SendX
MAY 5, 2020
Your email list is only as valuable as your ability to convert customers from it. Research abounds about email’s ROI potential. Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. How are marketers extracting so much value from this channel? It’s not like email is cutting edge technology.
Engagio
MAY 5, 2020
In this Behind the Brilliance interview, we spoke with Lorena Morales, VP of Marketing at Go Nimbly. She shared her views on the fast growing trend of revenue operations, how marketing should be measured, and why the line between sales and marketing will eventually disappear. She also explains why now is the time to get started with an account-based program.
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Marketing Insider Group
MAY 5, 2020
“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start.
Zoominfo
MAY 5, 2020
Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
MAY 5, 2020
B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. And even when the content is relevant, effective, and up to date, it’s of no use if the sales team can’t find or access the right content at the moment they need it.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vision Edge Marketing
MAY 5, 2020
My very first business job which was in the in the financial services industry, my title was customer relationship manager. This was long before the emergence of customer relationship management (CRM) tools. My boss at the time was four decades ahead of the mainstream thinking articulated by Phil Kotler in his 2017 article, Customer Value Management, a company’s job is to create superior customer value in the mind of the customer.
Zoominfo
MAY 5, 2020
Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.
ANNUITAS
MAY 5, 2020
It’s no big surprise, marketing is expected to do more today than ever before. No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. It’s a big shift in the marketplace and has been made possible, in part, by the emergence of demand marketing technology and technologist. .
Brandpoint
MAY 5, 2020
With the rise of COVID-19 in early 2020, it’s become increasingly difficult for brands to connect with consumers — and the way forward rests on unstable ground. Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Still, opportunistic brands can navigate a crowded media landscape with the right content plan.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Unbounce
MAY 5, 2020
Phew. You’ve moved your small business online , either with some landing pages or an ecommerce store. You’ve started building an email list of customers that want to hear about your latest offers. Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling. Nice job! You’re well on your way to transforming your brick-and-mortar shop into a thriving digital business.
The Daily Egg
MAY 5, 2020
WordPress is the world’s most popular CMS. It powers more than one-third of all websites across the globe. So if you’re using WordPress to build your website, you’ve made an excellent choice. But unlike other website builders and content management systems, WordPress doesn’t offer web hosting out of the box. You’ll need to get that […]. The post Best WordPress Hosting Services appeared first on The Daily Egg.
Content Marketing Institute
MAY 5, 2020
When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute.
Sprout Social
MAY 5, 2020
When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring for
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Fusion Marketing Partners
MAY 5, 2020
As I write this, the world is dealing with the COVID-19 crisis. Chances are, your customers are facing their own […].
DivvyHQ
MAY 5, 2020
Content marketing calendars are essential for keeping your organization in-the-know and your content production on schedule. But what if your current content planning methods aren't working? What should you be looking for when researching a new solution?
Hubspot
MAY 5, 2020
A few years ago I was at one of those Big Group Dinners with my marketing team and our clients. There were about 15 of us. I liked the group, but I do not like Big Group Dinners — because at Big Group Dinners you eat and drink too much and you have to pretend you're not tired and you wouldn't rather be in bed sleeping. At this particular Big Group Dinner, I was exhausted.
Salesforce Marketing Cloud
MAY 5, 2020
Providing great customer experiences – that are helpful, relevant and engaging – is a priority for companies and marketers across industries. Personalization is key to executing on that and regarded as a necessary component of any successful marketing strategy. Each year, as both customer expectations and technology capabilities mature, it becomes increasingly clear that personalization [.].
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Heinz Marketing
MAY 5, 2020
By Winfield Salyards , Marketing Coordinator at Heinz Marketing. Times of crisis are when real leadership is forged, and leaders are sifted from the rest. How we respond in these times of crisis define who we are as business people as well as our company and team values. As has been rehashed over and over recently, we are in a time of crisis. With that in mind, I want to go over 5 things I have been thinking about in the way I have been comporting and working.
Porch Group Media
MAY 5, 2020
As the U.S. begins a third month of quarantines and social distancing, an equally insidious contagion seems to be on the rise: the COVID-19 Blues–a sly and heady combination of anxiety, isolation, frustration, overindulging, and lethargy affecting many of us. Recognizing the need to provide special support to our team members during this time and to ensure our people continue to feel connected to each other and to the business, V12 has launched a 12-part wellness webinar series designed to
Optinmonster
MAY 5, 2020
Did you know that roughly half of all website traffic happens on mobile devices and nearly 80% of smartphone users have used their device to make a purchase? It’s no surprise that mobile exit-intent is our most-requested feature. And, it’s available for OptinMonster users starting now! Mobile exit-intent technology gives you even more chances to bring in more sales and subscribers from your site and helps you compete with industry giants like CNN, Sony, Amazon, and more… Withou
Hubspot
MAY 5, 2020
Knowledge is power. And as a sales leader, you already know this. Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. When it comes down to it, those are the only reasons prospects actually need reps. Knowledge of your product is undeniably valuable, but it's not enough for your team to be successful.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Litmus
MAY 5, 2020
The Three Pillars of Successful Email Marketing | Part 3: Perform. Email delivers a consistently high ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing machine, you can turn email into an indispensable source of marketing insights that can power success across all channels. How do you make that happen, you ask?
Seismic
MAY 5, 2020
As we all know, the market environment we’re experiencing as a result of COVID-19 is unprecedented. Is it a black swan event ? It depends on who you ask, but for now, I’ll quote Liz Ann Sanders, Chief Investment Strategist at Charles Schwab, because I think she put things into perspective simply and effectively: “We really are in uncharted territory.
BenchmarkONE
MAY 5, 2020
The new brand reinforces the company’s global mission to help businesses everywhere ignite relationships with its customers. . St. Louis, MO – April 20, 2020 – Hatchbuck, a leading software as a service provider of sales and marketing solutions, today announced its rebranding to BenchmarkONE. In September of 2019, Benchmark Email and Hatchbuck merged, creating a global customer relationship management (CRM) and email marketing automation technology leader.
Litmus
MAY 5, 2020
Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. This five-day block of presentations will cover all aspects of the email creative process: design, code, strategy, planning, workflow, analytics, and more.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Square 2 Marketing
MAY 5, 2020
Your Website Is The Keystone To Your Lead Generation Efforts; Now Bigger Companies Can Take Full Control. We’ve heard this a hundred times, and I’m sure many of you can relate to this comment: “Our internal IT team handles the website, so we have limited control over it.” This is especially true at larger organizations. This can be extremely challenging for marketing teams that have to get their upgrades to stand in line with other IT-related projects.
Blue Flame Thinking
MAY 5, 2020
Every good app or website begins with a strong structure , and designing wireframes is one of the key tools for achieving that foundation. At the very least , creating hand – drawn sketches will give everyone, including clients, a general idea of what pages and screens will look like. But , we ’ ve found that it ’ s more effective to go deeper in this early stage of responsive design and develop something that makes all other steps in a digital buil d more efficient and collaborative.
MarketMuse
MAY 5, 2020
MarketMuse offers a scalable approach to linking that's integrated into the content process. The post How MarketMuse Scales Your Linking Strategy appeared first on MarketMuse.
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