Mon.Sep 17, 2018

How to Treat Your Buyers Like Cat Videos

Modern B2B Marketing

Are you old enough to remember the first version of the internet? You’d do an internet search , and about 20,000 items came back as “relevant”?

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Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them

Marketing Insider Group

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

Does your customer experience track anti-conversions?

Biznology

Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. But what do you track when there is no conversion to mark success?

Making The Financial Case For Your Brand Marketing Plans

Marketing Insider Group

Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Is Your Personalization Strategy Missing How To Be Personal?

Modern Marketing

We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson?

More Trending

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

Reading Time: 6 minutes One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days. The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals.

19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content.

The Importance of Efficient Processes in Revenue Growth

Fusion Marketing Partners

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […]. Lead-to-Revenue Revenue Model lead-to-revenue Revenue Growth

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today.

Account-based selling vs. account-based marketing

Conversica

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale.

6 Social Media Tools Businesses Shouldn't Go Without

Spiralytics

It’s no surprise that social media has become an essential digital marketing tool because of its uncanny ability to drive strong engagement among a variety of audiences. Today, almost 3.2 billion users are active on social media, which means these platforms are experiencing a huge amount of activity.

Signs It’s Time To Refresh Your Product Packaging

Fusion Marketing Partners

Packaging a product effectively is important. It entices consumers to buy your product even without actually seeing what’s inside or […]. Guest Expert Contributor brand message brand messaging buyer emotion emotional triggers product packaging

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Ultimate Guide to Video Marketing

Hubspot

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

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22 blockchain-based adtech/martech companies you should know

chiefmartech

The following is a guest article by Donny Dvorin , general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. Jeremy Epstein , the CEO of Never Stop Marketing , will be keynoting the MarTech conference this October 1-3 in Boston.

The Ultimate Guide to IGTV

Hubspot

In recent years, we've seen the power of video on the internet -- Facebook alone gets eight billion average daily views , and YouTube's video platform has enabled young teens to become national superstars (Justin Bieber, anyone?).

Video 78

Only B2B - Untitled Article

Only B2B

How Web Analytics can help generate more Leads Almost every business, small or big, has a website today. And, we all, know that good design, structure, and content. The post appeared first on ONLY B2B. blogs Lead Generation

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Stop Marketing Your Company’s B2B Solution as “Simple”

Kapost

I’m not ashamed to admit it: I’m a podcast fiend. I listen on my way to and from work, while I work out, when I do the dishes—the list goes. The post Stop Marketing Your Company’s B2B Solution as “Simple” appeared first on Kapost Content Marketing Blog. Marketing Strategy The Future of Content

Cryptocurrency Mining Explained: A 2-Minute Rundown

Hubspot

Since cryptocurrency isn’t a physical commodity like gold or oil, it might be hard to understand how people mine it. It’s a currency, so the fact that people "mine it" could boggle your mind.

3 Tips to Getting Real Value From Intent Data

Leadspace

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy.

The Many Sides of -- and Reactions to -- Storefronts

Hubspot

It was quite a day for Recode -- a digital tech news site owned by Vox -- to kick off its annual Code Commerce event. The morning's headlines were crowded. Marc and Lynne Benioff (the former of whom is CEO of Salesforce) announced plans to purchase Time Magazine.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The RebelMouse Audience Development Playbook

RebelMouse

Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. Our obsession is getting content in front of the people who are most likely to love and share what they read and see.

5 Essential Retail Emails You Need to be Sending

TowerData

Email is a big win for retail. Email Marketing Personalization Email Validation Email Intelligence

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Opt Intelligence - Untitled Article

Opt Intelligence

Ask any marketer running a lead generation campaign and they will probably agree that lowering Cost Per Lead, or CPL, is always on their mind. For some it’s the ultimate goal, while others may consider it secondary to quality leads and recognize that some leads simply cost more.

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Everything You Need to Know About Google’s Custom Intent Audiences

Hatchbuck

If you’ve struggled to get results from advertising on the Google Display Network, we have good news for you. Google’s Custom Intent Audiences bring a whole new level of granularity to your targeting. In other words, where you used to feel like you were paying hundreds of dollars to shout your brand message into a void, it’s now easier than ever to show your display ads only to users most likely to take action right now.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.