Fri.Nov 30, 2018

How to Make Your Bland Content Strategy Delicious

Content Marketing Institute

It’s the scourge of effective marketing: content that caters to everyone and thus caters to no one. It’s plain old vanilla – ubiquitous, bland, and the default choice when you don’t really know what people want or care about and can’t be bothered to find out.

Content Strategy: How to Do It Right

SmartBug Media

Guest author Michael Bird is the CEO and Co-Founder of digital marketing agency Social Garden serving companies in Australia. Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. The water industry is often stereotyped as old-fashioned, and it is this perception that will either make or break our industry. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

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More than 400 Marketers Critique Marketing’s Holiday Approach

Modern Marketing

By Jay Baer, founder of Convince & Convert. Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro.

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Rethink Marketing podcast: Growth Marketing Hacks


Josh Fechter built a million dollar business being authentic with his audience. Learn his growth marketing hacks on the Rethink Marketing podcast. Social Media Marketing

Micro Data: Why Marketers Need It


Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business.

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HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion.

Revenue Marketing Insights from 80 Marketing Leaders


What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Examining Incarceration & Addiction on National Meth Awareness Day


I have to say this up front, I find it shocking that we have National Meth Awareness Day. I absolutely agree with the purpose: to educate the public about the effects of methamphetamine abuse on individuals, families and communities, but it’s crushing we’ve arrived at this point.

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Streamline and Shine: How to Double Your Sales Email Response Rates


Most limits aren’t limits. That’s why Olympic records get broken and all-time-highs in just about any field get pushed further up every now and then. Sales is no different.

5 Holiday Marketing Trends That Will Define Your Year-Round Strategy

Content Standard

Shoppers often feel the pressure to perform at the holiday season—think about all the effort poured into purchasing gifts, planning holiday meals, organizing travel itineraries, and hosting friends and family.

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15 of the Best WordPress Newspaper Themes in 2019


Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with your visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Don’t Kill Your Earned Media Ops: What Publicists and Journalists Get Wrong (2 of 5)


In this five-part series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories.

How to Convert Images From PNG to JPG and JPG to PNG


When I first started my marketing career and needed to include an image in one of my articles or post a picture on social media, the image’s format didn’t matter to me. In my eyes, JPG and PNG were exactly the same.

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B2B Instagram Strategy: A Simple Guide

Heinz Marketing

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. For a while, I just couldn’t choose a topic for this month’s blog post. So I swallowed my pride and asked our president, Matt Heinz , if he had any ideas. He said, “You know what, I actually have been really curious about Instagram. Can you write about that?”. My immediate thought was “Uh, YEA, I look at that app way too often!” which I luckily didn’t say out loud.

The Definition of Human Resources in 300 Words or Less


It's likely you already have an understanding of what Human Resources does -- at the very least, you probably know they have tasks that include recruiting and hiring employees, and dealing with an organization's culture.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Re-Engage Past Email Unsubscribers Without Violating the Law


As marketers, we all rely heavily on email. It remains a key channel for communicating with prospects and customers. Given its importance, most marketers view each email address they acquire as quite valuable. But what do you do with unsubscribed and bounced email addresses?

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How changing buyer behaviours are transforming traditional industries


The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support.

What’s New with nDash? (Latest Product Updates)


We’ve been watching you. Not in like a crazy stalker way, but more so in terms of user experience and preference. And over the last few months, we’ve noticed certain behaviors and actions that we felt could be improved and enhanced.

Inbound Marketing STEPS


Exhibitions, seminars, and direct mails are traditional marketing techniques which can be costly and difficult to measure.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What Is Email Throttling?


We discussed email throttling in a previous post called Email Throttling Basics, but we wanted to revisit the subject and talk a little more about how throttling works within the SendGrid platform. The post What Is Email Throttling? appeared first on SendGrid. Best Practices Product

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FPX’s Partners, History & Differentiators with Mark Bartlett: Part 3


If you’ve been following this series, you know that Mark Bartlett, Chief Experience Officer at FPX, was recently interviewed by Frank Sohn, President and CEO of Novus CPQ Consulting Inc. for Sohn’s CPQ Podcast.

SMTP Service Crash Course


Today, we’re re-visiting Simple Mail Transfer Protocol (SMTP) basics including the benefits of using SMTP, who should be leveraging STMP in their email programs, and some common questions that email clients ask when getting set up. What is an SMTP service?

The 25 days of…Programmatic Advertising

Inbox Insight

Let the countdown begin! We could have bought you 25 days of snow scenes and festive nut crackers but as digital fanatics, we’ve thought of something far better. Every day we’ll be posting a fresh insight from the world of programmatic advertising. Giving you a unique overview of the current state of B2B advertising, along with data-fuelled future predications. What better way to get excited about 2019 and all the new B2B media planning and advertising opportunities it will bring?!

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!