Thu.Sep 10, 2020

Why E-Commerce Is All Of A Sudden Critical For B2B Revenue Generation

Square 2 Marketing

Regardless Of Pandemic Response, This Was A Trend Long Overdue. Consider this: B2B companies have needed direct sales efforts to move their products — either a direct sales force or a distributor network. The main reason for this thinking was always the end customer.

The Step-By-Step Guide to Running a Successful Email Marketing Campaign

Marketing Insider Group

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert.

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Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by.

The Top 10 Best Practices To Organically Boost Your Content on Bing


Guest post by Sheryl Jones. When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Python can automate your SEO strategy


Python is already one of the most important languages in the world of programming. However, lately, we have seen that technology is invading other areas as well.

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More Trending

The ultimate brand guide to helping consumers achieve data harmony


30-second summary: To find success in the age of data, brands must help consumers find data harmony. Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business.

How to Get Your Podcast to Appear in Google Results

Content Marketing Institute

Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages.

Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. We’re in month 8 of the pandemic and there’s one thing we know for sure: we miss having fun and being close to our loved ones! We miss the hugs, the laughs, and the shoulders to lean on. But hopefully by now, we’ve also learned to cope.

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Is Your Website Scaring Away Top Talent?

Hinge Marketing

We often imagine our most common website visitor is a potential prospect who is checking out our service offerings, reading through our thought leadership content, and exploring the profiles of our experts.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Use Sales Dialers To Close Deals Faster


Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone.

25 of the Most Creative Dental Posters to Sink Your Teeth Into


You probably found yourself at least once staring at a poster online, on the street, or even in an establishment. And you most definitely must have spotted one in a dental clinic. Which is why we’re doing to delve deeper into the world of dental posters.

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BenchmarkONE’s Latest Feature: Outlook Add-in


We’re excited to announce our latest feature: BenchmarkONE’s Outlook Add-in! Now our users can effortlessly integrate their Outlook account with BenchmarkONE for increased productivity and efficiency. .

Building Loyalty Evolves with Data, Smartphones, and Personalization


Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What is Amazon Enhanced Brand Content? How to Leverage It to Amplify Your Content Marketing


If you currently sell, or are considering selling products via Amazon, it's important for you to know the ins and outs of Amazon's Enhanced Brand Content, a.k.a. A+ Content. Check out this quick guide that can help boost both your content marketing and ecommerce sales performance.

Surveying the Landscape? Key B2B Survey Strategies


There’s nothing more powerful in the world of marketing than real-time data- knowing your total B2B audience in and out, understanding what makes them tick, and learning how to provide the most valuable assets is what every marketer strives to accomplish.

No August Activity Slump For Champion Comms

Champion Communications

Did you know that 45% of the population will keep up with their lockdown shopping habits and continue to shop online? Or that by the end of this year, the edge cloud service market will grow by at least 50%?

Get Ready for Litmus Live Week (a.k.a. the Best Week Ever)


Litmus Live Week , our virtual email conference, is just four days away—and we hope you’re excited! It’s not too late to see for yourself what all the hype is about. Up your email game, geek out, and have fun with your fellow email comrades. For free.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Content Marketing Strategy 101: Incorporating Podcasts to Diversify Your Content Marketing


Reading Time: 4 minutes Many of us hear “podcast” and immediately start thinking of industry giants such as Joe Rogan and TED Talks. These are broader productions that utilize their overwhelming brand recognition to generate millions of listens and views.

5 Time-Saving Tactics in Litmus: Webinar Recording + Q&A


Email marketing professionals like you are often stretched thin—too many requests, too many last minute edits, and so many pieces to keep track of.

Are Senior Care Referral Agencies a Good Investment?

SmartBug Media

Paid referrals—we love to hate them, but can we live without them? Paid referrals or online directories, as they’re sometimes known, are sources that showcase your location to a user on a specific platform.

Top Digital Marketing Channels for 2021

Visitor Queue

The internet has certainly revolutionized the way we do business. The print ads, billboards, and cold calling of the past had their time, but marketing today is all about reaching potential customers online.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Marketers are Doubling Down on Digital


The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. More information is available here. In 2018, a Wall Street Journal editorial declared that “Every company is now a tech company.”

What Topics Are Marketing Tech Buyers Researching in 2020?

Inbox Insight

As global IT spend continues to rise, the business landscape advances at colossal speed. New technologies like AI, automation and IoT devices are changing the way that brands connect with their customers and clients.

September features update: Grow your audience by sharing more content


Jump ahead. Link Pages. Galleries. Social media icons. Instagram feeds. Grow your audience by sharing more content. Creators are always looking for new ways to share their content to grow their audience.

Accelerate your Content Curation with RSS Feeds


Reading Time: 3 minutes Everyone always focuses on the creation of content. Then, they focus on the marketing of content. But what about the curation of content?

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.