Marketing Insider Group
NOVEMBER 21, 2018
Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together.
Influitive
NOVEMBER 21, 2018
When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to build a relationship over the phone or via email. Instead, they seek.
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Marketing Insider Group
NOVEMBER 21, 2018
The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric […].
Tomorrow People
NOVEMBER 21, 2018
“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.
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Vidyard
NOVEMBER 21, 2018
“Defining your target market is one of a marketer’s most important tasks.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buffer
NOVEMBER 21, 2018
Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans.
Spiralytics
NOVEMBER 21, 2018
Tons of website builders allow people to create as many sites as they want in a snap. Whether you wish to customize your site or use a template, you should always look at how functional your website is. Failure to think of your consumer is one of the most common user experience mistakes out there.
Kapost
NOVEMBER 21, 2018
There was a time when most businesses saw content as something that customers engaged with only during specific phases of the buyer’s journey. Today, more companies understand the critical role. The post How to Create High-Value Sales Enablement Content appeared first on Kapost Content Marketing Blog.
Hubspot
NOVEMBER 21, 2018
Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts. To evoke a sense of style, professionalism, and uniqueness, it's critical you put effort and consideration into your font choice.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
NOVEMBER 21, 2018
? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.
Circle Studio
NOVEMBER 21, 2018
Many companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a foreign language when website designers and developers begin meeting with them. If you are considering a website redesign, there are quite a few terms that designers and developers use that you may not be familiar with.
Strategic-IC
NOVEMBER 21, 2018
Should you consider programmatic in B2B? We look at what programmatic is, how it works and key B2B considerations. What is Programmatic Advertising? How Does it Work? As almost two-thirds (63%) of B2B marketers plan to increase their spend on programmatic advertising in 2018, adoption of programmatic in B2B is advancing and programmatic is becoming an innovative opportunity.
BenchmarkONE
NOVEMBER 21, 2018
Wouldn’t it be great if you could nurture leads into sales automatically? If you could send emails to potential leads that were always relevant? If your sales pipeline was always full and your conversion rates always increased? With drip email marketing, these things are possible. Drip email marketing, otherwise known as drip email campaigns, automates part of your marketing and sales process to convert leads into customers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brandwatch Marketing
NOVEMBER 21, 2018
Everybody’s networked. Once known as the ‘embedded internet’ or ‘pervasive computing’, the Internet of Things (IoT), has become one of today’s hottest topics in consumer electronics. The term encompasses a constantly expanding assortment of products, from smartwatches and fitness trackers to voice-activated home appliances and even self-driving cars.
DAGMAR Marketing
NOVEMBER 21, 2018
At DAGMAR, we’re proud to be a Jacksonville business and part of this awesome community. That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important to our success.
JotForm
NOVEMBER 21, 2018
[caption id="attachment_74457" align="alignnone" width="1800"] An approval request via email[/caption] Forms are a portal to send information from one place to another but oftentimes, merely sending data isn’t enough. When humans need to review and act on data, things can get quite complicated. Ty.
Smarte
NOVEMBER 21, 2018
Traditionally, most B2B organizations tend to get a bad reputation when it comes to driving their marketing campaigns. Though some […]. The post Out of the box B2B data strategies for campaign marketing appeared first on SMARTe Inc.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brightedge
NOVEMBER 21, 2018
BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The first 7 industries covered are: Ecommerce Retail Travel Media and Publishing Financial Services Higher Education Real Estate Each of the reports covers: industry-specific data, top industry trends, primary marketing channels and tactics, content comparison benchmark, industry SEO click […].
Bannersnack
NOVEMBER 21, 2018
With so many details to consider when creating a banner ad, button design may seem like a rather unimportant aspect. After all, it’s just a button. Well, seasoned designers may have something to say about this. Actually, they strongly emphasize the importance of button design in online banners, because they are essential elements of interaction […].
JotForm
NOVEMBER 21, 2018
Parent-teacher conferences fill parents, teachers, and students with dread. Students get nervous at the thought of their parents and teachers discussing them. Parents get nervous about what the teacher may tell them about their children. Teachers get nervous about parents getting defensive. That.
Hubspot
NOVEMBER 21, 2018
"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. 1. YouTube Subtly Adds Free(ish) Movies to Its Collection. AdAge reported late last week that YouTube added free films to its Movies collection in October, allowing users to watch full-length features with commercial breaks.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
JotForm
NOVEMBER 21, 2018
How to unlock PDF file in two easy steps Using your preferred document viewer, go to “File” and select “Print.” In the “Print” popup window, change the “Destination” option to “Save as PDF.” Ever received a PDF that was a pain to open? You got the OK to view a PDF, had the righ.
Launch Marketing
NOVEMBER 21, 2018
Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach an
Valasys
NOVEMBER 21, 2018
As the first-ever commercialized cognitive computing platform, IBM Watson is designed specifically for supporting the development of various enterprise solutions. Continually tapping the immense opportunity in this rapidly evolving cognitive computing field, IBM Watson services has been reshaping the nature of business operations, by which means determining their growth.
ClearVoice
NOVEMBER 21, 2018
Yes, content marketing is stressful. Yes, content creation is demanding. Yes, keeping up on the latest content strategies is time-consuming. We get it. We know the headaches that come along with being responsible for digital marketing efforts. However, let us also not forget all of the wonderful content-related things we have to be thankful for this year.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
JotForm
NOVEMBER 21, 2018
“Nearly every person I worked with,” said one ex-staffer, “I saw cry at their desk.” “The joke in the office was that when it came to work/life balance, work came first, life came second, and trying to find the balance came last,” said another. These quotes from former Amazon employees were publ.
Liveintent
NOVEMBER 21, 2018
Marketers must capitalize on the new wave of email innovation. The post Marketers must capitalize on the new wave of email innovation appeared first on LiveIntent Blog.
DivvyHQ
NOVEMBER 21, 2018
Do you like nuts in your cookies or brownies? It’s a divisive issue. Some feel that the addition of, say, walnuts in a batch of brownies adds a nice dimension of flavor and texture. Others find this practice to be an abomination, a crime against nature , ruining the blissful experience of biting down into a soft and chewy treat. We won’t try to sway you one way or the other.
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