts

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. . After a few tumultuous years, the corporate communications field has evolved dramatically.

30 Use Cases for Using Incentives Across Your Entire Customer Lifecycle

SmartBug Media

In September, we gave you a primer on great ways to drive customer advocacy through incentives. We covered some essential points on incentives, reminded you to avoid bribery at all costs, and started you off with some ideas.

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Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs via @sejournal, @Juxtacognition

Search Engine Journal

Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs appeared first on Search Engine Journal. Digital Experienc

Ask Buffer: Should I Post Personal Content on My Business Account?

Buffer Social

Q: I see so many influencers posting details of their personal lives on social media and I'm wondering if I should do the same. I'm the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate?

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Google: FAQ Schema Can Be Used On Select Questions via @sejournal, @MattGSouthern

Search Engine Journal

Here's what Google advises regarding the use of FAQ markup on only select questions within a Q&A section. The post Google: FAQ Schema Can Be Used On Select Questions appeared first on Search Engine Journal. News SEO

First-party data… the biggest anticipated trend of 2022


The new year is here, and that means adopting new trends, understanding the upcoming changes in user and data privacy, and starting to leverage your most meaningful customer relationships with first-party data.

Knowledge Graph: How to Optimize Google Knowledge Panel for SEO


The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. It was a design feature implementation to better match search intent.

Real world examples of great emails


Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.”. Today, Alyssa and Melissa break down some of their favorite examples.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Google’s Advice For Targeting Multiple Locations With One Website via @sejournal, @MattGSouthern

Search Engine Journal

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With One Website appeared first on Search Engine Journal. News SEO

The Top 5 B2B Website Design Trends for 2022??

BOP Design

Change is constant and inevitable. We’ve all gone through a lot of it lately. And while I don’t have a pause button or a Hawaiian vacation waiting in the wings to help provide some relief—I do have some helpful B2B web design and marketing insights to share.

SEO Resolutions For 2022: What To Focus On This Year via @sejournal, @tonynwright

Search Engine Journal

What can marketers do to improve their SEO skills in 2022? Read one SEO expert's resolutions and how he plans to grow in his career. The post SEO Resolutions For 2022: What To Focus On This Year appeared first on Search Engine Journal. Careers & Education SEO

Is Link Building Illegal?


Link building isn’t illegal. It’s not immoral. Link building is still in-line with Google’s guidelines. It’s HOW you build links that can land you hot water with search engines.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment

Golden Spiral

Open and integrated communication between your marketing team and the sales team will make a difference in your organization. Murky and competitive communication only moves your company a few inches, like the flag tied in the middle of a tug-of-war rope.

Should You Disavow Links From Spammy Yet High Authority Sites? via @sejournal, @rollerblader

Search Engine Journal

A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score? The post Should You Disavow Links From Spammy Yet High Authority Sites? appeared first on Search Engine Journal. Ask an SEO

What are Core Web Vitals & Why They Matter for SEO


Core Web Vitals are Google’s top three page experience metrics. Google explains page experience as a. signal that measures aspects of how users perceive the experience of interacting with a web page. According to Google, optimizing these factors.

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