Fri.Dec 21, 2018

Rethink Marketing podcast: Build Key Relationships with this B2B Podcast Strategy


In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your industry. Brand Marketing Content Marketing Marketing Strategy Podcast

Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand.

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5 Marketing Trends that Affect Your 2019 Content Strategy


The year is winding down, which means marketers are deciding which 2019 marketing trends to follow in the year ahead and why they matter. Each small choice to follow or. The post 5 Marketing Trends that Affect Your 2019 Content Strategy appeared first on Kapost Blog.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Freelance Writer’s Guide to Pitching


Finding work is a top concern for freelancers. In fact, a whole host of income-related issues are troubling today’s freelancers, who worry about the competitive nature of the business, if they’re being paid fairly, and where they’ll find their next writing job.

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More Trending

Free UX Tools To Help You Design a Better Marketing Experience


User experience (UX) design is complicated. So complicated, in fact, that there are entire job roles dedicated to it. But you don’t have to have a degree in UX design to know what it is – or understand its importance.

Where Great Ideas Come From

Carla Johnson

December 21, 2018 By Carla Johnson One of the biggest complaints I hear from leaders is, “My team never comes to me with new ideas.” They chide. They coax. And they coerce. But…nothing. How can that be?


Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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Your Blanket Emails Aren't Working: It's Time to Get Personal


It seems like everything can be personalized these days. Amazon knows exactly what you’re going to buy before you put it in your cart, Hulu knows what show you’re going to binge-watch next.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

A Crossword to Avoid Editorial Disgruntlement [PDF]


In honor of Crossword Puzzle Day, which today marks the 105th birthday of the first crossword, we created one of our own — going totally old-school with one you can download, print, and dabble with real ink.

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Mobile Form Design: A Beginners Guide to Converting Mobile Users


Think about a time when you were on the train, walking to work, sitting in the airport, or simply laying on the couch, and you had to complete an online form of some kind (an order form, shipping form, survey, etc.) on your smartphone or tablet. Did you have a positive or negative experience?

Have a Cup of Cheer! Presenting the 2018 Heinz Marketing Holiday Cocktail Favorites List

Heinz Marketing

By Joshua Baez , Marketing Consultant at Heinz Marketing. With the end of the year upon us, I think we can all unanimously agree that 2018 has been a whirlwind.

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The 5 Best Ways to Send Large Files


We all know the frustrating feeling -- maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. But when you go to press "Send" you're told, "Sorry. File too large.".

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Ranking The Top Campaigns of 2018

Brandwatch Marketing

Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. Advertising 2018 best campaigns ad advertisement best ads of 2018 best campaigns of 2018 campaign campaign performance top campaigns of 2018

How to Print Your Screen in 3 Easy Steps


If you're a new adopter of a Mac or Windows 10 and need to print your screen, we’ve got you covered. Whether you need to include a picture of your computer screen in a blog post or a powerpoint presentation, here’s an easy three-step guide for printing your screen on a Mac or Windows 10.

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How AI Will Accelerate B2B Revenue Growth in 2019


. Two heads are better than one, as long as one is a machine. Whether you believe it or not, there are certain things machines can do with artificial intelligence (AI) far more efficiently and effectively than humans. And if you haven’t noticed, AI is actually already part of our everyday lives.

How Intent Data Reveals the Anatomy of an AI Buyer


Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most talked about technology – AI and Machine Learning. If you were interested in deploying this technology in your organization, how would you go about that process?

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

3 Ways B2B Companies Can Become More Efficient in 2019


Best Practices

Litmus Picks: Our Favorite Blog Posts of 2018


Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said… Jason Rodriguez’ Pick. Presentation Tips: Lessons Learned from Giving 100+ Talks and Webinars. I spent a lot of time working with speakers this year for Litmus Live.

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Your BIG Simple Guide to Content Planning in 2019


A while back, we decided we’d like to do a webinar series. There was a problem though: webinars suck. Not the concept, just the way they’re typically executed in the business world.

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Where Will the Quest for Audience Attention Lead in 2019?


Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped. The post Where Will the Quest for Audience Attention Lead in 2019? appeared first on 33Across. Blog Featured Industry Insights Insights

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Alaniz Announces Partnership with DemandBase


Alaniz Announces Partnership with DemandBase December 21, 2018 (Novato, Calif) – Alaniz Marketing is excited to announce a strategic partnership with ABM technology company, DemandBase. DemandBase is a leading B2B marketing platform built specifically to support Account Based Marketing ABM sales and marketing strategy.

How Brands Are Trying to Recapture the Childhood Magic of Toys ‘R’ Us

Content Standard

This is the first Christmas season families will face without being able to turn to Toys ‘R’ Us for their gift-buying needs.

Dashing Into the Holidays: A Small Business Gift Guide


For many small businesses, the holidays are a time that is crucial to your bottom line. It can feel like there isn’t enough time or energy for some of the goodwill gestures like words of appreciation and gift giving that are so important for building relationships.

[Infographic] 2019 Predictions & Trends for Fearless Marketers


2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we going to do with it all? New beginnings, and therefore a new year, are always exciting to me. There’s a new calendar to fill with meetings, personal goals to crush, and ambitions to chase after.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Why you should invest in B2B eCommerce technology in 2019


Business-to-business eCommerce is growing rapidly and those companies that have already adopted it are seeing a wealth of benefits. So if you haven’t already made the move, here are some of the reasons why investing in a B2B eCommerce platform could be the most rewarding thing you do in 2019. Firstly, B2B buyers and the B2B purchasing processes have changed dramatically in recent years.

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How to Utilize the Power of Gmail’s New Promotions Tab: Webinar Recording + Q&A


The Gmail Promotions tab has gotten a major update , providing email marketers with brand new, more visual opportunities to make their emails stand out. In addition to standard inbox text (like a subject line), marketers can now include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email.

Christmas Balls of Wisdom


For B2B marketers, it is easy to focus all attention on lead generation and on driving the very best ROI. But when it becomes more expensive to acquire a new customer than to retain a current one, churn reduction then plays a huge role in business growth.