Thu.Oct 20, 2022

article thumbnail

How to Streamline Your Marketing Workflow

DivvyHQ

Since "there are never enough hours in the day", and you, of course, want to "work smarter, not harder". Why on earth would you and your team not want to sit down and create efficient workflows for all the things you create each day? Well, sometimes "that's easier said than done". Fooey. Let's get it done. Today's article will help.

Planning 108
article thumbnail

The Top 19 Tools For Managing Social Media Accounts via @sejournal, @ashleymadhatter

Search Engine Journal

How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Autoresponders: Meet the Lazy Marketer’s Best Friend

CopyBlogger

Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than. Continue Reading. The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger.

article thumbnail

LinkedIn Adds Automatic Captions To Videos via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos appeared first on Search Engine Journal.

Linkedin 133
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Why (and How To) Write a Strategy for Your Cause-Related Marketing

Content Marketing Institute

Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it.

More Trending

article thumbnail

What Are Website Design Systems & Why Do They Matter?

BOP Design

Good question! Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. A robust and well thought out website design system is a set of standards designers and developers use to create a visually coherent and well performing website.

article thumbnail

5 Easy Steps to Buy a Shopify Store

The Daily Egg

If you’ve always wanted to run an ecommerce business but don’t feel like starting from scratch, consider buying an established one. It’s. The post 5 Easy Steps to Buy a Shopify Store appeared first on The Daily Egg.

Buy 120
article thumbnail

Why and How to Conduct a Competitive Content Analysis

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. For years, B2B organizations have focused on developing content to support their demand generation efforts. But more recently, buyers have changed the way they consume information and interact with businesses. Today, buyers no longer wait for organizations to reach out to them to make decisions.

Analysis 120
article thumbnail

Google Workspace vs. Office 365

The Daily Egg

Google Workspace and Office 365 (now a part of Microsoft 365) are productivity suites that offer a variety of tools for businesses. The post Google Workspace vs. Office 365 appeared first on The Daily Egg.

Google 117
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Webinar: 5 ways to improve content strategy in 2023

Martech

Digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most successful content and creative teams currently executing production and managing workflows?

article thumbnail

Should You Target Zero-Volume Keywords? It Depends

Ahrefs

Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend?

Keywords 100
article thumbnail

7 Corporate Hierarchy Data Points for Hyper-targeted Sales & Marketing Campaigns

HG Data

Corporate hierarchy data: the central spoke in an organization’s wheel to leverage account intelligence and channel insights into crucial market decisions. Despite its mainstream presence, definitions of corporate hierarchy vary. From a business standpoint, hierarchy outlines how an organizational structure is spread across geographical boundaries, with various interconnected entities.

article thumbnail

Inflation Isn’t Going Away, but You Can Still Keep Your Wireless and Telecom Customers Happy

Salesforce Marketing Cloud

With all the wireless and telecom options out there, communications service providers know that staying competitive means giving customers a reason to stay loyal. Throw inflationary price hikes into the mix, and that makes customer retention even more critical. Yes, inflation is still having an impact on the communications industry, and those price increases could cost customers.

Pricing 98
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Google Shopping Searches On Desktop Get More Visual via @sejournal, @MattGSouthern

Search Engine Journal

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared first on Search Engine Journal.

Google 97
article thumbnail

100+ questions you must ask when developing a website

Martech

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent on-page optimization and strong linking will always suffer under a poorly coded site architecture and/or design.

article thumbnail

What Is Organic Search? via @sejournal, @zackkadish

Search Engine Journal

Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business. The post What Is Organic Search? appeared first on Search Engine Journal.

article thumbnail

The evolution of the marketing technologist: How martech roles have changed during the last 7 years

Martech

Seven years ago, marketing technologist roles were, arguably, in their infancy. At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Google Lets You Disable Targeted Ads & Keep Personalized Searches via @sejournal, @MattGSouthern

Search Engine Journal

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. The post Google Lets You Disable Targeted Ads & Keep Personalized Searches appeared first on Search Engine Journal.

Ads 92
article thumbnail

Just Announced! Ataccama ONE Version 14: Learn What’s Coming

Ataccama

Ataccama ONE version 14 is coming soon! Learn about the improvements we're bringing with this major update.

98
article thumbnail

Google Ads Rolls Out 5 New Video Ad Templates via @sejournal, @MattGSouthern

Search Engine Journal

To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out 5 New Video Ad Templates appeared first on Search Engine Journal.

article thumbnail

The Web apps Issue

Ontraport

Online Content. Use the following resources to put your ideas from this issue of Modern Ontrapreneur into action. Build your own web apps with Dynamic CMS. Feeling inspired after reading “What is a web app?” on page 18? Watch our Ontraport University course for step-by-step instructions on creating apps of your own. Learn more ?. Implement the 3 building blocks of a web app.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

How To Optimize Your Statistics Pages To Earn Links via @sejournal, @mmahoney587

Search Engine Journal

From utilizing long tail keywords to sending customer surveys, here's how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics Pages To Earn Links appeared first on Search Engine Journal.

article thumbnail

New Website Launch: Momentum Labs

BOP Design

Bop Design has launched the new website for graduate biotech hub @Momentum Labs! Thank you Kyla Frye, MBA for the opportunity. Please visit [link]. The post New Website Launch: Momentum Labs appeared first on Bop Design.

article thumbnail

Top Women in Sales Reveal Their Secrets to Navigating a Downturn

Engagio

We gathered our learnings from interviews with 100 powerful women in sales and put together an eBook to help you navigate an economic downturn. The post Top Women in Sales Reveal Their Secrets to Navigating a Downturn appeared first on Demandbase.

article thumbnail

The Web apps Issue

Ontraport

Online Content. Use the following resources to put your ideas from this issue of Modern Ontrapreneur into action. Build your own web apps with Dynamic CMS. Feeling inspired after reading “What is a web app?” on page 18? Watch our Ontraport University course for step-by-step instructions on creating apps of your own. Learn more ?. Implement the 3 building blocks of a web app.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

How Instagram is Changing and What it Means for Your Small Business

BenchmarkONE

Instagram has been growing rapidly over the past year, and now it seems every business wants to jump on board. With more than 130 million users engaging with shopping posts on Instagram every month, the platform is a great social media marketing tool for small business owners. And with an array of eCommerce-friendly features that make promoting your products easy and convenient, it’s an excellent place to set up shop.

article thumbnail

The Web apps Issue

Ontraport

Online Content. Use the following resources to put your ideas from this issue of Modern Ontrapreneur into action. Build your own web apps with Dynamic CMS. Feeling inspired after reading “What is a web app?” on page 18? Watch our Ontraport University course for step-by-step instructions on creating apps of your own. Learn more ?. Implement the 3 building blocks of a web app.

article thumbnail

Hard Times? Double Down! Top Women in Sales Reveal Their Secrets to Navigating a Downturn

Engagio

The post Hard Times? Double Down! Top Women in Sales Reveal Their Secrets to Navigating a Downturn appeared first on Demandbase.