Mon.Nov 19, 2018

The Evolving Role of Marketing Operations

Fusion Marketing Partners

The time seems right to take a moment and reflect on the evolution of the Marketing Operations (Ops) role. Only […]. Guest Expert Contributor

Persona to person: new research shows the payback of customer personas — but too few marketers are joining the dots

Tomorrow People

Content may be intended for millions, but it’s read by an individual. With statistics from recent research, this infographic shows how personas are keeping it real for content marketers. What creates the more vivid picture in your mind? Metropolitan Male 5-40, blue collar CD2”?

New Marketing Technology Trends: 5 Takeaways for Content Managers


Anyone who works in content marketing knows the trends can change faster than the seasons. And if there’s one area where transformation is even more rapid, it is the technology that powers content marketing.

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Role Subscription Marketing Will Play In Personalization

Marketing Insider Group

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out.

More Trending

A Guide to Crushing Copywriting Projects

SmartBug Media

Part of your job as a marketer is to turn out great content, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important.

Your Sales Year is Coming to an End. Are you ready?


It’s two weeks until December. Holiday music is already playing in every store you set foot into, your weekends are starting to fill with egg-nog and apple pie induced festivities and every morning you find yourself layering up with an extra hat or scarf before you step outside. Tis’ the season!

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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Advanced SEO for Food Bloggers: An Interview With Casey Markee


When it comes to competitive niches in SEO, food blogging is often at the top. With so many similar recipes, guides and tutorial videos, the competition is fierce. If you are hoping to rank well in the food blogger industry, there is one go-to-expert you have to talk to, Casey Markee.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process.

Setting Healthy Boundaries in a Customer-Facing Role


Down-shifting a "Do it now" approach. I recently found myself in a situation where I was working really long hours for several weeks. I was making trade-offs with down time in a daily (and nightly) press to get everything done now. I was pushing hard, and my company and clients were happy.

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7 Fitness Challenge Ideas to Get Your Team Moving


According to the Centers for Disease Control and Prevention, almost 80% of American adults don't get the recommended amount of exercise per week. Unfortunately, this number could ultimately affect the productivity and long-term success of your company.

Use Industry Analysis to Deliver the Food the Dogs Want to Eat

Brandwatch Marketing

Market is the only thing that matters. So says Marc Andreessen, cofounder of venture capital firm Andreessen Horowitz. You can have a stellar product, and a great team building it, but if the market isn’t there to buy, your company can’t go anywhere.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Google Used Search Data to Create This Report to Help You Navigate the Holidays


Ah, the holidays. It's a holly, jolly time of year that's full of egg nog, seasonal foods, and -- in a word -- chaos. Here in the U.S.,

Re-naming a B2B company 2: the process, shortlist and winner

Velocity Partners

You don’t (I fervently hope) change your company name every day. And when you do need to do something radical with your brand, there aren’t a lot of places to turn to for help.

Why the Buyer’s Journey Is Also Your Brand’s Journey


The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed it into a complex maze of multiple touchpoints and potential for crossed wires. With 3.6

A Special Televerde Message: Thankfulness Beyond Thanksgiving


From pumpkin pie, sweet potatoes and turkey prepared with all the trimmings, to four-day weekends, the start of holiday carolers and anything but political dinner conversations–for all of us at Televerde, there isn’t anything we don’t love about Thanksgiving.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Increase Webinar Attendance With Your Own Concierge Chatbot


A concierge chatbot is technology that allows businesses to provide information, reminders and helpful advice to customers. Compared to email, chatbot messages have significantly higher open and click-through rates.

6 Common Grammatical Errors and Why They Make Your Business Look Unprofessional


Before the internet, we had no idea that grammar elicited such strong emotions. But now, it seems like the grammar police are everywhere – at work, in your Facebook feed, even in your memes. For some, grammar policing is no more than an opportunity to show how well they paid attention in school: “everyone knows you can’t end a sentence with a preposition.” But for others, you’d think a misplaced modifier was grounds for capital punishment.

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5 People You Should Thank Every Holiday Season

Outbound Engine

Think of all the various people you interact with on a daily, weekly, monthly basis. The baristas at your favorite coffee shop, your mechanic, perhaps even a board of directors.

How Social Shopping Experiences Elevate Product Marketing

Content Standard

As social media marketing becomes more and more about conversion, not just awareness , product marketing is warming up to social shopping experiences. The integration of buying with social media closes the gap between connecting and converting.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Introducing SendGrid Ads


SendGrid's newest product is now available in beta form! Learn about how multichannel display ads can help you increase website engagement, drive revenue, and grow your email list. The post Introducing SendGrid Ads appeared first on SendGrid. Product

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The Secret to Sales Enablement: You Can Lead a Sales Team to Water…


If you’re familiar with my marketing philosophy, you know I like to make it all about the fish. The way I see it, marketers are a lot like fishermen: the. The post The Secret to Sales Enablement: You Can Lead a Sales Team to Water… appeared first on Kapost Content Marketing Blog. Marketing Strategy

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Behind the Brilliance: Testing and Optimizing Your ABM Programs with David Tam


I continue to be impressed with the level skill and talent of our customers at Engagio. Recently, we invited David Tam , Director of Marketing at OneLogin , to talk to our team about how he’s executing ABM.

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The Ultimate Guide to Communication


The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. The topic of communication is quite broad, right? I mean, it encompasses an entire college major at most universities.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.