Sun.Nov 12, 2017

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. As time goes on, however, we’ve seen a relationship form between the two. Now businesses are seeing the benefit of using PR in SEO to get better results. How so?

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms.

Is Content Marketing the ‘only marketing’ in B2B?

TaylorMadeIn KEW

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing.

Why Sales Content Management Needs More Work

B2B Marketing Directions

There's no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Why ‘Content Marketing’ is still failing us in B2B

TaylorMadeIn KEW

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing.

Matt’s App of the Week: Mobit

Heinz Marketing

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. If you’re not yet incorporating text messaging into your integrated B2B marketing, 2018 might be the time to start. For a long time B2B marketers have shied away from text messaging.

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