Tue.May 05, 2020

How Content Experience Will Evolve After Coronavirus


One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

3 Email A/B Tests You Should Be Running Right Now [With Examples]


Your email list is only as valuable as your ability to convert customers from it. Research abounds about email’s ROI potential. Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. How are marketers extracting so much value from this channel? It’s not like email is cutting edge technology. The medium has been around for over 40 years , and in 2020 you still can’t reliably embed a video into an email.

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Behind the Brilliance: How RevOps Helps Rally Teams Around Their Most Important Goals


In this Behind the Brilliance interview, we spoke with Lorena Morales, VP of Marketing at Go Nimbly. She shared her views on the fast growing trend of revenue operations, how marketing should be measured, and why the line between sales and marketing will eventually disappear. She also explains why now is the time to get started with an account-based program. Finally, don’t miss Lorena sharing the best advice she’s received as a leader. .

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What Are the Most Important Elements of Your Brand Story?

Marketing Insider Group

“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Improve the Customer Experience with Communications During a Crisis: 4 Things to Consider


This article originally appeared on SmarterCX as “4 Ways Communications Can Improve CX During a Crisis.” ” How do you continue to provide a great customer experience during a crisis, when the very definition of “customer experience” may have changed? Now the priority must be to address customers’ needs, not to try to persuade them to buy your products.

More Trending

12 types of Digital Marketing and how to use them


Digital Marketing is a successful way to achieve meaningful results in business. But to get there, we need to understand what this strategy is about, how it works, and the types of Digital Marketing that can be used. If you want to boost our traffic, attract a greater number of clients, grow brand awareness, engage the teams, or audience, it is essential to understand each type of Digital Marketing. . We created this guide to help you learn more about this subject.

The Value of Investing in Customer Value Management

Measure Up Marketing

My very first business job which was in the in the financial services industry, my title was customer relationship manager. This was long before the emergence of customer relationship management (CRM) tools. My boss at the time was four decades ahead of the mainstream thinking articulated by Phil Kotler in his 2017 article, Customer Value Management, a company’s job is to create superior customer value in the mind of the customer.”

Report: Marketers See Google Search Ad Spend Slow as a Result of COVID-19 Pandemic

KoMarketing Associates

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. Merkle recently published its “Digital Marketing Report” for the first quarter of 2020, and statistics showed that Google search ad spend, in particular, grew just 11% year-over-year in Q1 2020.

The Founder Interview Series #26: Orrin Broberg, Modus


B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. And even when the content is relevant, effective, and up to date, it’s of no use if the sales team can’t find or access the right content at the moment they need it.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Maximize the Value of Customer Discovery Calls

Fusion Marketing Partners

As I write this, the world is dealing with the COVID-19 crisis. Chances are, your customers are facing their own […]. Customer Experience Customer Discovery

When Content Is All You Have for Your Audience

Content Marketing Institute

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute. Company News

5 Characteristics of a Content Marketing Calendar that Drive Results and Productivity


Content marketing calendars are essential for keeping your organization in-the-know and your content production on schedule. But what if your current content planning methods aren't working? What should you be looking for when researching a new solution?

How to Schedule YouTube Videos to Save Time: A Step-by-Step Guide


If you’ve been creating video content for your business’s YouTube marketing strategy for a while now, you might be wondering how to schedule YouTube videos. Scheduling videos helps with the planning of a social media content calendar. It’s a good way to make sure you don’t forget to share the quality content you’ve created—on a regular basis. And scheduling ensures you’re publishing those videos at a time that is optimal for your audience.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Secret Ingredients to the Perfect Demand Marketing Technologist (And Why The Role is So Crucial for Your Business)


It’s no big surprise, marketing is expected to do more today than ever before. No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. It’s a big shift in the marketplace and has been made possible, in part, by the emergence of demand marketing technology and technologist. . Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth.

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[ANNOUNCEMENT] Mobile Exit Intent Is HERE + New Template & a Sneak Peek You’ll Want to See!


Did you know that roughly half of all website traffic happens on mobile devices and nearly 80% of smartphone users have used their device to make a purchase? It’s no surprise that mobile exit-intent is our most-requested feature. And, it’s available for OptinMonster users starting now!

SaaS leader Hatchbuck Announces Rebrand to BenchmarkONE


The new brand reinforces the company’s global mission to help businesses everywhere ignite relationships with its customers. . Louis, MO – April 20, 2020 – Hatchbuck, a leading software as a service provider of sales and marketing solutions, today announced its rebranding to BenchmarkONE. In September of 2019, Benchmark Email and Hatchbuck merged, creating a global customer relationship management (CRM) and email marketing automation technology leader.

Instincts & Insights: How Kendo Brands Win in Influencer Marketing I Traackr


We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Where Does Brand Content Fit in a Media Landscape Dominated by COVID-19?


With the rise of COVID-19 in early 2020, it’s become increasingly difficult for brands to connect with consumers — and the way forward rests on unstable ground. Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Still, opportunistic brands can navigate a crowded media landscape with the right content plan.

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Litmus Live Week: Take to the (Virtual) Stage!


Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. This five-day block of presentations will cover all aspects of the email creative process: design, code, strategy, planning, workflow, analytics, and more. We’re happy to say that the Call for Speakers for Litmus Live Week is open from now until June 30, 2020!

5 Tips For Responding to Crisis

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. Times of crisis are when real leadership is forged, and leaders are sifted from the rest. How we respond in these times of crisis define who we are as business people as well as our company and team values. As has been rehashed over and over recently, we are in a time of crisis. With that in mind, I want to go over 5 things I have been thinking about in the way I have been comporting and working.

3 ways technology can boost CX while keeping costs under control – even during challenging times


30-second summary: With an industry so dependent on reviews and word of mouth recommendations, customer service and experiences are the foundation of the travel industries. By leveraging AI and machine learning, companies can sift through data and extract trends to find improvement areas, identify blind spots and make a course correction on the most common customer complaints.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

[Ebook] How to Transform Your Email Team Into a Source of Strategic Insights


The Three Pillars of Successful Email Marketing | Part 3: Perform. Email delivers a consistently high ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing machine, you can turn email into an indispensable source of marketing insights that can power success across all channels. How do you make that happen, you ask?

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8 stats that demonstrate how social drives business growth

Sprout Social

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals.

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HubSpot’s New CMS Is Ready To Challenge For Dominance At Enterprise Companies

Square 2 Marketing

Your Website Is The Keystone To Your Lead Generation Efforts; Now Bigger Companies Can Take Full Control. We’ve heard this a hundred times, and I’m sure many of you can relate to this comment: “Our internal IT team handles the website, so we have limited control over it.” This is especially true at larger organizations. This can be extremely challenging for marketing teams that have to get their upgrades to stand in line with other IT-related projects. HubSpot HubSpot CMS website CMS

The Future of Email Marketing and Marketing Automation 2020

Altitude Branding

Email marketing has maintained its place as being one of the most effective marketing channels in terms of both return on investment (ROI) and customer response rates. However, today’s email marketing differs vastly from what has practiced even a year or two ago. . Recent studies have shown that email marketing generates over 174% more conversions than marketing campaigns on social media, and far more than that when compared to radio or television marketing.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.