Mon.Jul 15, 2019

Boost your B2B Marketing Through Lead Nurturing

The Lead Agency

The 30-Day Guide to Building a Stellar B2B Website

Hatchbuck

What makes for good B2B website design? If you’re a business owner or marketer asking yourself this question, you probably already have a couple of ideas. A good B2B website is intuitive and original. It’s replete with tools that enhance the customer experience.

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Email Marketing Guide: Lessons Learned From 1 Million Emails

LeadCrunch

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience?

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5 Ways for Content Marketers to Avoid Shiny Object Syndrome

Marketing Insider Group

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How a Common Content Strategy Unites Marketing’s Different Natures

Contently

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy.

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Best Tweets from #SEMrushchat: How to Hire a Digital Marketing Superhero

SEMrush

We had a fantastic Twitter chat with John Doherty about hiring the right marketer for your company.

Make Your Content Marketing Strategy Useful – Do It in Visuals

Content Marketing Institute

Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.

How to Develop a Digital Brand – part 1 [VIDEO]

Hinge Marketing

?. In this video blog, Lee Frederiksen will talk to you about how to develop a digital brand, and it’s broken down into two parts. This is the first video in the series where we will cover your business goals. TRANSCRIPTION: Hi.

Silos are killing your personalization efforts

Content Science Review

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content. Article

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

10 Tips on How to Analyze and Improve Your Chatbot for Better Results

ClearVoice

Chatbots: What are they exactly? And why are they all the rave today? If you are unfamiliar with what chatbots are and how they work, you might be surprised to discover that you have probably already talked to one.

What is Branded Content Marketing?

Only B2B

Shout the word ‘branded content marketing’ in a room full of content marketers if you want to make the things around you interesting. Branded content marketing has lived a life. The post What is Branded Content Marketing? appeared first on ONLY B2B. blogs

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Effective Brainstorming Activities to Build Your Content Calendar

DivvyHQ

You can have the best content calendar software on the planet, but to succeed, you need to fill it with great ideas. And if you’ve been around the block in the content game, you know that your well of ideas can run dry from time to time.

The Importance of Business to Business Services

Only B2B

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services. The post The Importance of Business to Business Services appeared first on ONLY B2B. blogs

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The 5 Things Salespeople Need to Build Their Personal Brand

Marketo

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.)

The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics.

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

Hootsuite

Is there really a best time to post on social media? The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs.

Most Viewed Video Ads: Google and Nike Dominate the Charts

AcuityAds

Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How To Create A Marketing Plan For B2B Businesses In 2019

G2M Solutions

Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action. It’s what tells your team what to do and in what sequence, when they arrive at work each day.

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5 Email Testing Myths You Shouldn’t Fall For

Litmus

We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect.

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7 Questions to Make Sure Your Next Marketing Hire Is a Slam Dunk

Single Grain

Successful interviews should accomplish two goals: getting the best out of the person being interviewed and selling your company as a place where they want to work. In fact, nine in ten people (91%) say the interview process influences their opinion of a company.

How to Build Your Brand’s Digital Ecosystem with Search and Social

Brandwatch Marketing

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Demand Generation; How to Reach & Pick Up the ‘Right’ Traffic

Inbox Insight

Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs. Improving conversion rates. Delivering better quality leads. Achieving a higher ROI.

Amazon Prime Day: First Thoughts

eDataSource

Amazon’s fifth annual high-impact Prime Day event formally launched today, July 15 th , with news-hype worthy of the massive event it has become. It’s billed as a quick, intensive two-day affair, but that’s misleading.

The 4 Most Effective Types of Sales Enablement Content

Contently

In theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more weight.

How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Seniors are going to the web to determine their paths toward senior living. Seventy-five percent of senior living consumers research options on search engines.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!