Fri.Mar 31, 2017

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Twenty percent is a big number, one that could mean the difference between beating your competitors and going out of business.

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Weekend Reading: “100 Tricks To Appear Smart In Meetings” by Sarah Cooper

Marketing Insider Group

In honor of April Fool’s Day, for the 116th episode of The Marketing Book Podcast, I interviewed Sarah Cooper, author of 100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying. Would you like to learn how to appear smart in less than half the time it takes to actually learn […]. The post Weekend Reading: “100 Tricks To Appear Smart In Meetings” by Sarah Cooper appeared first on Marketing Insider Group.

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How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. It’s how companies like yours are staying competitive. Want to make it happen? It’s all about pinpointing the right writers for the job, streamlining your process, and arming your team with the knowledge they need.

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3 Rules for Content Marketing in the Fake News Era

Contently

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?

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More Trending

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Solving the last-mile problem for ABM

Lattice

Want ABM success? Having good account and contact data is critical to having contextual conversations with your target accounts.

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New Money: How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently

March 15 marked an important milestone in the finance industry. After years of rapid growth, federal regulators released a draft of a new manual that now allows fintech firms to apply for a federal banking charter. Though the move was just one small step in fintech’s entrance into the broader financial system, it was an important signal that the burgeoning industry is here to stay.

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Must-Knows for Building Your 2017 Content Marketing Budget

Kapost

For many companies, the topic of a content marketing budget leaves a huge question mark. For one, content is an investment that often takes time to generate a return. Business storytelling is a creative discipline, too. It’s easy to get lost in endless ideation cycle, especially when your organization enters brainstorming mode, which can throw wrenches in your path to launch.

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March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More

Hubspot

March is known for a few major holidays and events. St. Patrick's Day, U.S. college basketball tournaments, and the start of spring, to name a few. After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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THE HACKIES: MarDev = DevOps for Marketing

chiefmartech

This article is a guest post by Claudia Fernandes & L. G. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction. Aptoide is a community-driven alternative Android App Store that gives a new meaning to the way people discover and install apps through social collaboration, tailored recommendations and the oppo

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What is Google AdWords (Now Google Ads)?

LeadSquared

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new. I know, I know…now it’s everywhere – digital marketing is taught as a course in MBA programs, there are multiple certification programs, several tutorials available for self-starters, and people are overall more informed about it as an advertising option,

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Introducing: HubSpot Guerrilla Marketing

Hubspot

At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.

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Introducing The Lob Widget for Accurate Address Verification

JotForm

Lob is an easy-to-use, trusted way to verify mailing addresses -- and now you can use it on your forms. JotForm’s new Lob widget allows your form respondents to check if they’re entering a correct address in your form’s address field. To minimize delivery delays or address verification issues, the L.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Feature Makes Previewing and Sharing In-Progress Content Way Easier

SnapApp

When we approach our platform updates and releases, we aim to be thoughtful and innovative in our feature process. The goal is always user-focused: how to create a completely custom interactive content experience, and get it out the door with ease. This is the aim no matter how big of a team or agency you may be and no matter how many hands need to touch your creative before approval is given to push live.

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20 Tips for Creating Effective ABM Display Ads (Part 1 of 2)

Kwanzoo

This post is the first in a two-part series that tries to answer the question, “How do I create effective display ads for account-based marketing (or ABM)?

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How Proper Talent Management Prevents CIOs and CMOs from Butting Heads

Content Standard

A member of your tight-knit marketing team just put in his two weeks’ notice, and now you’re faced with the daunting task of talent management. You bring up the news in a weekly meeting with your C-suite colleagues, and suddenly, the conference room becomes a boxing ring: In this corner, weighing in at 210 servers, with a wicked left jab of memory capacity and data dependencies, our CIO!

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Marketing Interactive: Former Disney Creative Unlocks the Magic Behind Brand Experiences

The Freeman Company

FreemanXP creative leader discusses how brands can innovate their approach to experiential marketing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Friday Five: 3/27-3/31

Walker Sands

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How to Form a Digital Marketing Strategy

Webbiquity

Guest post by Aaron McCann. In 2017, it’s essential for all businesses to have a solid digital marketing strategy to reach out and engage with customers. Businesses that don’t take time to form a comprehensive and effective online digital marketing strategy risk being left behind by their competition. To reach prospective customers when they are ready to buy, people must be able to find you when searching for the products or services you offer.

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What’s Ahead for Social Media: Live Video, Influencers, and Content

Adobe Experience Cloud Blog

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. This year was no exception, I found myself furiously jotting down key takeaways I could implement in my everyday strategy.

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#SproutChat Recap: The Future of Content Marketing

Sprout Social

There’s a plethora of information and options available to consumers. All of which can make it overwhelming for buyers to make a purchasing decision. Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. While these marketing methods have proven successful for bringing in leads and converting consumers, crafting exceptional content isn’t easy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Get Attention

LeadSquared

Interrupt the Autopilot Mode. Have you ever noticed that as you drive through your daily route, you make it home without even consciously realizing it? This is what we call the autopilot mode, which is how human mind operates when we do everyday things like driving home. But, the autopilot mode breaks when someone suddenly jumps in front of the car.

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Di más en 140 caracteres: Los cambios en el conteo de caracteres de Twitter ahora están disponibles en Sprout

Sprout Social

Los especialistas en marketing y los editores saben que expresarse dentro de un límite de palabras o caracteres es todo un desafío. Y, ya que el panorama de las comunicaciones en las redes sociales evolucionó, muchas marcas recurrieron al contenido multimedia (GIF e imágenes) para expresar emociones, agregar personalidad a los mensajes e involucrarse con el público , tanto a la hora de componer mensajes, como de responder.

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How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]

Hubspot

As we approach the year's second quarter, Google is already returning over 46,600 results for “ digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re all stuck in an industry echo chamber?

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