Wed.Nov 21, 2018

5 Tips to Improve Your Social Media Engagement for Even Better Results


Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for even better results. Content Marketing Demand & Lead Generation Social Media Marketing

When Does Outsourcing Social Media ROI Make Sense?

Marketing Insider Group

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.”

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The Consumer in Context: Understanding Mindsets in Any Setting

Modern Marketing

In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm.

How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot

Marketing Insider Group

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Overcome Intelligent Tracking Prevention 2.0 Impacts with Streams

Modern Marketing

You may have heard that Apple recently released Intelligent Tracking Prevention (ITP) 2.0 which blocks 3rd-party cookies in Safari and other web-kit enabled browsers on iOS and Mac OS in an attempt to address privacy concerns.

More Trending

Thanksgiving is every day for companies pursuing AI in marketing


Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI companies, I have realized that they should be giving thanks every day.

Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Tomorrow People

“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.

User Experience (UX) Pillars: The Secret to Boosting Website Conversions


Tons of website builders allow people to create as many sites as they want in a snap. Whether you wish to customize your site or use a template, you should always look at how functional your website is. Failure to think of your consumer is one of the most common user experience mistakes out there.

24+ Sites to Find Free Images You Would Actually Use for Your Marketing


Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Create High-Value Sales Enablement Content


There was a time when most businesses saw content as something that customers engaged with only during specific phases of the buyer’s journey. Today, more companies understand the critical role.

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Want More Deals? Teach Your Sales Reps to Write


Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of their time emailing compared to 15.7% talking on the phone or in-person, an study found.

What You Need to Do to Build a Loyal YouTube Audience

Content Marketing Institute

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month.

Why Drip Campaigns are the Overlooked Timesaver Your Business Needs


Wouldn’t it be great if you could nurture leads into sales automatically? If you could send emails to potential leads that were always relevant? If your sales pipeline was always full and your conversion rates always increased? With drip email marketing, these things are possible.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Connecting the Dots

Brandwatch Marketing

Everybody’s networked. Once known as the ‘embedded internet’ or ‘pervasive computing’, the Internet of Things (IoT), has become one of today’s hottest topics in consumer electronics.

Five 2018 Content Marketing Industry Trends to be Thankful For


End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones.

The Best Jacksonville Marketing & Business Networking Groups

DAGMAR Marketing

At DAGMAR, we’re proud to be a Jacksonville business and part of this awesome community. That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast.

Virtual Reality Makes a Comeback

Brandwatch Marketing

Current Events Marketing AI-powered consumer insights consumer electronics EMEA Europe Virtual Reality

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Recruiters Reveal the 7 Best Fonts for Your Resume in 2019


Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts.

7 Tips and Tools to Make Parent-Teacher Conferences More Productive


Parent-teacher conferences fill parents, teachers, and students with dread. Students get nervous at the thought of their parents and teachers discussing them. Parents get nervous about what the teacher may tell them about their children. Teachers get nervous about parents getting defensive.

How buyer personas help you make better videos


“Defining your target market is one of a marketer’s most important tasks.” ” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Unriddled: Free Movies (!) From YouTube, Facebook Makes the Unsend Feature Official, and More Tech News You Need


"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. YouTube Subtly Adds Free(ish) Movies to Its Collection.

$19.7 Billion Forecasted Evaluation Of IBM Watson Services Market


As the first-ever commercialized cognitive computing platform, IBM Watson is designed specifically for supporting the development of various enterprise solutions.

36 Updates Content Marketers Can Be Thankful for in 2018


Yes, content marketing is stressful. Yes, content creation is demanding. Yes, keeping up on the latest content strategies is time-consuming. We get it. We know the headaches that come along with being responsible for digital marketing efforts.

How to Bake Personalization into Your Content Planning


Do you like nuts in your cookies or brownies? It’s a divisive issue. Some feel that the addition of, say, walnuts in a batch of brownies adds a nice dimension of flavor and texture.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!