Sun.Nov 21, 2021

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening.

Is Using Google Analytics A Search Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Will using Google Analytics on your website help it rank higher in Google Search results? See what the experts say. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.

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5 Revenue-Boosting SMS Marketing Strategies For Shopify Businesses

Vision6

SMS marketing is one of the most direct and effective ways to reach your customers. In fact, SMS marketing holds the record for an average open rate of 98%. Despite this, there are many eCommerce businesses that haven’t yet tapped into SMS marketing as part of their strategy.

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Are.edu Links A Google Search Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Some believe that.edu links are more valuable than other links for SEO. Are they right? The post Are.edu Links A Google Search Ranking Factor? appeared first on Search Engine Journal.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Robotics and Automation: Are Marketers at Risk of Losing Their Jobs?

Spiralytics

Marketers losing their jobs to automation has been a growing concern in the industry. Learn the truth about these technologies and more. The post Robotics and Automation: Are Marketers at Risk of Losing Their Jobs? appeared first on Spiralytics Inc. Marketing Automation marketing team

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Empathetic Marketing Will Be Vital in 2022. But It's Not Easy

B2B Marketing Directions

Empathy has become a hot topic in marketing circles over the past couple of years. The increased interest has been largely driven by the COVID-19 pandemic, which disrupted the personal and professional lives of millions and wreaked havoc on the operations of businesses almost everywhere.

Build vs Buy in a Nutshell

Customer Experience Matrix

build vs buy cdp customer data martech microservices platforms

Buy 40