Wed.Nov 21, 2018

5 Tips to Improve Your Social Media Engagement for Even Better Results

Act-On

Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for even better results. Content Marketing Demand & Lead Generation Social Media Marketing

How Long Should Your Lead Generation Form Be?

Reachforce

We've talked about how important it is to create your lead generation forms the right way before. Not many marketers realize that there's actually a wrong way to do email lead generation forms and that you need to optimize them in order to maximize conversions. lead generation

When Does Outsourcing Social Media ROI Make Sense?

Marketing Insider Group

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.”

Five 2018 Content Marketing Industry Trends to be Thankful For

ScribbleLive

End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot

Marketing Insider Group

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.

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Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Tomorrow People

“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.

Overcome Intelligent Tracking Prevention 2.0 Impacts with Streams

Modern Marketing

You may have heard that Apple recently released Intelligent Tracking Prevention (ITP) 2.0 which blocks 3rd-party cookies in Safari and other web-kit enabled browsers on iOS and Mac OS in an attempt to address privacy concerns.

Thanksgiving is every day for companies pursuing AI in marketing

Biznology

Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI companies, I have realized that they should be giving thanks every day.

User Experience (UX) Pillars: The Secret to Boosting Website Conversions

Spiralytics

Tons of website builders allow people to create as many sites as they want in a snap. Whether you wish to customize your site or use a template, you should always look at how functional your website is. Failure to think of your consumer is one of the most common user experience mistakes out there.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer

Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content.

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A Guide to Animated GIFs in Email

Litmus

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message.

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How to Create High-Value Sales Enablement Content

Kapost

There was a time when most businesses saw content as something that customers engaged with only during specific phases of the buyer’s journey. Today, more companies understand the critical role.

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Want More Deals? Teach Your Sales Reps to Write

Modern B2B Marketing

Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of their time emailing compared to 15.7% talking on the phone or in-person, an InsideSales.com study found.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What You Need to Do to Build a Loyal YouTube Audience

Content Marketing Institute

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month.

Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

Influitive

When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to build a relationship over the phone or via email. Instead, they seek.

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Why Drip Campaigns are the Overlooked Timesaver Your Business Needs

Hatchbuck

Wouldn’t it be great if you could nurture leads into sales automatically? If you could send emails to potential leads that were always relevant? If your sales pipeline was always full and your conversion rates always increased? With drip email marketing, these things are possible.

Connecting the Dots

Brandwatch Marketing

Everybody’s networked. Once known as the ‘embedded internet’ or ‘pervasive computing’, the Internet of Things (IoT), has become one of today’s hottest topics in consumer electronics.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Recruiters Reveal the 7 Best Fonts for Your Resume in 2019

Hubspot

Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts.

Virtual Reality Makes a Comeback

Brandwatch Marketing

Current Events Marketing AI-powered consumer insights consumer electronics EMEA Europe Virtual Reality

7 Tips and Tools to Make Parent-Teacher Conferences More Productive

JotForm

Parent-teacher conferences fill parents, teachers, and students with dread. Students get nervous at the thought of their parents and teachers discussing them. Parents get nervous about what the teacher may tell them about their children. Teachers get nervous about parents getting defensive.

5 SEO Strategies That Will Make a Difference for 2019

Brightedge

Losing a single spot on the SERP can have a tremendous impact on your traffic rates, and therefore your conversions and revenue. Position one on the desktop SERP receives an average of 28 percent of the clicks, while position two receives only 13, and position three 9.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How buyer personas help you make better videos

Vidyard

“Defining your target market is one of a marketer’s most important tasks.” ” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Growth Hacking: Defined, B2B Strategies and Real Examples

Schubert B2B

What is growth hacking? You may have heard the term “growth hacking” before as it has been in the mix of marketing lingo for a few years now, but it is essentially a fancy term for strategies focused solely on exponential growth.

The Best Jacksonville Marketing & Business Networking Groups

DAGMAR Marketing

At DAGMAR, we’re proud to be a Jacksonville business and part of this awesome community. That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.