Wed.Dec 02, 2020

Why you need a Content Management System (CMS) for your company?


The world has never been so connected. The scenario today includes all kinds of devices, stable and extensive internet connections, and innovative brands trying to leverage all of the aforementioned with their websites and virtual channels. .

Top 15 E-Commerce Email Marketing Examples


source: [link] It is undeniable that email is integral to e-commerce success. For one, you can use it to nurture existing customers. You can also use email to recover abandoned carts.


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LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings.

A Guide to Campaign Monitor Pricing


With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR?

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls.

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More Trending

What Are You Forgetting in Your Marketing Plans?


If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

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How much Sales Communication is too much?


At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming.

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The Beginner’s Guide to Marketing Asset Management


Success in Digital Marketing requires strategic planning that involves the production and distribution of various contents capable of conveying the brand’s desired message.

Partner Profile: Chris Lyon, CEO, SPAN Digital


We’re pleased to present Consultants Collective Profiles, an initiative designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

What is Sales Enablement - Answered in 24 Statistics


What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets.

Building a Stellar In-House Marketing Team


There are an infinite amount of ways to build high-performing, well-oiled, growth focused in-house marketing teams. But is there a right way?

Build 98

27 Inspiring Examples of Brands With a Soul

Higher Logic

The post 27 Inspiring Examples of Brands With a Soul appeared first on Higher Logic. Take a look at these examples of brands with souls, and get equipped to brainstorm some creative ways to show off your brand’s soul, capture loyal customers, and build better customer relationships along the way.

What is Sales Enablement - Answered in 24 Statistics


What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Create a Performance Dashboard for Your Content Team [Tools]

Content Marketing Institute

Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that.

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The B2B Sales Battle: Automation vs. Personalization

BOP Design

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. At Bop Design, we lean towards personalization but that doesn’t mean what works best for us will work best for your business.

Martech 2030 Trend #3: The Great App Explosion


Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.

5 Ways Difference Makers Make a Difference During Times of Upheaval

Heinz Marketing

By Maria Geokezas , VP of Client Services. It is a simple concept. Difference Makers make a difference.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Bridging the gap: How marketing and sales can break down the technological walls between their departments


30 second summary: Sales and marketing functions can often feel like ‘frenemies’ – blaming each other when things don’t go to plan, and undervaluing the other’s contributions. Disputes between the two divisions are often centered around one key thing: unqualified leads.

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Free Sales Tools Reps Can’t Live Without


Like the elusive Yeti or the Loch Ness Monster, free sales tools might seem like the stuff of folklore. Sure, everyone claims to have a sighting—but do they really exist? As intrepid salespeople, we wanted to investigate once and for all. What we discovered might surprise you.

Curation and Personalization: How (Not) to Compete with Amazon


Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. In a manner of speaking, at least.

6 Tips for Newsjacking Your Way to More Leads

Benchmark Email

Newsjacking is a way for businesses of all sizes and types to draw attention to their content by associating it with a big or breaking news story.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

When Should Your SaaS Company Update Its Software Packages?


Excellent customer retention and increased revenue is the bedrock of most companies. Sure, creating new sales tactics and using content in the sales process can be wonderfully effective approaches.

Improving Lead Scoring for Sales Efforts

Launch Marketing

One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is a process used by marketing and sales teams that determine how likely prospects are to buy your product or service.

5 Demand Generation Marketing Trends You Need to Know in 2021


The buyer’s journey is always changing and will further evolve with added complexity and market shifts in 2021. While we don’t have a crystal ball that predicts the future, it’s.

Convert Pro vs. OptinMonster: Which Is the Right Tool for You?


Are you looking for a lead generation software, but you’re not sure which will get you the highest conversions? If you’re serious about growing your email list and driving more sales, then you’ll need a powerful lead generation software.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.