Wed.May 05, 2021

How to Find B2B Prospects Worldwide

Biznology

Do you know of a growing B2B company that sells only domestically? I can’t think of one. producers of products and services for other companies and institutions are highly likely to be selling abroad, whether through distributors or directly through subsidiaries and ecommerce.

18 Lessons We’ve Learned from a Year of Virtual Marketing Events

Marketing Insider Group

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity.

4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. Some of the best books ever written often involve an engaging central character or several central characters.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Report: Email Marketing Still Leads as a Driver of Sales Revenue

KoMarketing Associates

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales.

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More Trending

The B2B Marketers’ Perspective on Measuring Content Marketing Performance

KoMarketing Associates

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?

How to Create a Human Connection with B2B Digital Marketing

BOP Design

Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding. Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing.

MQL 93

Want More Method and Less Madness? Check Your Content Operations

Content Marketing Institute

People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tuning the one you’ve got.

How to Use Visual Content to Boost Your Customer Base

Benchmark Email

One of the major lessons marketers have learned over the last year is that text-heavy content isn’t enough to generate interest. Visual content is the way forward. There is so much more content available online now.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Working with Freelance Writers: Everything You Always Wanted to Know (But Were Afraid to Ask)

Content Standard

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise.

SME 84

State of B2B Buyer Enablement Report: Insights from 500+ Marketers

PathFactory

If you think you’ve got a tough job as a B2B marketer, try being the buyer for a change. You need to identify all your pain points, loop in the right stakeholders, evaluate a dizzying number of solutions and get through procurement before you’re even able to buy anything.

How to Increase the Impact of Your Product Launch with Content Marketing

Launch Marketing

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing.

Top Trending Google Searches March 2021

SEMrush

Want to know what is the most searched thing on Google? Semrush has complied a list of the 100 top trending searches and most Googled questions for March 2021. Data was taken from our database of 20 billion keywords in March 2021 and covers the US and Global search volume for Google search terms.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Enough rope to hang yourself: B2B Marketing budgets in 2021

Marketing Envy

Dissecting the very short lives of the B2B marketing budgets in 2020 - 2021 will not take long. Q1 2020 - World in oblivion, marketing budgets approved. Q2 2020 - Coronavirus reality shocks the world, marketing budgets cut or stopped altogether.

How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research.

4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

This is the second post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before.

CPL 67

When & How to Use HubSpot’s Multi-Language Features

SmartBug Media

If you have a global audience, then you may want to consider HubSpot’s multi-language features so you are able to connect with them more. It’s a great way to tailor to those whose primary language may be different from the primary language currently on your website.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Importance of Emotional Value for Clients

Ignite

Though we often focus immediately on revenue gain and cost reduction, emotional value tends to be overlooked even though it is a top priority to many of our clients. FitzMartin

Cost 62

How to Increase the Impact of Your Product Launch with Content Marketing

Launch Marketing

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing.

Converting Leads Through the Marketing Funnel – Middle Funnel Best Practices

PureB2B

The middle of the marketing funnel is the most challenging part to convert leads through. Well, as we stated in a previous blog ; you’re catching your buyers in an information heavy stage, often times riddled with viable options they can choose from.

April in Review: Empowering Employees, Re-opening Retail and C-Suite Careers

Champion Communications

April in the UK brought the easing of lockdown restrictions allowing the re – opening of non-essential retail, gyms, and hairdressers as well as outdoor hospitality.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What is Brand Empathy? An Interview with Sarah Panus of Kindred Speak

Brandpoint

I first met Sarah Panus virtually during the pandemic. We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020.

“Sales-Ready” B2B Lead Scoring: All About Data and Context

TrueInfluence

Part 1 of this two-part series looks at the data side of lead scoring. Part 2 is all about context. By Peter Larkin Chief Revenue Officer, True Influence. B2B marketing and sales alignment has been a hot-button issue for decades, with lead scoring often a source of friction.

7 Essential Strategies For Your Best Ever Financial Services Ads | 2021

Bannerflow

Premium financial services ads – particularly display campaigns– are essential in 2021. Not only that but they are set to play a prominent role in the future fortunes of many brands.

Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

The world now has 4.33 billion active social media users, an increase of 13.7% in the last year alone. And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.