Mon.Nov 19, 2018

The Evolving Role of Marketing Operations

Fusion Marketing Partners

The time seems right to take a moment and reflect on the evolution of the Marketing Operations (Ops) role. Only […]. Guest Expert Contributor

Persona to person: new research shows the payback of customer personas — but too few marketers are joining the dots

Tomorrow People

Content may be intended for millions, but it’s read by an individual. With statistics from recent research, this infographic shows how personas are keeping it real for content marketers. What creates the more vivid picture in your mind? Metropolitan Male 5-40, blue collar CD2”?

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New Marketing Technology Trends: 5 Takeaways for Content Managers


Anyone who works in content marketing knows the trends can change faster than the seasons. And if there’s one area where transformation is even more rapid, it is the technology that powers content marketing.

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Role Subscription Marketing Will Play In Personalization

Marketing Insider Group

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out.

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How to Read the Complex Digital Landscape to Better Track Your Audience Journey


As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital behaviors.

Your Sales Year is Coming to an End. Are you ready?


It’s two weeks until December. Holiday music is already playing in every store you set foot into, your weekends are starting to fill with egg-nog and apple pie induced festivities and every morning you find yourself layering up with an extra hat or scarf before you step outside. Tis’ the season!

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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Setting Healthy Boundaries in a Customer-Facing Role


Down-shifting a "Do it now" approach. I recently found myself in a situation where I was working really long hours for several weeks. I was making trade-offs with down time in a daily (and nightly) press to get everything done now. I was pushing hard, and my company and clients were happy.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Digital Marketing Stats for Making Conversions Bright


As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! Holiday Conversions. When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey.

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Use Industry Analysis to Deliver the Food the Dogs Want to Eat

Brandwatch Marketing

Market is the only thing that matters. So says Marc Andreessen, cofounder of venture capital firm Andreessen Horowitz. You can have a stellar product, and a great team building it, but if the market isn’t there to buy, your company can’t go anywhere.

Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process.

How Social Shopping Experiences Elevate Product Marketing

Content Standard

As social media marketing becomes more and more about conversion, not just awareness , product marketing is warming up to social shopping experiences. The integration of buying with social media closes the gap between connecting and converting.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

7 Fitness Challenge Ideas to Get Your Team Moving


According to the Centers for Disease Control and Prevention, almost 80% of American adults don't get the recommended amount of exercise per week. Unfortunately, this number could ultimately affect the productivity and long-term success of your company.

Re-naming a B2B company 2: the process, shortlist and winner

Velocity Partners

You don’t (I fervently hope) change your company name every day. And when you do need to do something radical with your brand, there aren’t a lot of places to turn to for help.

Google Used Search Data to Create This Report to Help You Navigate the Holidays


Ah, the holidays. It's a holly, jolly time of year that's full of egg nog, seasonal foods, and -- in a word -- chaos. Here in the U.S.,

A Special Televerde Message: Thankfulness Beyond Thanksgiving


From pumpkin pie, sweet potatoes and turkey prepared with all the trimmings, to four-day weekends, the start of holiday carolers and anything but political dinner conversations–for all of us at Televerde, there isn’t anything we don’t love about Thanksgiving.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Increase Webinar Attendance With Your Own Concierge Chatbot


A concierge chatbot is technology that allows businesses to provide information, reminders and helpful advice to customers. Compared to email, chatbot messages have significantly higher open and click-through rates.

How Content Helps Build Trust in Every Stage of the Customer Life Cycle

Content Standard

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. For the past two years, Edelman has reported a significant decline in consumer trust across all four key institutions—business, government, NGOs, and media.

6 Common Grammatical Errors and Why They Make Your Business Look Unprofessional


Before the internet, we had no idea that grammar elicited such strong emotions. But now, it seems like the grammar police are everywhere – at work, in your Facebook feed, even in your memes. For some, grammar policing is no more than an opportunity to show how well they paid attention in school: “everyone knows you can’t end a sentence with a preposition.” But for others, you’d think a misplaced modifier was grounds for capital punishment.

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The Secret to Sales Enablement: You Can Lead a Sales Team to Water…


If you’re familiar with my marketing philosophy, you know I like to make it all about the fish. The way I see it, marketers are a lot like fishermen: the. The post The Secret to Sales Enablement: You Can Lead a Sales Team to Water… appeared first on Kapost Content Marketing Blog. Marketing Strategy

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Behind the Brilliance: Testing and Optimizing Your ABM Programs with David Tam


I continue to be impressed with the level skill and talent of our customers at Engagio. Recently, we invited David Tam , Director of Marketing at OneLogin , to talk to our team about how he’s executing ABM.

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Introducing SendGrid Ads


SendGrid's newest product is now available in beta form! Learn about how multichannel display ads can help you increase website engagement, drive revenue, and grow your email list. The post Introducing SendGrid Ads appeared first on SendGrid. Product

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Why being your own worst critic is hurting your career


We tend to be our own worst critics. We focus on what we believe we lack. And we judge our own setbacks much more harshly than we would judge others’ challenges. Even worse, ruminating on perceived shortcomings drains valuable energy that could be used more productively. It’s not always easy to t. Backstage

‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!