Fri.Jun 12, 2020

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God we made the move because my gut is very moody. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. As a smart marketer, you should be taking drawing insights out of that data and taking actions.

Activation: The Missing Component of SaaS Search Marketing

Directive Agency

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads and generate sales. Incorporate lead activation and search marketing to close the gap in your growth marketing strategy.

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Why you Should be Running Account-Based Marketing Campaigns on LinkedIn

Valasys

Account-Based Marketing is a marketing strategy that concentrates on allocating marketing resources to engage a specific set of target accounts, those that often constitute the high-value customers. ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Sophisticated Marketer’s Guide: the story behind LinkedIn Marketing Hub

RockContent

What if you were presented with a sure way to succeed in your marketing efforts on LinkedIn? The Sophisticated Marketer’s Guide to LinkedIn has been, for more than 5 consecutive years, the definitive guide to build a brand using the LinkedIn platform. Created by LinkedIn, The Sophisticated Marketer’s Guide is a white paper that will give you all the help you need to create killer content this social media.

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What happens before your team hits send matters. Here’s why.

Litmus

Creating perfect emails and getting them delivered error-free takes a lot of work. Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning. Copywriting. Graphics + design. Coding and development. Data logic and setting up in an ESP. Reviews and approvals. Testing and troubleshooting.

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How to Improve Your Brand’s Page Experience for the Newest Google Algorithm Update

Content Standard

If it seems like there’s always a new Google algorithm update to worry about, you’re not imagining things. On May 4, Google released a core update that shook up the SERPs to a 9.4 out of 10 on SEMrush’s volatility sensor in just two days. Then, only a few weeks later, Google announced yet another update in the works regarding page experience.

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Content Marketing Roadmap: The Compass for Your Content Marketing Journey

DivvyHQ

Do you get lost easily? Considering the complexities of content marketing, it's easy for anyone to get lost in the myriad of strategic exercises and manual minutiae of content planning and day-to-day content production. If only you had a roadmap to guide your way.

How to Get Media Coverage and Good PR for Your Startup

Altitude Branding

When you are first starting out, one of the biggest issues that you may have is getting media attention. It is difficult to build credibility, awareness, and exposure if you aren’t able to gain media coverage. . It is important to find the right methods of getting media exposure because some may not work when you are first starting out. So, you may need to be a bit creative when thinking about how to get press.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Get Started with ABM in HubSpot

SmartBug Media

As companies continue to leverage digital strategies to drive new leads and customers, account-based marketing (ABM) has quickly become a hot topic for marketers. The reason for this is that ABM allows businesses to take a more targeted approach to selling to companies and prospects. Think of it like fishing with a spear rather than with a net.

2020 Summer Bucket of Fun : ArtKeti!

Arketi

The post 2020 Summer Bucket of Fun : ArtKeti! appeared first on B2B Marketing News. Arketi Life

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The Power of a Pause: More Effective Than Words? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading → The post The Power of a Pause: More Effective Than Words? The Weekly Wrap] appeared first on Content Marketing Institute. Company News

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B2B Lead Generation Strategies for SaaS That Work in 2020

Unbound B2B

Introduction. According to HubSpot, the top priority for marketers in 2020 is generating leads. SaaS businesses are no exception; they’re interested in getting as many leads as possible. But how exactly can they do that? We at Kraftblick believe that a more strategic approach to lead generation can help achieve better results. And that opinion is confirmed in practice.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Revamping your Display Advertising Strategy this Summer (Part 2: Campaigns)

Triblio

Part one of this blog series gave an overview of what to look for in an account-based advertising vendor. We went over the basic targeting, reporting, and campaign execution features that should be available to you. You can read the full post here. In part two, we’re going to be tackling how to set your ad campaigns up for success. First, Establish Account-based Objectives. Most marketers know that advertising can drive awareness, but that’s not the only use case.

3 Ways We Are Making Heinz Marketing Customer Experience Real #HMCX

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Here at Heinz Marketing we are really proud of the experience we offer our clients through each and every engagement. A large chunk of our business is from returning clients and we think that’s the best proof of a positive customer experience. To be honest, our customer experience has developed quite organically. It is rooted in our company values and is evident in every person we hire (otherwise they wouldn’t be here!).

5 Best Voice Over IP (VOIP) Providers

Visitor Queue

With today’s business climate slowly moving towards working from home and in less traditional office spaces where an office phone would work, it is becoming more difficult to set up your phone system. This is ever more present at this exact moment due to the COVID-19 outbreak forcing the majority of the workforce to move […]. The post 5 Best Voice Over IP (VOIP) Providers appeared first on Blog Visitor Queue. Comparison Software Adoption

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What is Localized Content [+When to Use It]

Hubspot

For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers' preferences and culture, marketers can miss out on significant opportunities. So, how can marketers make sure their content is prepared for when new markets open?

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

What You Should Know About Harvesting Wild Ginseng

Altitude Branding

Look around, and you’ll see how many people are rooting for herbs and other natural products to grow their immunity stronger. Especially during such times when a strong immune system is important for survival, people are looking for all the ways they can fix their health and protect themselves from deadly diseases and viruses. One of the most searched and used herbs right now is Ginseng.

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

ClickZ

30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation. Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers. More details on why marketers can’t afford to miss this golden opportunity.

How to Create a Custom Klaviyo Popup to Get More Email Subscribers

Optinmonster

Do you want to quickly grow your email list, but you’re not sure how to get started? By creating a custom Klaviyo popup campaign with OptinMonster, you can get more email subscribers in no time. Plus, you can have your new leads sent automatically to your Klaviyo account. And the best part is that the entire set up, including campaign design, can be done in a matter of minutes! Sound too good to be true?

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A Step-by-Step Guide for Resharing Content on Instagram

ClearVoice

There are multiple ways you can reshare a post on Instagram. Here’s a step-by-step process on how to reshare a post on Instagram via a Repost sharing app: 1. Find the picture you’d like to repost. Make sure to ask permission prior to sharing the photo. Tap on the three dots ‘…’ icon next to the image in the upper right-hand corner. Tap ‘Copy Share URL.’ ’ 5. Open the Repost sharing app on your phone.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Blog: Sales & Marketing Strategies for Getting Back to Business

Conversica

The first half of 2020 has required substantial adjustment from most people both professionally and personally. Our routines were uprooted and our social interactions greatly modified by COVID-19. Marketing and Sales leaders have adjusted too, shifting their operations and business tactics to meet present challenges.

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Business Insider: 3 Actions That Black Employees Need From Leadership Right Now

Televerde

Our Head of Global Marketing, Deanna Ransom, draws on her years of experience as a black, female leader and gives her top three pieces of advice to business leaders who are committed to change and advancing racial equity in this timely Business Insider piece. Read the article. >>> >>> The post Business Insider: 3 Actions That Black Employees Need From Leadership Right Now appeared first on Televerde.

Complicated languages ??for teaching

AccuData

The most complicated languages ??in in the world. Learning new languages ??opens opens up a massive number of added opportunities and prospects. Some languages ??are are simpler to understand, on the other have to work tough. And there are these who can master only a very single-minded, patient and diligent folks. Listed here are 25 languages ??which which might be willing to challenge you and test your nerves on the strength!

Media Impact Report #13 | COVID-19 Pandemic Advertising Ecosystem Impact

Rain The Growth Agency

To download Media Impact Report #13, Click Here. In this edition, we report on linear TV viewership arriving back at pre-pandemic levels, the return of entertainment productions and sports leagues with new safety protocols in place, and how brands have benefitted historically by using consistent and relevant messaging during an economic downturn. To view and download the previous report, Media Impact Report #12 , Click Here.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.