Sat.Aug 03, 2019

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Business Jargon to Consider Retiring (Seriously Park the Nouning and Verbing)

ClearVoice

Business jargon is a set of specialized words and phrases used by individuals in an industry or profession. Business jargon can be a useful form of shorthand for professionals in the same role, company or vertical. However, jargon can also become buzzwords that outlive their usefulness. Certain cultural critics say that Millennials, emoji and social media are destroying grammar and perhaps the entire English language.

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5 Essential Database Marketing Strategies You Need Now

Leadspace

Your marketing team’s effectiveness is intrinsically tied to the quality of your marketing data and the efficiency of your marketing database software. Increasing conversion rates comes down to properly using your marketing data in order to appeal to the right customer at the right time. A proactive database marketing strategy aims to forever improve your buyer-seller relationships.

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B2B Reads: Stronger Value Propositions, Bulletproof Sales Forecasting, Tripling Your Productivity and More!

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Michael Mayday explains just how B2B content consumption habits have changed and the research bears this out.