The Lead Agency

JULY 15, 2019

Lead Nurturing 75

Lead Nurturing B2B Marketing Leads Lead 75

BenchmarkONE

JULY 15, 2019

What makes for good B2B website design? If you’re a business owner or marketer asking yourself this question, you probably already have a couple of ideas. A good B2B website is intuitive and original. It’s replete with tools that enhance the customer experience. And of course, it’s totally optimized to attract and capture the right web traffic. Knowing what a good B2B website looks like and making it happen are two different things.

Marketing Websites 70

Marketing Websites Ad Building B2B Long Tail Marketing 70

Rev

JULY 15, 2019

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for testing. In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. .

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Marketing Insider Group

JULY 15, 2019

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll […]. The post 5 Ways for Content Marketers to Avoid Shiny Object Syndrome appeared first on Marketing Insider Group.

Content Marketing 256

Content Marketing Content Marketing & Strategy SEO 256

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level.

Activities 246

Activities Brand Identity Branding Sample 246

Adobe Experience Cloud Blog

JULY 15, 2019

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum.

Personalization 134

Personalization Ad Building Brand Identity Branding 134

Only B2B

JULY 15, 2019

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services. The post The Importance of Business to Business Services appeared first on ONLY B2B.

Business to Business 118

Business to Business Service Business Domain 118

Brandpoint

JULY 15, 2019

In Minneapolis for the long-awaited 2019 Digital Summit ? This event takes place from Aug. 14-15, hosts over 1,500 attendees and is filled with great sessions on content marketing , social media , B2B, UX and more. While your days will be packed with learning cutting-edge industry trends and networking, you still might want to take time to experience some of what the host city has to offer.

Conference 108

Conference Paid Search Agency Network Marketing Course 108

Only B2B

JULY 15, 2019

Shout the word ‘branded content marketing’ in a room full of content marketers if you want to make the things around you interesting. Branded content marketing has lived a life. The post What is Branded Content Marketing? appeared first on ONLY B2B.

Content Marketing 116

Content Marketing Brand Identity Branding Content 116

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

JULY 15, 2019

Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals. Continue reading → The post Make Your Content Marketing Strategy Useful – Do It in Visuals appeared first on Content Marketing Institute.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Content Marketing Content 101

SEMrush

JULY 15, 2019

We had a fantastic Twitter chat with John Doherty about hiring the right marketer for your company. Our community discussed the types of skills marketers need today to build their reputation, ways a business can vet remote workers and consultants, why a company would choose a consultant over an agency, determining which level of marketer to hire, and which questions you should ask when hiring.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Best Practices Consulting 87

ClearVoice

JULY 15, 2019

Chatbots: What are they exactly? And why are they all the rave today? If you are unfamiliar with what chatbots are and how they work, you might be surprised to discover that you have probably already talked to one. You can encounter chatbots everywhere online, from Facebook Messenger to Slack to e-commerce websites. For example, if you are searching for a product on a website, you can simply ask a chatbot where it is rather than having to call customer service.

Tips 87

Tips User-Generated Content Lead Ranking Interactive Marketing 87

SmartBug Media

JULY 15, 2019

Seniors are going to the web to determine their paths toward senior living. Seventy-five percent of senior living consumers research options on search engines. In fact, the overwhelming majority of senior living and senior care customers start their journeys with online research, with 75 percent of senior living consumers researching on search engines.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Inbox Insight

JULY 15, 2019

Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs. Improving conversion rates. Delivering better quality leads. Achieving a higher ROI. This article sets out the key steps to delivering the best plan of attack.

Demand Generation 75

Demand Generation Demand Generation Agencies Traffic Demand 75

G2M Solutions

JULY 15, 2019

Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action. It’s what tells your team what to do and in what sequence, when they arrive at work each day. So it’s important!

Planning 69

Planning Marketing Plans B2B Marketing Business 69

Content Science Review

JULY 15, 2019

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content.

Personalization 89

Personalization Traffic Conversion Content 89

Madison Logic

JULY 15, 2019

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why you’re company would benefit from incorporating ABM tactics into your marketing strategy. 1. ABM helps to align marketing and sales If you go to any marketing conference or presentation, chances are you’ll hear about. The post 5 Reasons Your Company Needs Account-Based Marketing appeared first on Madison Logic Blog.

Account Based Marketing 69

Account Based Marketing Paid Search Agency Companies ABM 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

JULY 15, 2019

You can have the best content calendar software on the planet, but to succeed, you need to fill it with great ideas. And if you’ve been around the block in the content game, you know that your well of ideas can run dry from time to time. Hopefully you’re in a situation where you have a team of people feeding off each other and contributing ideas regularly.

Activities 65

Activities Effectiveness Ad Building Content 65

eDataSource

JULY 15, 2019

Amazon’s fifth annual high-impact Prime Day event formally launched today, July 15 th , with news-hype worthy of the massive event it has become. It’s billed as a quick, intensive two-day affair, but that’s misleading. Our tracking of this year’s Amazon’s Prime Day themed emails shows messaging promoting “ Early Prime Day deals” first deploying as early as July 1 st , Amazon having previously revealed dates for the main event on June 22 nd.

Amazon 61

Amazon Multi-Channel Class Promotion 61

Litmus

JULY 15, 2019

We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. And when we dig into the why, there are a few myths that we hear over and over again. .

Template 60

Template CAN-SPAM Trigger Marketing Email Marketing 60

SendGrid

JULY 15, 2019

Brent Schooley provides an overview of combining your SMS and email strategies in a video tutorial. The post Video Tutorial: Combining Email and SMS Notifications appeared first on SendGrid.

SMS 58

SMS Video Marketing Practices Best Practices 58

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

illumin

JULY 15, 2019

Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads. Take a look at some of the top ads below: Nest. Coming in first place is Google Nest.

Ads 56

Ads Google Video Marketing Class 56

Salesforce Marketing Cloud

JULY 15, 2019

I’m really excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019. This is the second Magic Quadrant in the category to be published by Gartner and the second year in a row that Evergage has been named a Leader in the report.

Personalization 53

Personalization Gartner Custom Publishing Account Based Marketing 53

Seismic

JULY 15, 2019

For banks, lending is getting less profitable and funding has gotten more costly. According to David O’Connell of the AITE Group, this means banks need to embrace lending as the “tip of the spear” and field new opportunities to acquire deposits. Maximizing collaboration between lenders and treasury management and “treating all products and services as equals in pursuit of overall relationship profitability and deposits as a funding source” is imperative for commerci

Cross-Selling 49

Cross-Selling Webinar Metrics Training CRM 49

Choozle

JULY 15, 2019

As a marketer, I’m always looking for ways to engage with people who are already in the market for the thing I’m promoting. Contextual keyword targeting, simply put, makes it that much easier to do. It’s a win-win for both advertisers and consumers—they only see ads they’re interested in, and you only serve those ever-valuable impressions to the best people.

Keywords 45

Keywords Advertising Agencies Classified Ads Funnel Advertising 45

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bannerflow

JULY 15, 2019

Enabling exceptional display advertising is Bannerflow’s mission statement. Using our creative management platform (CMP), customers can produce stunning designs with ease. Therefore, every quarter, we try to highlight a campaign that really stands-out. And this spring the competition was fierce, with countless excellent designs submitted and analysed by our in-house creative team.

Display 45

Display Campaigns Ads Banners 45

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. It never hurts to review your methods and see if you can do more, right? Let’s roll! How to find B2B leads. If you want to generate leads for B2B sales , you don’t expect the opportunity to show up at your doorstep (we know that for sure because you won’t be reading this article other

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Walker Sands

JULY 15, 2019

Five years ago, the thought of online shopping for a new couch was probably out of the question for most. Today, it’s more of the norm. According to our 2019 Future of Retail report , 46% of consumers say they’re more willing to make a big-ticket purchase like a grill or car online than they were only one year ago. Retailers can build on this momentum and drive big-ticket online purchases forward by cultivating a stellar digital experience focused on consumer comfort and education.

Buy 40

Buy Peer-to-peer Transparency Trigger Marketing 40