Wed.Aug 05, 2020

6+ Content Marketing Metrics to Measure Success

KoMarketing Associates

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. According to the Content Marketing Institute’s 2020 research , a promising 80% of respondents do use metrics to measure performance, but that number drops to 65% when asked if they have KPIs to measure performance, and even further to 43% when asked if they measure content marketing ROI.

5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

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Webinars are video. They need movement.

Biznology

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars. All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Of course, there’s no guarantee that these predictions will come true.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Collect Phone Numbers on Your Website Using Popups

Optinmonster

Do you want to increase your revenue and web traffic with SMS marketing? Then you need a simple yet effective strategy to collect phone numbers on your website. Enter popups. With popups, you’ll be able to consistently: Drive SMS subscribers to your site for promotions and product launches. Share exclusive SMS offers and coupons to build customer loyalty. Collect detailed feedback through surveys sent straight to your customers’ smartphones.

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More Trending

Covering COVID-19 Vaccine News: Part Two From the Publisher of Health News Review

Content Science Review

In part two of our interview with health care journalist Gary Schwitzer, he talks about communication dos and don'ts for covering COVID-19 vaccine news. Article

COVID-19 Has Accelerated the Need for Advanced Customer Segmentation

QuickPivot

In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior is at the center of every successful brand. It’s only when you have the knowledge of who your customers really are, that you’re able to demonstrate why shopping with you is in their best interest.

Our Agency Acceleration Series… Much More Than Just Some Fancy Speakers

Sharpspring

Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Acceleration Series , featuring some of the biggest names in digital marketing. The free web series kicked off at noon ET with a livestreamed session hosted by digital marketing strategist, keynote speaker, and New York Times best-selling author Jay Baer.

Reallocate Your Conference Budget Without Sacrificing Quality Content

Hinge Marketing

Change is a constant in our world. One day you’re minding your own business planning your tradeshow or annual meeting, and the next day you’re dealing with a worldwide pandemic. As some communities in the United States begin to hold events and gatherings, you may be feeling the pressure to plan for your next trade show or annual meeting. After all, attending or hosting a conference is one of the most common ways to share marketing strategies and discuss business challenges, right ? .

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

IGTV Ads: 6 Things Brands and Creators Need to Know

Hootsuite

Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and how you can leverage it for your IGTV series. Though it was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators.

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Understanding HubSpot’s Multi-Touch Attribution Reporting

SmartBug Media

Guest author Nakul Kadaba is a strategic consultant at HubSpot , How does one get credit for their work? With attribution, you can use visualizations to demonstrate the thought process behind business decisions. This allows you not only to defend decisions such as adding new team members or increasing overall resources with data, but to also show the value of your work.

5 Things To Consider When Choosing Window Cleaning Services In Irvine, CA

Altitude Branding

If you are here, it’s quite obvious that you live in Irvine and would like to hire a window cleaning service that can clean up the windows of your house or office. Well, for starters, you need to understand the importance of clean windows because there are people out there who don’t pay much heed to it and consider it an unimportant investment. You see, whether it’s your house or your office, your windows can make or break the entire look of the building.

Pushers, Reminders about yourself and Value-building Emails: B2B Follow-ups That Keep Your Sales Going

Belkins

In the last three years, our team has been deeply invested in email marketing. Having started as a digital marketing agency, we evolved into a company that specializes in email outreach and solutions for email deliverability fixing at the niche leader level. With that being said, email plays a pivotal role for our sales team when they source new clients for Belkins.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Reasons Why Your B2B Leads Aren’t Converting

The Lead Agency

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong? It’s not uncommon for B2B organisations to encounter issues when working towards converting leads, and if you look at the statistics, they paint a pretty good picture of why this is the case. “ 73% of all B2B leads are not sales-ready.”. More often than not, a new lead isn’t actually ready to convert.

Leadership Strategies for Increasing Lead Generation

Launch Marketing

This post was originally published on MarketingProfs. Lead generation is a cornerstone of any company, considering lead generation is responsible for one of your company’s most valuable assets – the customer. At its core, lead generation is the process of locating and identifying potential customers. While this may sound simple, the process for generating a lead (particularly a qualified one) can take many avenues and involve an array of marketing and sales efforts.

Strengthen your competitive analysis strategy with social listening

Sprout Social

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them.

The Importance of Employer Branding

Hatchbuck

To be a successful business, you have to offer value in two ways. One, with the product or service that you’re selling, and two, with the culture you’re providing employees. Miss the mark on the latter, and you’re going to have a much tougher time with the former. In their book Talent Force: A New Manifesto for the Human Side of Business , authors and executives Hank Stringer and Rusty Rueff note that while a product or service may be a company’s face, the talent behind it is their soul.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Mortgage Refinance Applications are Booming: How Loan Officers Can Make the Most of It

Outbound Engine

There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up. That’s no surprise to people who work in the mortgage industry, but the average homeowner or prospective buyer may not be paying such close attention. And even if they do read the news, consumers may be overwhelmed and in need of expert guidance for several reasons.

Upstream vs. Downstream Marketing, Explained

Hubspot

How many times have you seen a term for something you already knew about? This probably happens a lot, right? For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. Hint: This is search engine optimization , or SEO). You may already know about upstream and downstream marketing.

A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them. But what is the key to c-suite sales?

Upstream vs. Downstream Marketing, Explained

Hubspot

How many times have you seen a term for something you already knew about? This probably happens a lot, right? For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. Hint: This is search engine optimization , or SEO). You may already know about upstream and downstream marketing.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. Then Prime Minster Trudeau announced Canada’s response to the COVID-19 situation. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company.

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8 Rules for a Killer Visual Strategy

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Have you redefined your visual strategy post pandemic? Now that most of us are working from home, we need even better communication tools and strategies to help us get our message across to both colleagues and clients. The importance of visual communication is emphasized even in the pre-COVID era, and with the current new normal, it has become extremely important to get your message across efficiently and effectively.

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Use Account Scoring to Grow Revenue Faster

HG Data

If you’ve gone through the effort of defining your ideal customer profile (ICP), you know how important it is for your organization to target accounts that match your profile. When your revenue teams reach out to potential customers that closely resemble your ICP it’s a win-win for everyone. It’s a win for your prospect because they need and value your solution.

How and Why to Incorporate Sales Videos into Your Selling Process

Lake One

Video is growing in popularity across all areas of the online experience. It’s everywhere. And that includes the selling process. Here’s how and why you should be including sales videos into your existing selling process. What are Sales Videos. As we refer to them, sales videos are 1:1 videos intended to aid in the sales process. These videos are sent from a salesperson to their prospect or new client to create a connection, simplify complex information, and build rapport.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.