Square 2 Marketing
SEPTEMBER 10, 2020
Regardless Of Pandemic Response, This Was A Trend Long Overdue. Consider this: B2B companies have needed direct sales efforts to move their products — either a direct sales force or a distributor network. The main reason for this thinking was always the end customer. They needed a personal touch and a relationship with someone who knew you and your products.
Zoominfo
SEPTEMBER 10, 2020
Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone. While dialing a list of phone numbers might not sound that complicated, it’s a lot more nuanced than just going down an alphabetized list of names. You might not think that automatic sales dialers have that much to offer you.
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Marketing Insider Group
SEPTEMBER 10, 2020
Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn.
Zoominfo
SEPTEMBER 10, 2020
Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. The other quadrants include offer expansion, company transformation, and market expansion.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Webbiquity
SEPTEMBER 10, 2020
Guest post by Sheryl Jones. When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%. And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
SEPTEMBER 10, 2020
Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone. While dialing a list of phone numbers might not sound that complicated, it’s a lot more nuanced than just going down an alphabetized list of names. You might not think that automatic sales dialers have that much to offer you.
Spiralytics
SEPTEMBER 10, 2020
Users that have a bad experience won't hesitate to go elsewhere. Stay informed with these powerful UX statistics today! The post N Powerful UX Statistics to Change How You View User Experience appeared first on Spiralytics Inc.
Hinge Marketing
SEPTEMBER 10, 2020
We often imagine our most common website visitor is a potential prospect who is checking out our service offerings, reading through our thought leadership content, and exploring the profiles of our experts. And while this is largely true, for many professional services firms there is another substantial group of users spending time on your website — potential recruits.
Content Marketing Institute
SEPTEMBER 10, 2020
Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading → The post How to Get Your Podcast to Appear in Google Results appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
The Daily Egg
SEPTEMBER 10, 2020
WordPress is the world’s most popular CMS platform. It’s the best option for anyone running a blog. Whether you have a small personal blog or you’re adding a blog to your business website, choosing the right theme will be crucial to its success. The best WordPress blogging themes are mobile-friendly, highly responsive, and easy to […]. The post Best WordPress Themes for Blogs appeared first on The Daily Egg.
Contently
SEPTEMBER 10, 2020
Kerel Cooper is not your average SVP of Marketing. To start, he comes from an ad operations and customer success background. Less than four years ago, he was leading the account management team at LiveIntent. He’s also not afraid to speak his mind. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.
Sprout Social
SEPTEMBER 10, 2020
Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions.
ClickZ
SEPTEMBER 10, 2020
30-second summary: To find success in the age of data, brands must help consumers find data harmony. Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy so that everyone can understand will counteract this.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
SEPTEMBER 10, 2020
Marketing content should be educational, informative or entertaining. But, what if we explore deeper? Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind?
Televerde
SEPTEMBER 10, 2020
The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. More information is available here. In 2018, a Wall Street Journal editorial declared that “Every company is now a tech company.” Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative.
DrumUp
SEPTEMBER 10, 2020
Reading Time: 4 minutes Many of us hear “podcast” and immediately start thinking of industry giants such as Joe Rogan and TED Talks. These are broader productions that utilize their overwhelming brand recognition to generate millions of listens and views. What if we told you that podcasts don’t have.
Benchmark Email
SEPTEMBER 10, 2020
The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as important as its products and services. And with 67 percent of customers willing to pay more for a better experience, it’s crucial your sales team rolls… The post How to Create Sales Enablement Content appeared first on Benchmarkemail.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
SEPTEMBER 10, 2020
By Lauren Dichter , Marketing Consultant at Heinz Marketing. We’re in month 8 of the pandemic and there’s one thing we know for sure: we miss having fun and being close to our loved ones! We miss the hugs, the laughs, and the shoulders to lean on. But hopefully by now, we’ve also learned to cope. My way of getting through this is playing games, either with my fiancé in our apartment, or virtually with our friends and family.
Bannersnack
SEPTEMBER 10, 2020
You probably found yourself at least once staring at a poster online, on the street, or even in an establishment. And you most definitely must have spotted one in a dental clinic. Which is why we’re doing to delve deeper into the world of dental posters. Nowadays, when the world of advertising is bubbling with […].
Anyword
SEPTEMBER 10, 2020
How many times have you heard the word “unprecedented” in the last six months? I think it became a cliche sometime between Marchtober and Maypril. The thing is, cliches generally become cliches because they’re true. . Ok, here’s where I tie the above back into marketing: Q2 marketing dollars were nonexistent. Q3 marketing dollars recovered. Q4 is barrelling down on us – and it will, as most things these days, be unprecedented.
Visitor Queue
SEPTEMBER 10, 2020
The internet has certainly revolutionized the way we do business. The print ads, billboards, and cold calling of the past had their time, but marketing today is all about reaching potential customers online. In fact, 2020 reports provide a wealth of data that show how businesses are using online marketing channels like Search Engine Optimization […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Circle Studio
SEPTEMBER 10, 2020
Just as it’s important to visit the doctor for routine checkups, the health of your website needs regular assessments as well. A website audit can help you answer important questions such as “How is my website performing?” and “How can I improve it?”. Conducting an audit of your website is a great way to maintain its health and make sure it’s still doing what it’s supposed to do: communicating who you are as a firm, raising brand awareness, sharing helpful and engaging content, and generating an
Hubspot
SEPTEMBER 10, 2020
When it comes to Facebook ads, you might feel like you've won the lottery if your ads perform well. However, you couldn't be further from the truth. In fact, I've spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing. Spending close to a million on ecommerce, real estate, festivals, mobile apps, and much more, I can say that I've learned a thing or two about running successful Facebook ads. 1.
Stevens & Tate
SEPTEMBER 10, 2020
Quality healthcare has always been important, but it’s even more important during the pandemic. More people are searching for health-related information than ever before. As such, it’s critical that your healthcare business is in a position to be found. To achieve this, you need to implement a strong, long-term inbound marketing strategy.
Hubspot
SEPTEMBER 10, 2020
As you're probably well-familiar at this point, 2020 has brought with it plenty of disruption and change. Consider, for instance, the fact that I'm writing this post from my living room, which has slowly morphed into my full-time office (as well as a workout studio, movie theatre, and popular after-work happy hour spot). Along with a personal change in routine, the pandemic has severely altered how companies conduct nearly every aspect of business.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Inbox Insight
SEPTEMBER 10, 2020
As global IT spend continues to rise, the business landscape advances at colossal speed. New technologies like AI, automation and IoT devices are changing the way that brands connect with their customers and clients. And this means that marketing departments are searching for new solutions to help them stand out. They are buying more MarTech products than ever before, and they are constantly on the lookout for the next big thing.
Hubspot
SEPTEMBER 10, 2020
As 2019 came to a close, entrepreneurs and small business owners held a strong sense of optimism. In fact, 82% of small business owners surveyed in the Bank of America Small Business Owner Snapshot expected to end 2019 bringing in more revenue than the year before. When picturing the year ahead, 69% of respondents said they expected to expand their businesses, and 59% expected increased revenue for 2020.
Mereo
SEPTEMBER 10, 2020
In late 2019, the International Air Transport Association (IATA) published the “Economic Performance of the Airline Industry” report. It predicted a 4.1% growth in global air traffic demand in 2020. Then the global pandemic undermined this forecast as borders closed, social distancing ensued, and sales executives slashed travel budgets for their teams through the rest of this year and into next.
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