Sun.Nov 12, 2017

Content Creation Robots Are Here [Examples]

Content Marketing Institute

How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms.

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. As time goes on, however, we’ve seen a relationship form between the two. Now businesses are seeing the benefit of using PR in SEO to get better results. How so?

PR 70

Why Sales Content Management Needs More Work

B2B Marketing Directions

There's no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies.

Work 60

Is Content Marketing the ‘only marketing’ in B2B?

TaylorMadeIn KEW

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.