Sun.Jan 21, 2018

New Research Tracks Progress on B2B Customer Experience

B2B Marketing Directions

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations.

Matt’s App of the Week:

Heinz Marketing

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Like many parents, my wife and I actively try to minimize screen time for our kids. But we often make an exception for I’m not sure how Beth found it, but basically it’s online interactive art lessons for your kids.