Wed.Dec 02, 2020

article thumbnail

Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies that are showing real interest and intent in investing in a particular solution to fix their challenges.

article thumbnail

Top 15 E-Commerce Email Marketing Examples

SendX

source: [link] It is undeniable that email is integral to e-commerce success. For one, you can use it to nurture existing customers. You can also use email to recover abandoned carts. The reason email is one of the most effective marketing tools is that it is as personal as you can get when reaching out to customers. The only caveat is that you are not the only business that sends emails to its customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Are You Forgetting in Your Marketing Plans?

Hive9

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

Planning 179
article thumbnail

A Guide to Campaign Monitor Pricing

SendX

With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR? ActiveCampaign has 3 plans: Basic ($9/mo), Unlimited ($29/mo), Premier ($149/mo). Prices are based on a combination of number of subscribers & the features you get.

Pricing 195
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. 96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs.

Linkedin 157

More Trending

article thumbnail

Partner Profile: Chris Lyon, CEO, SPAN Digital

Biznology

We’re pleased to present Consultants Collective Profiles, an initiative designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse, and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

article thumbnail

15-Point Checklist for Healthy Market Segmentation

Engagio

Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes. Once you settle on an audience segmentation approach, put a critical eye to it.

article thumbnail

How much Sales Communication is too much?

Biznology

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

article thumbnail

6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective?

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How to Create a Performance Dashboard for Your Content Team [Tools]

Content Marketing Institute

Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading → The post How to Create a Performance Dashboard for Your Content Team [Tools] appeared first on Content Marketing Institute.

Tools 142
article thumbnail

How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson

Search Engine Journal

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts. The post How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson appeared first on Search Engine Journal.

article thumbnail

What is Sales Enablement - Answered in 24 Statistics

Strategic-IC

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. Organisations that have a formal sales enablement charter achieve a 12% higher win rate than organisations without one.

article thumbnail

Growing Your Social Media Audience

Sprout Social

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

5 Ways Difference Makers Make a Difference During Times of Upheaval

Heinz Marketing

By Maria Geokezas , VP of Client Services. It is a simple concept. Difference Makers make a difference. In times of upheaval, such as the current health scare, social justice and political situations, the difference between teams that emerge as victors and others that seem stuck comes down to the Difference Maker. What, Exactly is a Difference Maker?

Ethics 111
article thumbnail

Best Digital Marketing Services

The Daily Egg

Finding a digital marketing service can be a sticky web of confusion if you don’t know what you’re looking for. It’s like going to the mall to shop but having no idea what you want—you’ll quickly become frustrated or waste money on something you really didn’t need. Digital marketing is no different. You can quickly […]. The post Best Digital Marketing Services appeared first on The Daily Egg.

Service 110
article thumbnail

What is Sales Enablement - Answered in 24 Statistics

Strategic-IC

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. Organisations that have a formal sales enablement charter achieve a 12% higher win rate than organisations without one.

article thumbnail

Peering Enhances Performance at 415 Million Emails per Hour

SendGrid

Learn how we used peering to improve our reliability and connection time for Black Friday weekend. The post Peering Enhances Performance at 415 Million Emails per Hour appeared first on SendGrid.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

7 SEO Tips for a New Website (With Checklist)

SEMrush

Your website is a critical cornerstone of your brand. SEO allows your site to rank higher in the results pages of search engines like Google and Bing. This makes it easier for people to find your brand online. When it comes to a brand-new website launch, SEO is a critical consideration. In this beginner-level checklist for new websites, we‘re going to break down the top SEO tips for new websites.

SEO 102
article thumbnail

Agile Marketing: How to Run a Fully Remote Quarterly Planning Session

SmartBug Media

If you’ve worked with development or product teams, you probably already know how efficient agile methods can be. Now, as the world is rushing into remote work, it’s the perfect time to harness the power of agile marketing and use it to prepare crisp, effective, and fully remote quarterly planning sessions. Not sure where to start? I’ve laid out the basics of agile marketing, along with the secrets to running a fully remote quarterly planning session to drive your marketing goals forward.

article thumbnail

8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

Hubspot

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising. In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals.

article thumbnail

Curation and Personalization: How (Not) to Compete with Amazon

Convert

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. In a manner of speaking, at least. As The Hill reported at the time, what they actually announced was that “Prime Day,” the biggest discount event on the mega-platform and which results in a massive sales surge for the company, would be moved from July to September.

Amazon 88
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How Brands Can Nurture and Develop Emotional Intelligence (and Why It Matters)

Hubspot

Emotional intelligence has long been discussed as a critical component of leadership. The ability to regulate your own emotions — as well as the emotions of others' — has proven invaluable on an individual level. Consider, for instance, the supreme importance of having a boss who doesn't cry or yell every time a meeting doesn't go her way. Alternatively, think about how important it is to have a leader who encourages positive, effective conflict resolution between teams when misalignment or misc

article thumbnail

Keywords and Content – How They’re Frequently Misused #firesidecontent

MarketMuse

The first #firesidecontent Twitter chat with Nick Eubanks and Jeff Coyle. The post Keywords and Content – How They’re Frequently Misused #firesidecontent appeared first on MarketMuse.

article thumbnail

Convert Pro vs. OptinMonster: Which Is the Right Tool for You?

Optinmonster

Are you looking for a lead generation software, but you’re not sure which will get you the highest conversions? If you’re serious about growing your email list and driving more sales, then you’ll need a powerful lead generation software. But like most online merchants, you may not be sure which of your options is the best. That’s why, today, we’re going to compare two popular choices: Convert Pro vs.

article thumbnail

The B2B Sales Battle: Automation vs. Personalization

BOP Design

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. At Bop Design, we lean towards personalization but that doesn’t mean what works best for us will work best for your business. Below are what we consider the benefits of utilizing each one. Benefits of Automation in the Sales Process.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

5 Demand Generation Marketing Trends You Need to Know in 2021

SWZD

The buyer’s journey is always changing and will further evolve with added complexity and market shifts in 2021. While we don’t have a crystal ball that predicts the future, it’s.

article thumbnail

Improving Lead Scoring for Sales Efforts

Launch Marketing

One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is a process used by marketing and sales teams that determine how likely prospects are to buy your product or service. Based on their interest and buying intentions, the prospect will be ranked according to the lead scoring model that your organization establishes.

article thumbnail

Bridging the gap: How marketing and sales can break down the technological walls between their departments

ClickZ

30 second summary: Sales and marketing functions can often feel like ‘frenemies’ – blaming each other when things don’t go to plan, and undervaluing the other’s contributions. Disputes between the two divisions are often centered around one key thing: unqualified leads. If each team is doing its own thing using incompatible tools and executing disjointed strategies, then operational gaps widen, and corporate dysfunction follows.