Sat.Apr 18, 2020

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value.

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

ClickZ

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well.

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B2B Reads: Remote Team Management, Online Events, and the Zero-Click Phenomenon

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now. No need to panic, here are some helpful tips for getting those prospects calling. Thanks, Joanne Black.

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How Cloud Computing protects companies from Coronavirus?

Altitude Branding

With Novel Coronavirus (COVID-19) creating pandemic and more and more deaths since its inception last December, the professional world has tried to make remote network arrangements for the work. The spread of Coronavirus has led all the businesses to work remotely. It shows that most of us are switching to the internet and cloud-based solutions. The organizations which were already having remote network infrastructure are subject to benefits in this situation.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why is SEO often Overlooked in B2B Marketing?

Ledger Bennett

For many in the B2B world, SEO is often overlooked for the ‘quick’ wins of paid media. But when we take a step back, the very nature of PPC is counter-intuitive to B2B marketing. Business to Business marketing is generally drawn out and can take weeks even months for bosses to make a decision. So surely, you think organisations would lean towards SEO right? Wrong!

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