SmartBug Media
MAY 21, 2021
Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Here are our tips for strategizing a successful website design. 1. Create and Understand Your Buyer Personas.
SendX
MAY 21, 2021
There are rumours that email marketing will soon be dead and it does not lead to good returns. And many more!! I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 billion users in 2025. Woo-hoo!!
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Tony Zambito
MAY 21, 2021
Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders. Gaining buyers’ attention became that much harder during the pandemic. The pandemic wreaked havoc on the ability of people to give attention. To concentrate. To focus. Particularly in the early days of the COVID-19 pandemic. Then, there were numerous reports, TV stories, and studies pointing to a decrease in attention span.
Biznology
MAY 21, 2021
This marks the second in a series focusing on approaches, points of view and visions for what thoughtful, 21st Century leadership looks like. Curious, courageous, tireless, forward-thinking leaders are constantly asking themselves and their teams, how do we move from good to great? What are our greatest opportunities to transform our leadership perspective and competencies to have an outsized impact on our organizations?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Outgrow
MAY 21, 2021
16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. That’s why we’re back with another guide for you! . This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
MAY 21, 2021
Ooma is a leading VoIP phone service for residential and business customers. With affordable prices and a free plan, customers can set up a complete phone system with voicemail, call forwarding, call blocking, and various other features to tailor their system to their needs. Although Ooma is for home or business, we especially love it […]. The post Ooma Review appeared first on The Daily Egg.
Search Engine Journal
MAY 21, 2021
Which search engine is better at finding the information you want, fast? We compare the features of DuckDuckGo and Google. The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal.
The Daily Egg
MAY 21, 2021
Phone.com is the perfect budget-friendly VoIP solution for small businesses and entrepreneurs. All of its plans offer enterprise-grade features that can make your business sound like a Fortune 500 company—even if you’re just a one-person show. It may not have the wide-ranging capabilities of Nextiva’s more expensive plans, but Phone.com offers flexible pricing and dead-simple […].
Content Marketing Institute
MAY 21, 2021
More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading → The post Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples] appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
MAY 21, 2021
What is multi-touch attribution? Multi-touch attribution is calculating the value of each customer-brand interaction that leads to a conversion. Once you complete this calculation and determine the most profitable marketing channel, you can precisely allocate marketing funds to surge ahead of the competition. Understanding the web of touchpoints from the first impression to a conversion can be complex, but accurately collecting and consolidating this data can help you increase revenue while decr
Anyword
MAY 21, 2021
Ever heard of the “three second rule”? You have about three seconds to grab the attention of new landing page visitors before they click away. One way to keep them interested is by leading visitors to focus on a CTA that will take them to the next step, so that they go from reading about your product to engaging with it. Not All CTAs Are Created Equal….
Search Engine Journal
MAY 21, 2021
AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here's what it all means. The post Google Ditches AMP Badge In Search; Will It Matter? [Survey] appeared first on Search Engine Journal.
Matchcraft
MAY 21, 2021
With more than 2.8 billion monthly active users, it is undeniable that paid ads on Facebook are a key component of local marketing for SMBs. Using MatchCraft’s social solutions, resellers and their advertisers benefit from the reach and connectivity of Facebook and Instagram plus the features and functionality that make AdVantage Social even stronger than placing ads directly through Facebook.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
MAY 21, 2021
Learn the key differences between Google and DuckDuckGo, including the pros and cons of each search engine. The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal.
Blue Flame Thinking
MAY 21, 2021
Becoming better educated about your finances—from spending to savings to investments—is something most people would benefit from. Whether you’re a new investor or a highly sophisticated one, there are always new opportunities to learn ways of becoming more financially literate and building financial knowledge in order to achieve your goals. Our agency has worked with many financial clients on initiatives around this important and empowering topic of financial literacy services.
Search Engine Journal
MAY 21, 2021
John Mueller offers advice for fixing the situation of a site not getting properly indexed The post Google’s Mueller Offers Two Tips for Getting Indexed appeared first on Search Engine Journal.
xiQ
MAY 21, 2021
The New B2B Sales Imperative. 2020 was a very traumatic year for B2B Sales! Buyers in the B2B sector have become extremely unsure and stressed with the ongoing virtual situation. With an ever-growing number of stakeholders involved in number of buying process and an ever-expanding variety of options available to choose from, customers are increasingly confused and more paralyzed than inspired.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MAY 21, 2021
Google's Martin Splitt says the Page Experience update will begin a gradual launch in mid-June with a full rollout expected by August. The post Google Page Experience Update Launching Mid-June on Mobile First appeared first on Search Engine Journal.
Ignite
MAY 21, 2021
91% of B2B buyers are now active and involved in social media. 84% of senior executives use social media to support purchase decisions. 75% of B2B buyers are significantly influenced by social media. Do we have your attention yet?
Search Engine Journal
MAY 21, 2021
The team breaks down the search, shopping, and downright bizarre announcements from Google I/O. Plus, what Pinterest creators and brands should know about idea pins. The post Announcements from Google I/O & More Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
Moz
MAY 21, 2021
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
MAY 21, 2021
Salesforce lead-to-account matching is an important consideration in better aligning Sales with Marketing and increasing the efficiency and productivity of go-to-market (GTM) teams. Additionally, it’s an absolutely essential component in any effective account-based marketing (ABM) workflow. Lead-to-account matching is simply defined as the process that matches leads to – or filters leads from – existing accounts in your CRM.
Vidyard
MAY 21, 2021
One of the last (and most important) steps to include in any video is the call to action (CTA). This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer. If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video).
Bluetext
MAY 21, 2021
Given the speed at which news is consumed today , timing is everything. Latching onto a rapidly developing news cycle is a great way to gain visibility for your brand, establish thought leadership on a topic and build relationships with reporters. Rapid response, or newsjacking, opportunities are when brands capitalize on breaking news to provide relevant commentary on the story while drawing attention to their own content.
Convince & Convert
MAY 21, 2021
There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years. YouTube is the second-most used search engine in the world, behind Google. There is no doubt that the Internet overall and social media specifically have made the world a smaller place.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Bluetext
MAY 21, 2021
It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting arena, where players big, small, old, and new, are all looking for ways to get their messages into the market uniquely. I know what you’re thinking… so much easier said than done, right?
Zoominfo
MAY 21, 2021
Your prospects are out there right now, hunting for a solution to a problem you can solve. Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. They’re performing online searches, reading relevant content, and comparing different options that can address their pain points.
Optinmonster
MAY 21, 2021
Are you trying to make a Drip signup form in WordPress, but you’re not sure what the best method would be? Drip is one of the most popular email service providers on the market, and for good reason. It’s user-friendly, affordable, and a platform that allows small businesses to scale. The only problem? How do you grow your email list so your new leads go where they need to be?
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