Sat.Apr 11, 2020

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. You’ve got more constraints than ever. Examples? First, there’s a clear need to be sensitive about messaging and promotion. Second, the business is chasing after your budget with a saw. And finally, you’re expected to hit the same targets you forecasted with a bigger budget and fewer constraints.

B2B Reads: Tactile Marketing, Recession-era Startups, and ‘Zoombombing’

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Struggling to Thrive as a Large Team Working Remotely? This Exec Has the Field Guide You Need. Some helpful advice from someone who’s been doing remote team work for more than just the past few weeks.


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85 minutes of my best martech content for free, but with one small ask


Last month we canceled the MarTech conference that had been planned for this week in San Jose for, well, obvious reasons. We have now set our sights on hosting an in-person MarTech Conference in Boston in early October, when we’re all hoping things are looking better for everyone.

4 Web hosting types – Things you should know before going with a plan

Altitude Branding

For an online business, having a good web hosting service should be at the top of any priority list they have. With so many types of hosting to choose from and “players” to go with, it might get a bit confusing sometimes. . Add in the fact that they all use the same terminology like bandwidth, SSD, storage, things can get even more unclear, especially for someone who is not that tech-savvy to begin with. I want to discuss the main web hosting types in this text.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Job Interview Elevator Pitch Examples That Exemplify Confidence


It’s the inevitable phrase that comes at the beginning of nearly every job interview, regardless of industry: ‘So, tell me about yourself.’ For such a seemingly easy task — talking about who you are and what you do — it can warrant much anxiety. After all, when you only have a few breaths to pitch your services and expertise, stumbling through your speech can make you look ill-prepared and lacking self-confidence.