markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Marketing Insider Group

JULY 6, 2017

As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

Efficiency 240

Efficiency Product Forecasting Content 240

Contently

JULY 6, 2017

I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore. The town hall housed corporate communications and human resources updates, a museum explained Nabisco’s storied history, and a test kitchen stored recipes.

Brand Identity 155

Brand Identity Branding Best Practices Broadcasting 155

Marketing Insider Group

JULY 6, 2017

Working with your team in the same space has a lot of benefits. You see each other day, so you can get to know each other personally. You can see right away if one team member is tired, or struggling with something. You can just wander over to their work station if you need to […]. The post 7 Ways To Improve Communication In A Remote Team appeared first on Marketing Insider Group.

Personalization 188

Personalization Demand Generation Demand Marketing 188

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JULY 6, 2017

As influencer marketing grows in popularity, more marketers are working with these individuals to achieve a wide range of objectives. The “We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing” report from Bloglovin’ found that 76 percent of marketers are turning to influencers to grow brand awareness, and 71 percent are doing so to reach new audiences.

Budget Programs 120

Budget Programs Work Management Paid Search Agency B2B Sales 120

Biznology

JULY 6, 2017

When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital paradise. After years of a rigid protectionist policy for computer equipment in the 1970s and 1980s, the whole country was still playing catch-up with the so-called microcomputer revolution. This article from The New York Times , written in 1984, describes the conundrum of those regulations well: Brazil nurtures the industry through a complex network of regulations admi

Mobile Marketing 112

Mobile Marketing Network Marketing Paper Impressions 112

Vidyard

JULY 6, 2017

Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. But to do it right, it takes more than just pressing record and reading the same old script. My name is Tyler Lessard, and in this Chalk Talk we’ll discuss the latest best practices for creating personal video messages proven to convert.

Video Marketing 84

Video Marketing Practices Best Practices Response Rate 84

Kapost

JULY 6, 2017

Marketers, let’s take a breather from our “heads down” work at the computer to confront a tough reality: our jobs are difficult. If there were a magic customer acquisition and. The post 3 Nontraditional Content Ideas to End Interruption-Based Marketing appeared first on Kapost Content Marketing Blog.

Acquisitions 81

Acquisitions Content Marketing & Strategy Marketing 81

Hubspot

JULY 6, 2017

Few things in human history have been as influential as the written word. Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, "advertising is a business of words.". But will it always be? After all, the rise of digital has led to big changes in marketing since the days when Ogilvy & company were chain smoking and tossing back martinis between writing 2,00

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Golden Spiral

JULY 6, 2017

In reviewing the recent 2017 State of B2B Digital Marketing Report by Demand Wave , I was struck by several moving trends year-over-year.

Email Marketing 59

Email Marketing B2B Marketing B2B Demand 59

Hinge Marketing

JULY 6, 2017

This video focuses on how your brand communicates to partners and influencers in the AEC industry. Video Transcription. Hi, I’m Karl Feldman and today we’re going to talk about AEC branding for partners and influencers. There’s lots of audiences we have to juggle in the AEC industry, everything from clients and prospects, for new business to partner opportunities like joint ventures and subcontractors and also influencers and potential employees.

Advertising Agencies 48

Advertising Agencies Video Marketing Peer-to-peer Brand Identity 48

Top Rank Marketing

JULY 6, 2017

The post Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together appeared first on B2B Marketing Blog - TopRank®.

Tips 52

Tips B2B Marketing B2B Marketing 52

The Freeman Company

JULY 6, 2017

Agency enters list in top 15.

Ad Agencies 40

Ad Agencies 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

JULY 6, 2017

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale.

Distribution 165

Distribution Custom Publishing Work Management Marketing Management 165

KoMarketing Associates

JULY 6, 2017

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Learning from others is often the shortest and easiest way to creating successful content marketing campaigns.

Resources 124

Resources Top of Funnel Content Paper 124

Convince & Convert

JULY 6, 2017

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale.

Distribution 60

Distribution Custom Publishing Work Management Marketing Management 60

Content Standard

JULY 6, 2017

Marketers know that consumers gravitate toward content with a strong emotional hook. Look at the most successful Super Bowl ads: While some aim for shock value and absurdity to lodge in viewers’ minds, the safest bet is often to create a commercial that either makes viewers laugh or brings them to tears. A single tweet or email blast doesn’t carry nearly the clout that a Super Bowl ad can offer, but the value of emotional messaging is still clear.

Analysis 58

Analysis Social Media Marketing AI Media 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KEO Marketing

JULY 6, 2017

Measuring marketing ROI is hard. We know it takes multiple touches to convert a lead into a sale. Sometimes the money you invest today in a marketing program will not pay off until next month or even two years. Who is to say factors outside your marketing strategies like an upturn in the economy impact the return on investment (ROI) of a particular marketing campaign?

Multi-Touch Attribution 48

Multi-Touch Attribution Trade Show Allocation Lead Ranking 48