chiefmartech

FEBRUARY 14, 2023

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron. While there were certainly people already working at the intersection of IT and marketing, they were few and far between.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Intent 194

Intent Optimization Google SERP 194

Engagio

FEBRUARY 14, 2023

Many CFOs connect “marketing-sourced pipeline” goals to their marketing budgets. In this post, Jon Miller explains why he thinks this is the wrong approach for many companies, and shares some key benchmarks that represent the right strategy. The post The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI appeared first on Demandbase.

Marketing Budget 128

Marketing Budget ROI DemandBase Advertising Benchmark 128

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

FEBRUARY 14, 2023

Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. The post An Easy 4-Step Guide To Improving SEO With Powerful Topic Clusters appeared first on Search Engine Journal.

SEO 130

SEO SERP Content 130

Search Engine Journal

FEBRUARY 14, 2023

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

Business 123

Business Generation Ad Building SEO 123

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work.

Thought Leadership 116

Thought Leadership Paper Content Advertisements 116

Search Engine Journal

FEBRUARY 14, 2023

Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here. The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal.

Features 121

Features Advertisements Advertising Google 121

The Daily Egg

FEBRUARY 14, 2023

SpiraPlan is an agile project management system designed to help small and mid-sized businesses manage tasks, workflows, projects, and risks from one. The post SpiraPlan Review appeared first on The Daily Egg.

Design 114

Design Business 114

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain to be profound as well.

Advertising Agencies 108

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 108

Search Engine Journal

FEBRUARY 14, 2023

YouTube's latest updates make it easier for creators to interact with their audience and analyze their video performance. The post YouTube’s New Updates Help Creators Engage & Analyze Data appeared first on Search Engine Journal.

Youtube 105

Youtube Video Marketing 105

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events. Many show organizers have different needs; however, when you search for the common thread across all organizers, we found engagement to be the number one need.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

The Daily Egg

FEBRUARY 14, 2023

As a workflow management solution, Integrify is a suitable choice for medium or large organizations wanting to improve business productivity and efficiency. The post Integrify Review appeared first on The Daily Egg.

Advertising Mediums 100

Advertising Mediums Efficiency Organization Product 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

HG Data

FEBRUARY 14, 2023

HG Insights Wins Comparably’s Best Company For Culture Award HG Insights has announced recognition from workplace rating site Comparably for its company culture. HG was selected out of 60,000 companies across the U.S. and won the award for Best Company Culture. The list of Best Company Cultures, part of Comparably’s Best Places to Work series, … The post HG Voted Best For Company Culture appeared first on HG Insights.

Companies 98

Companies Best Practices 98

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. IT teams continue to face technology and process challenges as they work to streamline their digital transformations.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout. In reality, this scenario rarely happens. Why? Because the way consumers engage with brands is a bit more complex.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Matchcraft

FEBRUARY 14, 2023

Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. It is a method of data analysis that automates the analytical model building process. Machine learning is a subset of AI, which is the broader concept of machines being able to carry out tasks that would typically require human intelligence, such as understanding natural language, recognizing objects and images, and making decisions

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SendGrid

FEBRUARY 14, 2023

The following post provides additional explanation about email preview text, how to add it to your emails, and some best practice tips to ensure they are effective! The post Perfecting Your Email Preview Text appeared first on SendGrid.

Tips 96

Tips Practices Effectiveness Best Practices 96

DivvyHQ

FEBRUARY 14, 2023

As artificial intelligence (AI) becomes more prevalent in society, many businesses are wondering if they should use AI-generated content. There are certainly reasons to be weary and you may want to avoid AI-generated content altogether. Check out our latest article from guest contributor James De Roche who provides some real-world warnings for the robot-powered path that many are walking down.

Generation 92

Generation Content Trust Marketing Business 92

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone.

Examples 90

Examples Zoominfo Work Management Webinar Metrics 90

Search Engine Journal

FEBRUARY 14, 2023

Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry. The post How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast] appeared first on Search Engine Journal.

PPC 88

PPC Advertisements Advertising Google 88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heinz Marketing

FEBRUARY 14, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Going on SaaS websites lately, it feels like marketers actively get in the way of figuring things out. This is probably done with the best of intentions. Folks are trying to script a path through a difficult topic, while also making a buck. I get it. But these journeys often lose the path themselves.

Top of Funnel 85

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 85

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design tr

Email Marketing 84

Email Marketing Trends Paid Search Agency Planning 84

MarketMuse

FEBRUARY 14, 2023

Learn how to use MarketMuse and ChatGPT to create high-quality content in an easy workflow. Get insights on generating prompts and optimizing output for success.

High Quality Lead 78

High Quality Lead Optimization Generation Content 78

G2M Solutions

FEBRUARY 14, 2023

Are you looking for a way to streamline your customer data management, automate sales processes, and improve team collaboration? There are a lot of CRMs out there and it's an important decision as your CRM is the foundation, the building blocks on which you should build your relationships with your prospects and customers, it's the one source of the truth.

Hubspot 62

Hubspot CRM Marketing Management Marketing Prospects 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Liveintent

FEBRUARY 14, 2023

Understanding consumer behavior can be challenging, especially when external factors affect how consumers engage or interact with your business. The last few years are an excellent example of how global events can alter relationships between publishers, brands, and their customers — sometimes permanently. Remaining agile and evolving content strategies, even if they’ve been successful in the past, is the best way to drive success in today’s turbulent world.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Goolara

FEBRUARY 14, 2023

Another year has come and gone and another batch of email gaffes and oddities. This year saw a noticeable decline in many of the types of errors we used to see in the past. I suspect that this is due to two things: The people who are creating the emails have either done it for a while now and aren’t making the mistakes they used to, and the new creators have learned from the mistakes of the past.

Phishing 59

Phishing CAN-SPAM SMS Template 59

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. There are countless resources online offering various calculations as well. The whole thing can be something of a minefield, so how do you start building yours?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52