Fri.Nov 30, 2018

How to Make Your Bland Content Strategy Delicious

Content Marketing Institute

It’s the scourge of effective marketing: content that caters to everyone and thus caters to no one. It’s plain old vanilla – ubiquitous, bland, and the default choice when you don’t really know what people want or care about and can’t be bothered to find out.

Content Strategy: How to Do It Right

SmartBug Media

Guest author Michael Bird is the CEO and Co-Founder of digital marketing agency Social Garden serving companies in Australia. Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona.

The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. The water industry is often stereotyped as old-fashioned, and it is this perception that will either make or break our industry. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

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More than 400 Marketers Critique Marketing’s Holiday Approach

Modern Marketing

By Jay Baer, founder of Convince & Convert. Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro.

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HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion.

Use personality type to define your Buyer Personas

Cintell

Building out buyer personas might not be the first step that comes to mind when starting a business, but understanding your customer base is crucial to success.

Rethink Marketing podcast: Growth Marketing Hacks

Act-On

Josh Fechter built a million dollar business being authentic with his audience. Learn his growth marketing hacks on the Rethink Marketing podcast. Social Media Marketing

Micro Data: Why Marketers Need It

Biznology

Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Revenue Marketing Insights from 80 Marketing Leaders

Modern B2B Marketing

What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day.

Examining Incarceration & Addiction on National Meth Awareness Day

Televerde

I have to say this up front, I find it shocking that we have National Meth Awareness Day. I absolutely agree with the purpose: to educate the public about the effects of methamphetamine abuse on individuals, families and communities, but it’s crushing we’ve arrived at this point.

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Streamline and Shine: How to Double Your Sales Email Response Rates

Outreach

Most limits aren’t limits. That’s why Olympic records get broken and all-time-highs in just about any field get pushed further up every now and then. Sales is no different.

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. For a while, I just couldn’t choose a topic for this month’s blog post. So I swallowed my pride and asked our president, Matt Heinz , if he had any ideas. He said, “You know what, I actually have been really curious about Instagram. Can you write about that?”. My immediate thought was “Uh, YEA, I look at that app way too often!” which I luckily didn’t say out loud.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Don’t Kill Your Earned Media Ops: What Publicists and Journalists Get Wrong (2 of 5)

ClearVoice

In this five-part series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories.

15 of the Best WordPress Newspaper Themes in 2019

Hubspot

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with your visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing.

Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close.

How to Convert Images From PNG to JPG and JPG to PNG

Hubspot

When I first started my marketing career and needed to include an image in one of my articles or post a picture on social media, the image’s format didn’t matter to me. In my eyes, JPG and PNG were exactly the same.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Re-Engage Past Email Unsubscribers Without Violating the Law

Evergage

As marketers, we all rely heavily on email. It remains a key channel for communicating with prospects and customers. Given its importance, most marketers view each email address they acquire as quite valuable. But what do you do with unsubscribed and bounced email addresses?

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The Definition of Human Resources in 300 Words or Less

Hubspot

It's likely you already have an understanding of what Human Resources does -- at the very least, you probably know they have tasks that include recruiting and hiring employees, and dealing with an organization's culture.

5 Holiday Marketing Trends That Will Define Your Year-Round Strategy

Content Standard

Shoppers often feel the pressure to perform at the holiday season—think about all the effort poured into purchasing gifts, planning holiday meals, organizing travel itineraries, and hosting friends and family.

How changing buyer behaviours are transforming traditional industries

Vidyard

The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Tips to Optimize Your Images for the Web

Circle Studio

A picture can speak 1,000 words. Images are more important than ever in conveying your message. However, images improperly exported can look low quality, cause your site to load slowly and lose engagement from users. Here are some tips you can use to make sure every graphic is beautiful and crisp.

The 25 days of…Programmatic Advertising

Inbox Insight

Let the countdown begin! We could have bought you 25 days of snow scenes and festive nut crackers but as digital fanatics, we’ve thought of something far better. Every day we’ll be posting a fresh insight from the world of programmatic advertising. Giving you a unique overview of the current state of B2B advertising, along with data-fuelled future predications. What better way to get excited about 2019 and all the new B2B media planning and advertising opportunities it will bring?!

What’s New with nDash? (Latest Product Updates)

nDash

We’ve been watching you. Not in like a crazy stalker way, but more so in terms of user experience and preference. And over the last few months, we’ve noticed certain behaviors and actions that we felt could be improved and enhanced.

Fighting for attention: How controversy impacts online readership and real-world outcomes

Parse.ly

From sports and entertainment (“Every hero needs a villain.”) to music (“So everybody just follow me / ‘Cause we need a little controversy / ‘Cause it feels so empty without me”), there’s an understanding that conflict draws attention. Take Nike’s ad with Colin Kaepernick for example.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.