Wed.Aug 05, 2020

6+ Content Marketing Metrics to Measure Success

KoMarketing Associates

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success.

5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks.

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A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Webinars are video. They need movement.

Biznology

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

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More Trending

How to Use Google Search Console to Drive More Search Traffic

Content Marketing Institute

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities.

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IGTV Ads: 6 Things Brands and Creators Need to Know

Hootsuite

Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and how you can leverage it for your IGTV series.

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Covering COVID-19 Vaccine News: Part Two From the Publisher of Health News Review

Content Science Review

In part two of our interview with health care journalist Gary Schwitzer, he talks about communication dos and don'ts for covering COVID-19 vaccine news. Article

COVID-19 Has Accelerated the Need for Advanced Customer Segmentation

QuickPivot

In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior is at the center of every successful brand.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Understanding HubSpot’s Multi-Touch Attribution Reporting

SmartBug Media

Guest author Nakul Kadaba is a strategic consultant at HubSpot , How does one get credit for their work? With attribution, you can use visualizations to demonstrate the thought process behind business decisions.

Strengthen your competitive analysis strategy with social listening

Sprout Social

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them.

3 Reasons Why Your B2B Leads Aren’t Converting

The Lead Agency

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong?

Reallocate Your Conference Budget Without Sacrificing Quality Content

Hinge Marketing

Change is a constant in our world. One day you’re minding your own business planning your tradeshow or annual meeting, and the next day you’re dealing with a worldwide pandemic.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Our Agency Acceleration Series… Much More Than Just Some Fancy Speakers

Sharpspring

Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Acceleration Series , featuring some of the biggest names in digital marketing.

Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season.

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5 Things To Consider When Choosing Window Cleaning Services In Irvine, CA

Altitude Branding

If you are here, it’s quite obvious that you live in Irvine and would like to hire a window cleaning service that can clean up the windows of your house or office.

Pushers, Reminders about yourself and Value-building Emails: B2B Follow-ups That Keep Your Sales Going

Belkins

In the last three years, our team has been deeply invested in email marketing. Having started as a digital marketing agency, we evolved into a company that specializes in email outreach and solutions for email deliverability fixing at the niche leader level.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

10 Simple steps for a smoother work vacation (with template)

Sprout Social

If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However, the rate at which workers today neglect to take time off is alarming. This is especially true as more and more people are battling burnout in the office.

Mortgage Refinance Applications are Booming: How Loan Officers Can Make the Most of It

Outbound Engine

There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up.

Leadership Strategies for Increasing Lead Generation

Launch Marketing

This post was originally published on MarketingProfs. Lead generation is a cornerstone of any company, considering lead generation is responsible for one of your company’s most valuable assets – the customer. At its core, lead generation is the process of locating and identifying potential customers.

Làm Affiliate Marketing Nên Ch?n Landing Page Hay Website ?? Mang L?i Hi?u Q?a | Duy MKT

PPCRAO.in

Làm Affiliate Marketing Nên Ch?n n Landing Page Hay Website ?? Mang L?i a | Duy MKT. ? ?ây ây @Duy MKT chia s? giúp các b?n khi làm affiliate marketing v?i ng landing page và website. ?Xem Xem sereis C?m m Tay Ch? c Làm Web: [link] ?Xem Xem t?t series H?i i Hay [.]. How to

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Importance of Employer Branding

BenchmarkONE

To be a successful business, you have to offer value in two ways. One, with the product or service that you’re selling, and two, with the culture you’re providing employees. Miss the mark on the latter, and you’re going to have a much tougher time with the former.

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Copy My Affiliate Marketing Strategy (Works With Free Traffic)

PPCRAO.in

Copy my System (Free to Join) ?? link] Take a peek inside Fast Affiliate Funnels to see the current Funnels available ?? link] To do affiliate marketing right you need a differentiator. By creating free courses, trainings, PDF's you can make affiliate marketing much easier.

8 Rules for a Killer Visual Strategy

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Have you redefined your visual strategy post pandemic? Now that most of us are working from home, we need even better communication tools and strategies to help us get our message across to both colleagues and clients.

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Upstream vs. Downstream Marketing, Explained

Hubspot

How many times have you seen a term for something you already knew about? This probably happens a lot, right? For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.