Wed.Jul 08, 2020

Now Is the Time to Plan Your 2021 Demand Marketing Transformation


To say that 2020 has caused us all to rethink our demand marketing approaches moving forward is an understatement. We all started Q2 having to triage and rapidly iterate at every level of our marketing and sales motions.

Demand 194

Why COVID-19 Had Made Digital Selling a Priority


When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How B2B Organizations Can Capitalize Off of Virtual Events

Launch Marketing

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

I can’t say it enough. Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Find and Target Your Social Media Audience (Free Template)


Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy.

More Trending

Tools to Help Your Content Marketing Team Be Successful

Content Marketing Institute

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.

Help 88

Circles in Design: 13 Striking Ideas that Will Inspire You


Circles can make the world go round, especially when it comes to graphic design. Round shapes are among the most versatile geometric elements in graphic design, and they can be used to create stunning works of art.

The future of martech: what does the industry look like post COVID-19?


30-second summary: While recent shifts in shopping behavior may seem like a sudden transformation, the adoption of conveniences like grocery delivery and curbside pickup are not unexpected nor temporary.

Growing Site Traffic & Getting Better Leads, Faster


Discover how one business resurrected lost deals & increased site traffic more than 200%. A Quick Overview.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Add Multi-Step Popups to Increase Conversions


Do you want to start using multi-step popups to increase conversions, but not sure how to begin?

Get Ready for the Google Page Experience Update


Google updates often send marketers scrambling to comply with the latest algorithms. Not so with the recently announced Google page experience update, which came with plenty of advance notice with which to prepare.

Social Media Marketing Statistics You Need to Know in 2020


Statistics show trends without which it is impossible to achieve success in any social or marketing campaign

How to write engagement-driving Instagram captions


Jump ahead. 11 steps to improve your Instagram captions. Captions are crucial for driving engagement. Want to take your followers beyond Instagram? In 2020, the Instagram algorithm will reward engagement more than anything else.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Guide to recency use with Julie Pifer


Hannah Middleton, Content Manager: Before we dig in, I’d like to ask a question inspired by the current state of the world–what’s your go-to quarantine activity? Julie Pifer, Product Manager: Ha, thanks for asking! Over the past few months, I’ve gotten really into gardening.

How to Run Your Blog Like an Industry Publication


There are a lot of advantages to having a company blog. You can use it to fuel your backlink strategy, direct traffic to key posts, practice effective SEO, and guide your audience along the buyer’s journey. .

Top 5 Reasons Why Businesses Outsource Their Sales


“Why should I outsource sales?” ” At some point, every B2B company owner ends up pondering it. To the businesses who are about to move to a potentially new stage of their development, sales outsourcing sounds scary.

How to Improve Sales Forecasting with AI


Most companies miss the mark when it comes to sales forecasting — in more ways than you think. The chronic inaccuracy of sales forecasting is well-documented by SiriusDecisions , noting that nearly 80% of sales organizations miss their mark by more than 10%.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Hootsuite Integrates Our Paid and Organic Social Strategy


Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments.

Growing Your Direct to Consumer eCommerce Business


eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S.

B2B Marketers: 10 Proven Tactics To Get Tech Buyers To Engage With Your Content

Unbound B2B

Introduction. Let’s talk about content marketing strategy. How do you increase engagement, brand awareness, or boost conversions? Could this be something that’s causing you sleepless nights? Perhaps? Granted. To get the attention of tech buyers across the complex B2B buying landscape is no mean feat.

Extended Marketing Mix: What It Is and Why It's Useful


Cooking is my favorite pastime. It's so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful. One meal I love to make is grilled cheese — but not just any ole' grilled cheese.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Guide to Redefining your Ideal Customer Profile

HG Data

An updated and data-driven Ideal Customer Profile (ICP) is crucial to the success of your organization. In our previous article , we broke down 4 specific reasons why a well-defined ICP aligns organizations on the companies and markets with the greatest opportunity.

How to Succeed in Account-Based Advertising


Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. While for many people it may be a relatively new strategy, it has in fact been around for many years in different guises.

Update on the CARES Act

FMG Suite

It’s tough to keep up with all the new provisions of the CARES Act. Watch this webinar with FMG Suite’s Mike Woods for a quick overview of all the updates you need to know. Join us for insight and updates on: Retirement rules, including RMD waivers and 401(k) borrowing.

Rules 56

How Lesser-Known Contacts Strengthen B2B Sales Strategy


The B2B sales strategy focuses on building long-term relationships with the customers to attract customers who not just convert but also generate more business opportunities, rather than just generating one-off sales opportunities.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.