Fri.Dec 21, 2018

Rethink Marketing podcast: Build Key Relationships with this B2B Podcast Strategy


In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your industry. Brand Marketing Content Marketing Marketing Strategy Podcast

How to Optimize Your Website for Lead Generation


When you're working to generate leads for your business, there are many different routes you can take. One of our favorite strategies is using a resource you already have: your website.

Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand.

5 Marketing Trends that Affect Your 2019 Content Strategy


The year is winding down, which means marketers are deciding which 2019 marketing trends to follow in the year ahead and why they matter. Each small choice to follow or. The post 5 Marketing Trends that Affect Your 2019 Content Strategy appeared first on Kapost Blog.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Freelance Writer’s Guide to Pitching


Finding work is a top concern for freelancers. In fact, a whole host of income-related issues are troubling today’s freelancers, who worry about the competitive nature of the business, if they’re being paid fairly, and where they’ll find their next writing job.

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More Trending

Where Great Ideas Come From

Carla Johnson

December 21, 2018 By Carla Johnson One of the biggest complaints I hear from leaders is, “My team never comes to me with new ideas.” They chide. They coax. And they coerce. But…nothing. How can that be?


Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books.

Your Blanket Emails Aren't Working: It's Time to Get Personal


It seems like everything can be personalized these days. Amazon knows exactly what you’re going to buy before you put it in your cart, Hulu knows what show you’re going to binge-watch next.

A Crossword to Avoid Editorial Disgruntlement [PDF]


In honor of Crossword Puzzle Day, which today marks the 105th birthday of the first crossword, we created one of our own — going totally old-school with one you can download, print, and dabble with real ink.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Have a Cup of Cheer! Presenting the 2018 Heinz Marketing Holiday Cocktail Favorites List

Heinz Marketing

By Joshua Baez , Marketing Consultant at Heinz Marketing. With the end of the year upon us, I think we can all unanimously agree that 2018 has been a whirlwind.

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[Infographic] 2019 Predictions & Trends for Fearless Marketers

Modern B2B Marketing

2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we going to do with it all? New beginnings, and therefore a new year, are always exciting to me. There’s a new calendar to fill with meetings, personal goals to crush, and ambitions to chase after.

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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Marketing costs time, money, and resources. Every marketing move comes with risk. If we spend our time, money, and resources to try this tactic, what if it fails? We won’t have money, time, and resources to try something else. The risk of doing something is often overshadowed by the fear of losing.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Ranking The Top Campaigns of 2018

Brandwatch Marketing

Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. Advertising 2018 best campaigns ad advertisement best ads of 2018 best campaigns of 2018 campaign campaign performance top campaigns of 2018

How AI Will Accelerate B2B Revenue Growth in 2019


. Two heads are better than one, as long as one is a machine. Whether you believe it or not, there are certain things machines can do with artificial intelligence (AI) far more efficiently and effectively than humans. And if you haven’t noticed, AI is actually already part of our everyday lives.

How to Utilize the Power of Gmail’s New Promotions Tab: Webinar Recording + Q&A


The Gmail Promotions tab has gotten a major update , providing email marketers with brand new, more visual opportunities to make their emails stand out. In addition to standard inbox text (like a subject line), marketers can now include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email.

How Intent Data Reveals the Anatomy of an AI Buyer


Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most talked about technology – AI and Machine Learning. If you were interested in deploying this technology in your organization, how would you go about that process?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Litmus Picks: Our Favorite Blog Posts of 2018


Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said… Jason Rodriguez’ Pick. Presentation Tips: Lessons Learned from Giving 100+ Talks and Webinars. I spent a lot of time working with speakers this year for Litmus Live.

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Your BIG Simple Guide to Content Planning in 2019


A while back, we decided we’d like to do a webinar series. There was a problem though: webinars suck. Not the concept, just the way they’re typically executed in the business world.

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Christmas Balls of Wisdom


For B2B marketers, it is easy to focus all attention on lead generation and on driving the very best ROI. But when it becomes more expensive to acquire a new customer than to retain a current one, churn reduction then plays a huge role in business growth.

Mobile Form Design: A Beginners Guide to Converting Mobile Users


Think about a time when you were on the train, walking to work, sitting in the airport, or simply laying on the couch, and you had to complete an online form of some kind (an order form, shipping form, survey, etc.) on your smartphone or tablet. Did you have a positive or negative experience?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Where Will the Quest for Audience Attention Lead in 2019?


Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped. The post Where Will the Quest for Audience Attention Lead in 2019? appeared first on 33Across. Blog Featured Industry Insights Insights

The 5 Best Ways to Send Large Files


We all know the frustrating feeling -- maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. But when you go to press "Send" you're told, "Sorry. File too large.".

3 Ways B2B Companies Can Become More Efficient in 2019


Best Practices

How to Print Your Screen in 3 Easy Steps


If you're a new adopter of a Mac or Windows 10 and need to print your screen, we’ve got you covered. Whether you need to include a picture of your computer screen in a blog post or a powerpoint presentation, here’s an easy three-step guide for printing your screen on a Mac or Windows 10.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.