Thu.Sep 10, 2020

Why E-Commerce Is All Of A Sudden Critical For B2B Revenue Generation

Square 2 Marketing

Regardless Of Pandemic Response, This Was A Trend Long Overdue. Consider this: B2B companies have needed direct sales efforts to move their products — either a direct sales force or a distributor network. The main reason for this thinking was always the end customer.

How To Use Sales Dialers To Close Deals Faster


Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone.

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The Step-By-Step Guide to Running a Successful Email Marketing Campaign

Marketing Insider Group

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert.

Building Loyalty Evolves with Data, Smartphones, and Personalization


Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How Python can automate your SEO strategy


Python is already one of the most important languages in the world of programming. However, lately, we have seen that technology is invading other areas as well.

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More Trending

The Top 10 Best Practices To Organically Boost Your Content on Bing


Guest post by Sheryl Jones. When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%.

How to Get Your Podcast to Appear in Google Results

Content Marketing Institute

Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages.

How to Boost the ROI of PPC Campaigns With Targeted Optins


Looking to boost the effectiveness of your PPC campaigns? You don’t want the traffic you paid for to go to waste. Using targeted optins is one of the most effective methods to boost signup rates and revenue. And yet, it’s often underused.

September features update: Grow your audience by sharing more content


Jump ahead. Link Pages. Galleries. Social media icons. Instagram feeds. Grow your audience by sharing more content. Creators are always looking for new ways to share their content to grow their audience.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. We’re in month 8 of the pandemic and there’s one thing we know for sure: we miss having fun and being close to our loved ones! We miss the hugs, the laughs, and the shoulders to lean on. But hopefully by now, we’ve also learned to cope.

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Is Your Website Scaring Away Top Talent?

Hinge Marketing

We often imagine our most common website visitor is a potential prospect who is checking out our service offerings, reading through our thought leadership content, and exploring the profiles of our experts.

The ultimate brand guide to helping consumers achieve data harmony


30-second summary: To find success in the age of data, brands must help consumers find data harmony. Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business.

Top Digital Marketing Strategies for 2021

Visitor Queue

The internet has certainly revolutionized the way we do business. The print ads, billboards, and cold calling of the past had their time, but marketing today is all about reaching potential customers online.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Content Marketing Strategy 101: Incorporating Podcasts to Diversify Your Content Marketing


Reading Time: 4 minutes Many of us hear “podcast” and immediately start thinking of industry giants such as Joe Rogan and TED Talks. These are broader productions that utilize their overwhelming brand recognition to generate millions of listens and views.

How to Create Sales Enablement Content

Benchmark Email

The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as important as its products and services.

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How Marketers are Doubling Down on Digital


The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. More information is available here. In 2018, a Wall Street Journal editorial declared that “Every company is now a tech company.”

N Powerful UX Statistics to Change How You View User Experience


Users that have a bad experience won't hesitate to go elsewhere. Stay informed with these powerful UX statistics today! The post N Powerful UX Statistics to Change How You View User Experience appeared first on Spiralytics Inc. User Experience user experience

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

An Epic Q4 at the Gates


How many times have you heard the word “unprecedented” in the last six months? I think it became a cliche sometime between Marchtober and Maypril. The thing is, cliches generally become cliches because they’re true. .

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Why Every B2B Company Needs to Build a Branded Customer Community

Higher Logic

The post Why Every B2B Company Needs to Build a Branded Customer Community appeared first on Higher Logic. Don’t miss out on the wide-ranging benefits a branded online customer community could have on your entire organization and customer experience.

Why UX matters for marketers: 8 tips to improve your UX

Sprout Social

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so.

25 of the Most Creative Dental Posters to Sink Your Teeth Into


You probably found yourself at least once staring at a poster online, on the street, or even in an establishment. And you most definitely must have spotted one in a dental clinic. Which is why we’re doing to delve deeper into the world of dental posters.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Time-Saving Tactics in Litmus: Webinar Recording + Q&A


Email marketing professionals like you are often stretched thin—too many requests, too many last minute edits, and so many pieces to keep track of.

What is Amazon Enhanced Brand Content? How to Leverage It to Amplify Your Content Marketing


If you currently sell, or are considering selling products via Amazon, it's important for you to know the ins and outs of Amazon's Enhanced Brand Content, a.k.a. A+ Content. Check out this quick guide that can help boost both your content marketing and ecommerce sales performance.

BenchmarkONE’s Latest Feature: Outlook Add-in


We’re excited to announce our latest feature: BenchmarkONE’s Outlook Add-in! Now our users can effortlessly integrate their Outlook account with BenchmarkONE for increased productivity and efficiency. .

Get Ready for Litmus Live Week (a.k.a. the Best Week Ever)


Litmus Live Week , our virtual email conference, is just four days away—and we hope you’re excited! It’s not too late to see for yourself what all the hype is about. Up your email game, geek out, and have fun with your fellow email comrades. For free.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.