Contently

JUNE 26, 2018

When Instagram debuted the “stories” feature in late 2016, I was skeptical. I had an on-again/off-again relationship with Snapchat, which already had a very similar feature that Instagram was copying. I downloaded Snapchat when all of my new college friends were snapping each other in the fall of my freshman year, deleted it when that became boring, re-downloaded when publishers started making their own Snapchat channels, deleted it again when my phone’s storage was running out

Brand Identity 144

Brand Identity Branding B2B Bandwidth 144

BOP Design

JUNE 26, 2018

Content marketing is a wonderful way to build credibility, establish thought leadership, educate prospects and clients, and attract new website visitors. However, to be effective, B2B content absolutely must provide value for the reader or viewer. If it doesn’t provide value, they won’t view or read the piece and they definitely won’t be back to consume any other content.

B2B Thought Leadership 48

B2B Thought Leadership B2B Content Thought Leadership 48

Marketing Insider Group

JUNE 26, 2018

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.Neglecting it is way more risky than investing in it.What […].

Content Marketing 279

Content Marketing Content Loyalty Trust Marketing 279

Webbiquity

JUNE 26, 2018

Guest post by Jessica Kane. Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Image credit: Joe Flood on Flickr.

Trade Show 211

Trade Show Social Media Display Vendors 211

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JUNE 26, 2018

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. Which of course means huge reach and immense possibilities for increasing awareness of […].

Youtube 236

Youtube Promotion Business Social Networks 236

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come. Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and inf

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. But, there’s a reason for all this talk. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates. Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it!

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Ontraport

JUNE 26, 2018

Here’s how looking at the wrong data can throw off your marketing results. The post Are You Making Any of These 5 Common Marketing Data Mistakes? appeared first on The ONTRAPORT Blog.

Marketing 96

Marketing 96

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

JUNE 26, 2018

Whether you’re working with a creative agency or an in-house web designer, we want to take you behind-the-scenes to reveal the steps we’ve taken to ensure a successful website redesign, from planning to execution.

Planning 90

Planning Marketing Websites Effectiveness Advertising Agencies 90

JotForm

JUNE 26, 2018

Am I about to get fired? You try and push the thought to the back of your mind as you walk into your bosses office, close the door and sit down. She is smiling but you can tell something is slightly off. As the two of you make small talk, the anticipation of what she’s about to say causes you to s.

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Schubert B2B

JUNE 26, 2018

I think it’s mind boggling at this time and age of WordPress, that there are STILL websites out there that look like they’re stuck in the dark ages — the 90s. I’m not going to show you any examples of such websites because my intent is not to demean them, but to encourage YOU to really take a look at your own website and answer these 6 questions.

Marketing Websites 80

Marketing Websites B2B Paid Search Agency Lead Scoring 80

Vidyard

JUNE 26, 2018

Vidyard launches new video player, brings seamless video messaging to more 3rd party apps to help businesses meet growing demand for video-based content and communication KITCHENER, Ontario – June 26, 2018 – Vidyard , the leading video platform for business, today unveiled its latest product enhancements to help businesses generate better leads and drive greater audience engagement by embracing a ‘video-first’ mentality.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

JotForm

JUNE 26, 2018

You may know that JotForm offers 100+ integrations so you can connect your online forms and data with your favorite apps and online tools. But why should you use integrations? Connecting JotForm to other apps allows you to automate manual tasks so you can say good riddance to all that tedious data e.

Automation 72

Automation Tools Product 72

SEMrush

JUNE 26, 2018

Find out what TF-IDF is and how to use it. Understanding how Google identifies quality content is crucial to staying competitive.

Optimization 87

Optimization Google Content SEO 87

EveryoneSocial

JUNE 26, 2018

When it comes to the term “branding” we probably all generally think more about the marketing side. Things like company logo, brand messaging, and how a company might be perceived by consumers. While this tends to be the main focus of branding, we often neglect or do not discuss the value of employer branding. The way companies recruit candidates for jobs and retain employees has changed.

Brand Identity 73

Brand Identity Branding Marketing & Strategy Acquisitions 73

Vidyard

JUNE 26, 2018

Vidyard launches new video player , brings seamless video messaging to more 3rd party apps to help businesses meet growing demand for video-based content and communication KITCHENER, Ontario – June 26, 2018 – Vidyard , the leading video platform for business, today unveiled its latest product enhancements to help businesses generate better leads and drive greater audience engagement by embracing a ‘video-first’ mentality.

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 26, 2018

Bosses don’t know everything. Even the most empathetic leaders need feedback to understand the specific challenges their employees face. Unfortunately, plenty of workers — especially those new to the workforce — don’t feel safe being vocal. When they have ideas to contribute, they hesitate to share them; after all, they don’t want to risk potential repercussions.

Peer-to-peer 69

Peer-to-peer Guidelines Domain Studies 69

Navigate the Channel

JUNE 26, 2018

In the olden days, when a customer was impressed with your product or service, they would tell others about it hence driving more customers to your shop. It was called word-of-mouth marketing. Before the internet, this is how businesses became popular. Today, in the internet age, the exchange is still viable; the only difference is the vehicle carrying the message.

Ad Building 56

Ad Building Word of Mouth Marketing Management Deliverability 56

Smarte

JUNE 26, 2018

Having a high-ROI email campaign is an integral part of any marketing plan and to achieve that, you have got to reach to the right target audience. As per research, “25% of the email id’s entered into web forms contains some kind of errors, slashing your prospect universe by a significant portion. New business opportunities get affected due to bounced email addresses which prevents the sales teams from making connection with probable prospects.

Deliverability 58

Deliverability Email Campaigns Class Validation 58

Televerde

JUNE 26, 2018

What’s in a name? Well, for most salespeople, the title in front of their name matters little. What matters to them is how they can help you. Yep, you heard that right. Contrary to stereotypes perpetuated by at least one bad salesperson experience, salespeople are in the business of helping people find solutions to everyday challenges, both simple and complex.

Top of Funnel 53

Top of Funnel Marketing Qualified Leads Lead Ranking Sales Qualified Leads 53

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Strategic-IC

JUNE 26, 2018

Running an Account-Based Marketing (ABM) pilot ahead of a larger campaign can be an effective way to trial, optimise and benchmark activities. So what should a successful ABM pilot campaign consider? Why ABM, Why Now? Why Run A Pilot? Account-based marketing is a strategic approach that combines insight-driven marketing with sales to increase awareness, develop relationships and drive growth with specific high-value, high-propensity accounts.

Account Based Marketing 48

Account Based Marketing ABM Marketing Automation Services Effectiveness 48

E-Spirit

JUNE 26, 2018

In the fiercely competitive world of online retail, your e-commerce site can make you or break you. It’s never been more important to get it right than at this moment -- your ability to compete is at stake.

Multi-Channel 40

Multi-Channel Advertising Channels ROI 40

Smarte

JUNE 26, 2018

Often data everywhere but not the right one to choose is the plight of many companies. We have seen many companies hitting the stalemate even after having many contacts residing in their database. The making of any targeted and focused campaign starts from accurate and updated contact data. Without having good data to campaign around, it’s quite impossible to turn your ROI to the next level.

Account Based Marketing 40

Account Based Marketing ABM Contacts Marketing Automation Services 40

Outreach

JUNE 26, 2018

If stories of Navy SEALs stop you in your tracks, it’s for good reason. Navy SEALs are the best of the best: They go through a training referred to as hell week (because yes, it’s that hard), and are known for both their physical and mental might. Navy SEALs are adaptive and collaborative, and it’s these skills that power their work on the very toughest missions and most impossible tasks.

Lead Ranking 40

Lead Ranking Training Course Resources 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Smarte

JUNE 26, 2018

Profit earning is the lifeblood of all businesses, without which no business can endure in a competitive market. In fact, profit-making is the most important objective for which sales needs to hit their growing revenue goals. The best way of increasing sales is by having a targeted contact database. Since data is the basis of successful sales and marketing campaigns, maintaining the accuracy, relevancy, and completeness of data should be the central concern.

CRM 40

CRM Account Based Marketing Customer Satisfaction ABM 40

Metadata

JUNE 26, 2018

Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy.

Account Based Marketing 40

Account Based Marketing ABM Webinar Metrics Marketo 40

The Freeman Company

JUNE 26, 2018

The missing key to happy attendees and happy sponsors

Design 40

Design Brand Identity Branding 40