3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]
Sword and the Script
APRIL 11, 2020
You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. You’ve got more constraints than ever. Examples? First, there’s a clear need to be sensitive about messaging and promotion. Second, the business is chasing after your budget with a saw. And finally, you’re expected to hit the same targets you forecasted with a bigger budget and fewer constraints.