Influitive
JUNE 16, 2017
I walked into an all-day meeting back in February, and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbucks tea (I abhor coffee) and a bottle of water.
Biznology
JUNE 16, 2017
This is a news flash: walking isn’t just good for your health; it can be good for your job too. If you haven’t heard of the concept of walking meetings, then you should take note because this novel concept can really be the future of having efficient meetings where the ideas flow as you walk and talk. This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept.
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Marketing Insider Group
JUNE 16, 2017
For the 127th episode of The Marketing Book Podcast, I interviewed Andrew Essex, author of The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come. Andrew Essex had a career in the magazine industry as a writer and editor, followed by 10 years on New York City’s Madison Avenue as […]. The post Weekend Reading: “The End of Advertising” by Andrew Essex appeared first on Marketing Insider Group.
Lattice
JUNE 16, 2017
Marketers “will find Lattice to be a proven solution” and that Lattice has “the most consistent performance” across all of the vendors they evaluated.
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Adobe Experience Cloud Blog
JUNE 16, 2017
Google launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have been noticed this year have clear implications on the future of SEO.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Aberdeen
JUNE 16, 2017
On June 16, 2017, Amazon announced its intent to acquire Whole Foods Markets. The acquisition is valued at approximately $13.7 billion and has several important implications for the broader marketplace. One More Step in Amazon’s (Unstoppable?) Rise. It’s important to remember that this isn’t Amazon’s first entry into the brick-and-mortar world.
Hubspot
JUNE 16, 2017
A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen to receive a dozen cupcakes, and people LOVED it. They sent email responses to the request saying they hoped they got the cupcakes.
Sharpspring
JUNE 16, 2017
Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches , as compared with 42% of searches made on a desktop computer. With mobile on the rise, savvy businesses are catering more and more to the mobile customer through apps, email, SMS, social media, mobile web pages and more.
The Freeman Company
JUNE 16, 2017
Technology best practices to Millennial-proof your events.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
JUNE 16, 2017
As a marketing manager, you’ve enlisted yourself to transform your department by creating cross-functional marketing teams. Through your experiences working with other companies, you have seen how innovative brands are reorganizing their workplace operations to encourage collaboration while giving individual workers more experience working outside their primary discipline.
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