Sun.Nov 12, 2017

Why ‘Content Marketing’ is still failing us in B2B

TaylorMadeIn KEW

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing.

Why Sales Content Management Needs More Work

B2B Marketing Directions

There's no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies.

Trending Sources

Is Content Marketing the ‘only marketing’ in B2B?

TaylorMadeIn KEW

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing.

Content Creation Robots Are Here [Examples]

Content Marketing Institute

How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!