Mon.Nov 19, 2018

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The Evolving Role of Marketing Operations

Fusion Marketing Partners

The time seems right to take a moment and reflect on the evolution of the Marketing Operations (Ops) role. Only […].

Marketing 103
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Persona to person: new research shows the payback of customer personas — but too few marketers are joining the dots

Tomorrow People

Content may be intended for millions, but it’s read by an individual. With statistics from recent research, this infographic shows how personas are keeping it real for content marketers. What creates the more vivid picture in your mind? “Metropolitan Male 5-40, blue collar CD2”? Or “Uncle Bob, who drives a white van, watches EastEnders over a curry, and supports Arsenal”?

Research 166
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New Marketing Technology Trends: 5 Takeaways for Content Managers

DivvyHQ

Anyone who works in content marketing knows the trends can change faster than the seasons. And if there’s one area where transformation is even more rapid, it is the technology that powers content marketing. In this world of constant innovation and inundation, one thing that’s reliably true is that adopting the right content marketing technologies is absolutely critical to success.

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Your Sales Year is Coming to an End. Are you ready?

InsightSquared

It’s two weeks until December. Holiday music is already playing in every store you set foot into, your weekends are starting to fill with egg-nog and apple pie induced festivities and every morning you find yourself layering up with an extra hat or scarf before you step outside. Tis’ the season! December around the corner also means your sales year is coming to an end.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Role Subscription Marketing Will Play In Personalization

Marketing Insider Group

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. Proposed in 1970 by Japanese roboticist Masahiro Mori, the uncanny valley concept was first applied to humanoid robots. When an entity appears […]. The post The Role Subscription Marketing Will Play In Personalization appeared first on Marketing Insider Group.

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may have outpaced Black Friday as the largest shopping day of the year in 2017, shoppers are becoming increasingly accustomed to deals and specials that

Twitter 108
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Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Lisa Murton Beets (@LisaBeets), Research Director at CMI said, “The data suggest that manufacturers have a way to go with putting the audience’s informational needs before their own sales/promotional message. […] The post Unique Challenges of Manufacturing Content Marketing in 2019 by Achinta Mitra appea

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Advanced SEO for Food Bloggers: An Interview With Casey Markee

SEMrush

When it comes to competitive niches in SEO, food blogging is often at the top. With so many similar recipes, guides and tutorial videos, the competition is fierce. If you are hoping to rank well in the food blogger industry, there is one go-to-expert you have to talk to, Casey Markee.

Blogger 101
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The Secret to Sales Enablement: You Can Lead a Sales Team to Water…

Kapost

If you’re familiar with my marketing philosophy, you know I like to make it all about the fish. The way I see it, marketers are a lot like fishermen: the. The post The Secret to Sales Enablement: You Can Lead a Sales Team to Water… appeared first on Kapost Content Marketing Blog.

Leads 85
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Social Shopping Experiences Elevate Product Marketing

Content Standard

As social media marketing becomes more and more about conversion, not just awareness , product marketing is warming up to social shopping experiences. The integration of buying with social media closes the gap between connecting and converting. People are getting more comfortable with making purchases on social media. According to 2018 research from SUMO Heavy , 48 percent of customers say they have purchased products or services through social media.

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Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have

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How Content Helps Build Trust in Every Stage of the Customer Life Cycle

Content Standard

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. For the past two years, Edelman has reported a significant decline in consumer trust across all four key institutions—business, government, NGOs, and media. Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies.

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Why being your own worst critic is hurting your career

JotForm

We tend to be our own worst critics. We focus on what we believe we lack. And we judge our own setbacks much more harshly than we would judge others’ challenges. Even worse, ruminating on perceived shortcomings drains valuable energy that could be used more productively. It’s not always easy to t.

Product 67
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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6 Common Grammatical Errors and Why They Make Your Business Look Unprofessional

BenchmarkONE

Before the internet, we had no idea that grammar elicited such strong emotions. But now, it seems like the grammar police are everywhere – at work, in your Facebook feed, even in your memes. For some, grammar policing is no more than an opportunity to show how well they paid attention in school: “everyone knows you can’t end a sentence with a preposition.

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Digital Marketing Stats for Making Conversions Bright

AccuData

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! Holiday Conversions. When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. 49% of holiday shoppers say they begin their shopping in November. 48% of shoppers agree their mobile device allows them to make more informed purchases. 43% say they use mobile for holiday shopping becau

Stats 68
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4 Key Takeaways from B2B Marketing Forum 2018 That Challenge the Status Quo

PFL

Throughout every session at B2B Marketing Forum 2018, presented by MarketingProfs, it was clear that there was one common theme joining every message: curiosity. From Ann Handley’s opening presentation about defeating the “ignosaurus” (an apathetic, impervious, status quo-loving marketer – you don’t know any of those, do you?) to Nancy Duarte’s closing keynote on data […].

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What is DMARC?

SendGrid

Luke from SendGrid's deliverability team explains why DMARC is important and breaks down a sample DMARC record for you. The post What is DMARC? appeared first on SendGrid.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why the Buyer’s Journey Is Also Your Brand’s Journey

Brightedge

The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed it into a complex maze of multiple touchpoints and potential for crossed wires. With 3.6 billion people using the internet, the buyer’s journey now begins and, for many industries, ends in […].

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Use Industry Analysis to Deliver the Food the Dogs Want to Eat

Brandwatch Marketing

Market is the only thing that matters. So says Marc Andreessen, cofounder of venture capital firm Andreessen Horowitz. You can have a stellar product, and a great team building it, but if the market isn’t there to buy, your company can’t go anywhere. This makes finding, and appealing to, the right market one of your most crucial tasks. This is true not just for new brands trying to find their footing but also for established brands that want to either move into a new market or see th

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7 Fitness Challenge Ideas to Get Your Team Moving

Hubspot

According to the Centers for Disease Control and Prevention, almost 80% of American adults don't get the recommended amount of exercise per week. Unfortunately, this number could ultimately affect the productivity and long-term success of your company. Mid-day exercise has proven to effectively boost performance and productivity in the workplace -- in fact, a study presented to the American College of Sports Medicine found employees who exercised for 30-60 minutes during their lunch break report

Youtube 70
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A Special Televerde Message: Thankfulness Beyond Thanksgiving

Televerde

From pumpkin pie, sweet potatoes and turkey prepared with all the trimmings, to four-day weekends, the start of holiday carolers and anything but political dinner conversations–for all of us at Televerde, there isn’t anything we don’t love about Thanksgiving. But what tops our list is gratitude for moments throughout the year that became our fondest memories and for those around us who support our work all year long.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Used Search Data to Create This Report to Help You Navigate the Holidays

Hubspot

Ah, the holidays. It's a holly, jolly time of year that's full of egg nog, seasonal foods, and -- in a word -- chaos. Here in the U.S., the November holiday of Thanksgiving marks the start of the holiday season, with millions of people hitting the road and airports to visit relatives and partake in turkey feasts, parades, Black Friday shopping deals, and similar merriment.

Google 67
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Introducing SendGrid Ads

SendGrid

SendGrid's newest product is now available in beta form! Learn about how multichannel display ads can help you increase website engagement, drive revenue, and grow your email list. The post Introducing SendGrid Ads appeared first on SendGrid.

Ads 59
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How to Increase Webinar Attendance With Your Own Concierge Chatbot

ClearVoice

A concierge chatbot is technology that allows businesses to provide information, reminders and helpful advice to customers. Compared to email, chatbot messages have significantly higher open and click-through rates. Facebook Messenger provides an easy entry into the world of concierge chatbot creation for businesses. Did you know that 61% of marketers are using webinars to generate leads or revenue for their business?

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Behind the Brilliance: Testing and Optimizing Your ABM Programs with David Tam

Engagio

I continue to be impressed with the level skill and talent of our customers at Engagio. Recently, we invited David Tam , Director of Marketing at OneLogin , to talk to our team about how he’s executing ABM. Not only was I impressed with his knowledge of Engagio, but I loved his rigor and discipline around optimizing ABM campaigns and programs. That’s why I wanted to feature him on this edition of Behind the Brilliance, where I highlight some of the sharpest marketers around.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The Indian Expansion of FCB’s FuelContent

Valasys

Since inception, FCB’s FuelContent has been gaining steady momentum and has created a robust global network for themselves. They have now rolled out its first office in India in order to expand its network and amplify content creation. With a razor focus on providing brands with more than just a 30-second TVC, FCB Global Network has gotten its content production arm – FuelContent to India.

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5 People You Should Thank Every Holiday Season

Outbound Engine

Think of all the various people you interact with on a daily, weekly, monthly basis. The baristas at your favorite coffee shop, your mechanic, perhaps even a board of directors. While it’s easy to remember your kids and close friends when you’re thinking about gifts, it can be easy to forget others who also deserve special attention. As you make your giving list, here are 5 people you should thank this, and every, holiday season. 1.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B.

B2B 85