Mon.Jul 15, 2019

Boost your B2B Marketing Through Lead Nurturing

The Lead Agency

On average, 50% of the leads in any system are not yet ready to buy. As B2B Marketers, we are responsible for nurturing these leads through the customer journey, to ultimately drive conversion.

The 30-Day Guide to Building a Stellar B2B Website


What makes for good B2B website design? If you’re a business owner or marketer asking yourself this question, you probably already have a couple of ideas. A good B2B website is intuitive and original. It’s replete with tools that enhance the customer experience.

Email Marketing Guide: Lessons Learned From 1 Million Emails


Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience?

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5 Ways for Content Marketers to Avoid Shiny Object Syndrome

Marketing Insider Group

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why Videos Are Important for Your Content Marketing Strategy

Modern Marketing

Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019.

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More Trending

Applying Predictive Behavior Scoring to Game of Thrones

Ignite Tech

A few months back, Airbnb ran a great post about how its trust and safety data scientists build machine learning models to protect users from fraud by predicting bad actors. As the piece illustrated using Game of Thrones, a highly nuanced model is required to determine something like whether someone is “good” or “evil.” But what if people aren’t just born good or evil? What if they change over time?

The 4 Most Effective Types of Sales Enablement Content


In theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more weight.

Make Your Content Marketing Strategy Useful – Do It in Visuals

Content Marketing Institute

Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.

Silos are killing your personalization efforts

Content Science Review

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content. Article

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Tips on How to Analyze and Improve Your Chatbot for Better Results


Chatbots: What are they exactly? And why are they all the rave today? If you are unfamiliar with what chatbots are and how they work, you might be surprised to discover that you have probably already talked to one.

How to Develop a Digital Brand – part 1 [VIDEO]

Hinge Marketing

?. In this video blog, Lee Frederiksen will talk to you about how to develop a digital brand, and it’s broken down into two parts. This is the first video in the series where we will cover your business goals. TRANSCRIPTION: Hi.

Effective Brainstorming Activities to Build Your Content Calendar


You can have the best content calendar software on the planet, but to succeed, you need to fill it with great ideas. And if you’ve been around the block in the content game, you know that your well of ideas can run dry from time to time.

The Beginner’s Guide to Brand Activation


A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The 5 Things Salespeople Need to Build Their Personal Brand

Modern B2B Marketing

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.)

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn


Is there really a best time to post on social media? The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs.

What is Branded Content Marketing?

Only B2B

Shout the word ‘branded content marketing’ in a room full of content marketers if you want to make the things around you interesting. Branded content marketing has lived a life. The post What is Branded Content Marketing? appeared first on ONLY B2B. blogs

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5 Email Testing Myths You Shouldn’t Fall For


We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Importance of Business to Business Services

Only B2B

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services. The post The Importance of Business to Business Services appeared first on ONLY B2B. blogs

Best Tweets from #SEMrushchat: How to Hire a Digital Marketing Superhero


We had a fantastic Twitter chat with John Doherty about hiring the right marketer for your company.

Amazon Prime Day: First Thoughts


Amazon’s fifth annual high-impact Prime Day event formally launched today, July 15 th , with news-hype worthy of the massive event it has become. It’s billed as a quick, intensive two-day affair, but that’s misleading.

How To Create A Marketing Plan For B2B Businesses In 2019

G2M Solutions

Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action. It’s what tells your team what to do and in what sequence, when they arrive at work each day.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

7 Questions to Make Sure Your Next Marketing Hire Is a Slam Dunk

Single Grain

Successful interviews should accomplish two goals: getting the best out of the person being interviewed and selling your company as a place where they want to work. In fact, nine in ten people (91%) say the interview process influences their opinion of a company.

Most Viewed Video Ads: Google and Nike Dominate the Charts


Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Seniors are going to the web to determine their paths toward senior living. Seventy-five percent of senior living consumers research options on search engines.

Best Instagram Apps for Marketers


By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take your Instagram marketing to even greater heights? There are certainly a lot to choose from. There’s no shortage of great Instagram apps for marketers.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.