Mon.Sep 17, 2018

How to Treat Your Buyers Like Cat Videos

Marketo

Are you old enough to remember the first version of the internet? You’d do an internet search , and about 20,000 items came back as “relevant”?

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Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them

Marketing Insider Group

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

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Does your customer experience track anti-conversions?

Biznology

Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. But what do you track when there is no conversion to mark success?

Making The Financial Case For Your Brand Marketing Plans

Marketing Insider Group

Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Is Your Personalization Strategy Missing How To Be Personal?

Modern Marketing

We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson?

More Trending

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

Reading Time: 6 minutes One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days. The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals.

The Importance of Efficient Processes in Revenue Growth

Fusion Marketing Partners

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […]. Lead-to-Revenue Revenue Model lead-to-revenue Revenue Growth

19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Only B2B - Untitled Article

Only B2B

How Web Analytics can help generate more Leads Almost every business, small or big, has a website today. And, we all, know that good design, structure, and content. The post appeared first on ONLY B2B. blogs Lead Generation

Account-based selling vs. account-based marketing

Conversica

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale.

22 blockchain-based adtech/martech companies you should know

chiefmartech

The following is a guest article by Donny Dvorin , general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. Jeremy Epstein , the CEO of Never Stop Marketing , will be keynoting the MarTech conference this October 1-3 in Boston.

6 Social Media Tools Businesses Shouldn't Go Without

Spiralytics

It’s no surprise that social media has become an essential digital marketing tool because of its uncanny ability to drive strong engagement among a variety of audiences. Today, almost 3.2 billion users are active on social media, which means these platforms are experiencing a huge amount of activity.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Signs It’s Time To Refresh Your Product Packaging

Fusion Marketing Partners

Packaging a product effectively is important. It entices consumers to buy your product even without actually seeing what’s inside or […]. Guest Expert Contributor brand message brand messaging buyer emotion emotional triggers product packaging

The Ultimate Guide to Video Marketing

Hubspot

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

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Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

Stop Marketing Your Company’s B2B Solution as “Simple”

Kapost

I’m not ashamed to admit it: I’m a podcast fiend. I listen on my way to and from work, while I work out, when I do the dishes—the list goes. The post Stop Marketing Your Company’s B2B Solution as “Simple” appeared first on Kapost Content Marketing Blog. Marketing Strategy The Future of Content

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Ultimate Guide to IGTV

Hubspot

In recent years, we've seen the power of video on the internet -- Facebook alone gets eight billion average daily views , and YouTube's video platform has enabled young teens to become national superstars (Justin Bieber, anyone?).

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3 Tips to Getting Real Value From Intent Data

Leadspace

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy.

Cryptocurrency Mining Explained: A 2-Minute Rundown

Hubspot

Since cryptocurrency isn’t a physical commodity like gold or oil, it might be hard to understand how people mine it. It’s a currency, so the fact that people "mine it" could boggle your mind.

The RebelMouse Audience Development Playbook

RebelMouse

Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. Our obsession is getting content in front of the people who are most likely to love and share what they read and see.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Many Sides of -- and Reactions to -- Storefronts

Hubspot

It was quite a day for Recode -- a digital tech news site owned by Vox -- to kick off its annual Code Commerce event. The morning's headlines were crowded. Marc and Lynne Benioff (the former of whom is CEO of Salesforce) announced plans to purchase Time Magazine.

Opt Intelligence - Untitled Article

Opt Intelligence

Ask any marketer running a lead generation campaign and they will probably agree that lowering Cost Per Lead, or CPL, is always on their mind. For some it’s the ultimate goal, while others may consider it secondary to quality leads and recognize that some leads simply cost more.

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Everything You Need to Know About Google’s Custom Intent Audiences

Hatchbuck

If you’ve struggled to get results from advertising on the Google Display Network, we have good news for you. Google’s Custom Intent Audiences bring a whole new level of granularity to your targeting. In other words, where you used to feel like you were paying hundreds of dollars to shout your brand message into a void, it’s now easier than ever to show your display ads only to users most likely to take action right now.

New Integration: Use Stripe ACH for Direct Bank Payments

JotForm

If you’re looking to collect payments for larger transaction amounts, Automated Clearing House (ACH) makes more sense than credit cards. ACH draws money directly from and to bank accounts. It’s secure, fast, and incredibly popular. That’s why we’re thrilled to offer Stripe ACH as a payment colle.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!