SendX
JUNE 12, 2020
Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God we made the move because my gut is very moody. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing.
Directive Agency
JUNE 12, 2020
Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads and generate sales.
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Valasys
JUNE 12, 2020
Account-Based Marketing is a marketing strategy that concentrates on allocating marketing resources to engage a specific set of target accounts, those that often constitute the high-value customers. ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn.
SEMrush
JUNE 12, 2020
If you are looking for an SEO checklist that will help you to increase your site‘s organic traffic and rank on Google, you have just found it. We have put together the ultimate checklist that you need to follow to drive SEO success in 2021, covering 41 best practice points and tasks that you need to know about.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
JUNE 12, 2020
This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading → The post The Power of a Pause: More Effective Than Words? [The Weekly Wrap] appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JUNE 12, 2020
For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers' preferences and culture, marketers can miss out on significant opportunities. So, how can marketers make sure their content is prepared for when new markets open?
ClickZ
JUNE 12, 2020
30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation. Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers.
SmartBug Media
JUNE 12, 2020
As companies continue to leverage digital strategies to drive new leads and customers, account-based marketing (ABM) has quickly become a hot topic for marketers. The reason for this is that ABM allows businesses to take a more targeted approach to selling to companies and prospects. Think of it like fishing with a spear rather than with a net. While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, ac
Heinz Marketing
JUNE 12, 2020
By Maria Geokezas , VP of Client Services at Heinz Marketing. Here at Heinz Marketing we are really proud of the experience we offer our clients through each and every engagement. A large chunk of our business is from returning clients and we think that’s the best proof of a positive customer experience. To be honest, our customer experience has developed quite organically.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DemandBase
JUNE 12, 2020
Recently, the news and our streets have been lit with the injustice inflicted on George Floyd’s life, which was cut short by a police officer’s knee to his neck. But this recent killing echos the terrible injustices that have transpired in this country since its inception. Let’s think on Trevon Martin, Breonna Taylor, Ahmaud Marquez Arbery, Amodou Diallo, Walter Scott, Sean Bell, Ramarley Graham, Eric Garner, Freddie Gray, and the countless other Black people who did and did not make it on the m
Optinmonster
JUNE 12, 2020
Do you want to quickly grow your email list, but you’re not sure how to get started? By creating a custom Klaviyo popup campaign with OptinMonster, you can get more email subscribers in no time. Plus, you can have your new leads sent automatically to your Klaviyo account. And the best part is that the entire set up, including campaign design, can be done in a matter of minutes!
Content Standard
JUNE 12, 2020
If it seems like there’s always a new Google algorithm update to worry about, you’re not imagining things. On May 4, Google released a core update that shook up the SERPs to a 9.4 out of 10 on SEMrush’s volatility sensor in just two days. Then, only a few weeks later, Google announced yet another update in the works regarding page experience.
Litmus
JUNE 12, 2020
Creating perfect emails and getting them delivered error-free takes a lot of work. Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning. Copywriting. Graphics + design.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
JUNE 12, 2020
Do you get lost easily? Considering the complexities of content marketing, it's easy for anyone to get lost in the myriad of strategic exercises and manual minutiae of content planning and day-to-day content production. If only you had a roadmap to guide your way.
Visitor Queue
JUNE 12, 2020
With today’s business climate slowly moving towards working from home and in less traditional office spaces where an office phone would work, it is becoming more difficult to set up your phone system. This is ever more present at this exact moment due to the COVID-19 outbreak forcing the majority of the workforce to move […]. The post 5 Best Voice Over IP (VOIP) Providers appeared first on Blog Visitor Queue.
accelerate agency
JUNE 12, 2020
How sites present information to Google is critical to their SERP rankings. That’s especially true of e-commerce sites, like those in the SaaS field. Structured data is an important way to offer Google clues as to the meaning of your pages. It can also open up exciting opportunities for search result features and enhancements. If you have an SaaS business, you need to be using structured data properly.
Televerde
JUNE 12, 2020
Our Head of Global Marketing, Deanna Ransom, draws on her years of experience as a black, female leader and gives her top three pieces of advice to business leaders who are committed to change and advancing racial equity in this timely Business Insider piece. Read the article. >>> The post Business Insider: 3 Actions That Black Employees Need From Leadership Right Now appeared first on Televerde.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rain: The Growth Agency
JUNE 12, 2020
To download Media Impact Report #13, Click Here. In this edition, we report on linear TV viewership arriving back at pre-pandemic levels, the return of entertainment productions and sports leagues with new safety protocols in place, and how brands have benefitted historically by using consistent and relevant messaging during an economic downturn. To view and download the previous report, Media Impact Report #12 , Click Here.
Conversica
JUNE 12, 2020
The first half of 2020 has required substantial adjustment from most people both professionally and personally. Our routines were uprooted and our social interactions greatly modified by COVID-19. Marketing and Sales leaders have adjusted too, shifting their operations and business tactics to meet present challenges. But while we, as individuals, can improve our chances of health and stability by sitting at home and streaming movies, business leaders need to take drastic action to keep their org
Lake One
JUNE 12, 2020
Learn how to make the switch to digital marketing. This checklist includes resources and insights to make sure your digital marketing program is all-encompassing, from social media to SEO. Grab your Checklist here. The post Digital Kickstart Checklist appeared first on Lake One ®.
Conversica
JUNE 12, 2020
The first half of 2020 has required substantial adjustment from most people both professionally and personally. Our routines were uprooted and our social interactions greatly modified by COVID-19. Marketing and Sales leaders have adjusted too, shifting their operations and business tactics to meet present challenges. But while we, as individuals, can improve our chances of health and stability by sitting at home and streaming movies, business leaders need to take drastic action to keep their org
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Leadspace
JUNE 12, 2020
Operating a company through a pandemic has tried and tested many business owners across the nation (and world). . Many are adjusting rapidly to the changes, and others are barely holding on, if at all. Now that we’re months into the pandemic, B2B marketing teams are questioning what it’ll be like after the dust settles. . If we look closely at what’s happening, you’ll find customers demanding the same thing they always have—just a bit more of it, namely, personalized exp
AccuData
JUNE 12, 2020
The most complicated languages ??in the world. Learning new languages ??opens up a massive number of added opportunities and prospects. Some languages ??are simpler to understand, on the other have to work tough. And there are these who can master only a very single-minded, patient and diligent folks. Listed here are 25 languages ??which might be willing to challenge you and test your nerves on the strength!
Content4Demand
JUNE 12, 2020
Each year Demand Gen Report’s Content Preferences Study has at least one statistic that makes me say, “Huh.” This year, it was this one: 36% of surveyed B2B buyers share vendor content with peers on Slack or Teams. If these “social business” apps weren’t already ubiquitous before the pandemic, they are now. Part project-management tool and part digital water cooler, Slack and Teams often are the first apps opened at the start of the day and the last closed at the end.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Vidyard
JUNE 12, 2020
When Instagram entered the scene in 2010, it gave us a common aesthetic language. Suddenly, we were all citizen photographers and videographers, documenting every aspect of our lives from our coffee to our camping trips. Today, with a global community of 1 billion users , Instagram is one of the world’s most dominant social platforms for video.
Vidyard
JUNE 12, 2020
When Instagram entered the scene in 2010, it gave us a common aesthetic language. Suddenly, we were all citizen photographers and videographers, documenting every aspect of our lives from our coffee to our camping trips. Today, with a global community of 1 billion users , Instagram is one of the world’s most dominant social platforms for video.
Vidyard
JUNE 12, 2020
When Instagram entered the scene in 2010, it gave us a common aesthetic language. Suddenly, we were all citizen photographers and videographers, documenting every aspect of our lives from our coffee to our camping trips. Today, with a global community of 1 billion users , Instagram is one of the world’s most dominant social platforms for video.
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