Fri.Feb 07, 2020

Come to the Dark Side (or Mode) of Email Marketing

Martech Advisor

Apple’s Dark Mode and the Android Dark theme equivalent have seen rapid adoption on both desktop and mobile platforms. Web and app designers have quickly updated their code to ensure compatibility, so how can email marketers avoid annoying users who are enjoying their dark viewing mode? answers, Alice Li, Principal Email Engineer, Litmus.

7 Ways to Use Facebook Chatbots for Marketing and Sales

Unbound B2B

Introduction. There are more than 1.3 billion active users of Facebook Messenger worldwide. That’s about 18% of the World’s population. This widespread adoption is why so many businesses now view Facebook messenger as a crucial channel for communicating with their customers and potential clients. It’s a huge reason there have been so many social media tools built around this channel. There are various marketing trends to watch out for when it comes to technology and automation.

Technographics: A new B2B tech-enabler for enterprises.


With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche. Thanks to Technographics ! Because of which these organisations are able to track, assess and evaluate their existing as well as potential customers. Hey wait! There is more to this.

Time to Revisit Your B2B Messaging Framework?

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant for Heinz Marketing. When was the last time you revisited your company messaging? Can’t remember? Then you’re probably overdue. Messaging is the key to connecting with your prospects and customers, but it’s also a framework to help guide communications and content development. Developing your messaging points and framework defines the main takeaways you want your audience to have when they think, read, or hear about your company.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Subdomain or Subdirectory? What They Are & How They Affect SEO


One of the most heated debates that I've been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you'd have a hard time convincing me she's bad at anything (because she isn't). That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion.

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What Are the Benefits of an MBA Degree in 2020?


Guest post by Mathew Jade. Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Businesses that have focused on innovation and branding have done particularly well. The continuous and rapid introduction of new technologies into the market has created a huge demand for multi-talented people who can quickly make and implement data-driven decisions.

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Top 10 marketing trends to watch for in 2020


30-second summary: Right now, voice searches are used for simple queries like an address, calendar reminders, or song title. But as user needs expand and grow more complex, so must voice search features, and so must optimization. Exceptional customer experience is leading the way in marketing, shifting focus onto inbound strategies for serving and retaining existing customers.

The top 3 things marketers want martech vendors to improve


The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. It’s the kind of report that I open with the enthusiasm of that kid from the movie A Christmas Story opening the present of his dreams. (I’ll I’ll try not to shoot my eye out.). Lots of good data points, such as 71% of participants report that they will continue to invest moderately to significantly in their martech stack this year.

Modern Technologies Designed to Benefit Small Businesses


Every small business owner realizes that time is money, and that’s why it’s vital for small business owners to find simple ways to increase business efficiency. Technology solutions can be expensive – money you can’t or do not want to spend when you’re starting out – but finding affordable options that takeover or streamline tasks on your to-do list are key and can actually save you money. According to CNBC , mobile apps save small business employees 725 million work hours every year!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Is Your B2B Content Too BIG?

Marketing Interactions

When I talk with clients about how to build a storyline across the entirety of the buying process, they often express hesitation…. What will we write about that will be interesting over 6-month span (or longer)? How will we prove value when the end of each month or quarter comes? We must generate MQLs faster than that! These questions are somewhat based in fear, but more likely based on “the way we’ve always done it.” The campaign mentality.

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020


Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. .

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Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts

Single Grain

Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced.

6 Key Marketing Strategies for Financial Services


Before we get into discussing the most optimal strategies for increasing your leads and the number of customers, it’s imperative to point out one major thing—trust is vital. Especially when we’re talking about the financial industry, there’s nothing people are more careful about than their personal finances. And once you earn their trust, you’ll also […]. Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Benefits of Starting a Manufacturing Blog

SmartBug Media

Manufacturing is one of the top industries driving the U.S. economy, responsible for 11.39 percent of total output in 2019. As established companies in the industry expand their reach and new companies emerge, the need to establish thought leadership is more important than ever. How can you lead the way? It's simple—start a manufacturing blog. Why Start a Manufacturing Blog? Although information is in the hands of your customers, they’re still looking to you as the expert source.

A 5 Steps Journey to Launching an ABM Program


While account-based marketing (ABM) has gained a lot of traction among B2B marketers, there isn’t much consensus in the industry around how to get started. We’re still seeing ABM strategies develop and mature, so the account-based playbook isn’t as clear or as widespread as the lead gen funnel was.

Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event


The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended.

Avoiding Death by a Thousand Cuts: Analyze Your CX Data, Keep Your Customers

Martech Advisor

Why do customers leave? Sometimes it’s one big reason like excessive downtime or a data breach. Other times, they simply find a better product. But more often than not, it’s poor compounding experiences that cause customers to flee, says, Adam Waid, VP of Global Customer Success, Salesloft​​​​​​ If you aren’t looking at the data or your blind spots, that’s when the damage begins. Every single customer interaction counts!

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Growing Importance of Brand Loyalty in Modern Marketing


Brand loyalty is what marketers dream of: consumers who will travel distances to buy their favorite brand, who will not be tempted to buy from the competition when presented with promotions, who will wait in line for hours to get the newest model. Social Media News

What are Structured Snippets and When Should I Use Them?


What are Structured Snippets ? . Structured Snippets are extensions that can be added to your advertisers’ search ads on both Google & Bing. They can be used to highlight specific characteristics of the advertisers’ products and services that differentiate them from their competitors. The goal is to provide more information about your advertisers’ businesses and by doing so, draw in more potential customers.


How to Set Long-Term Goals for Your Business (Part 3 of 5)


As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part three, we look at the importance of setting long-term, measurable goals for your business. Ask any freelancer on the moment they decided to ‘take the plunge’ — and they’ll definitely have a story to tell.

Want to Build Brand Loyalty? Start With Data


When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market to, spend more, and make more frequent purchases. Research shows that repeat customers are more likely to continue making future purchases and also spend more per purchase. Loyal customers will also evangelize and advocate for your brand.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

SameSite, Chrome 80, and Analytics

On February 17th, Google Chrome will release version 80, which contains changes to the handling of cookies with cross-origin requests. The goal of this change is to mitigate Cross Site Request Forgery (CSRF) attacks, and in doing so will affect all cross-site (a.k.a. third-party) cookies that do not set a “SameSite” attribute. The result is that cookies without the SameSite attribute will no longer work for cross-site tracking purposes.

Add a Spellcheck Feature to Your NodeJS Project


Find out how you can spellcheck all of your work in HTML and markdown by adding this spellchecker feature to your NodeJS projects. The post Add a Spellcheck Feature to Your NodeJS Project appeared first on SendGrid. Technical

Great Brand Management and How To Measure Success


With the competition that brands face online and in person, the reputation you have with customers can have an enormous impact on your bottom line. Learning how to cultivate positive feedback and nurture good customer interactions with brand management becomes essential. Customers look to online reviews and search engines to learn more about the companies they consider doing business with.

Be a Part of What’s Next in ABM


Is it just me or was January 84 days long? Now that the longest January of all time is finally over, we can focus on the future and what’s next for ABM in 2020. You can’t think about what’s next for ABM without thinking of the ABM Innovation Summit on March 17 & 18 in San Francisco. We are pulling out all the stops for this year’s event.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.