Marketing Insider Group
MAY 15, 2018
Almost every marketer I’ve met of late is sold on content marketing and subsequently, they are producing more thought leadership content than ever. With all that great content comes a new challenge: what should a marketer do with it? Too often, well-intentioned marketing content ends up scattered all over the place: various website pages; random […].
Engagio
MAY 15, 2018
In traditional models, marketing out meant placing a 30-second commercial on TV. Later, it meant blasting leads in your database with HTML emails. In today’s evolving B2B landscape where attention is scarce, marketing must always be multi-channel. . Going outbound is essential, and using ABM is the smartest way to do it. What does that mean? It means using personalized and relevant messages across multiple channels.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
MAY 15, 2018
You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. This problem is, there’s no […]. The post 7 Content Marketing ROI Templates and Tools appeared first on Marketing Insider Group.
Zoominfo
MAY 15, 2018
Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics ( source ): 80% of employee turnover is due to bad hiring decisions. 39% of businesses report a decrease in productivity due to a bad hire. 41% of businesses estimate the cost of a bad hire to be over $25,000.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
MAY 15, 2018
Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
MAY 15, 2018
Marketers are continuously working to improve the customer experience, and new research suggests that they are making it a top business objective. The Data and Marketing Association and the Winterberry Group recently came together to survey marketers on how focused they are on the customer experience. In their “Elevating the Customer Experience” report, statistics showed that 57 percent of marketers have made it a “top priority” to elevate the customer experience.
Vidyard
MAY 15, 2018
You don’t shop the way you did five years ago—so why are you still selling that way? Today’s B2B buyers are more empowered than ever before. They do their own research. They read reviews. They price compare online. In comparison, we know from the B2C world, 90% of the buying decision is made before a potential customer even walks into a storefront.
Hubspot
MAY 15, 2018
A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. It’s an effective method to maximize opportunities while minimizing negative factors associated with a given project or objective.
Oktopost
MAY 15, 2018
For many brands, editorial calendars are often driven by buyer personas, product updates and/or a list of keywords. This approach isn’t wrong, but it doesn’t give B2B marketers a true sense of what’s resonating with their readers. A staggering 80% of marketers agree that personalized content generates better results. Imagine yourself walking into a fashion […].
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 15, 2018
It’s one of the worst feelings in the world. You've spent weeks perfecting your resume and crafting the perfect cover letter, and you're finally ready to submit your application for your dream job. But when you scan the company’s careers page, panic starts pouring over you. The job you wanted to apply for is no longer open. It’s gone. And as you stare at your laptop screen in shock, you can’t help but think you’ll never be able to join your dream company.
Only B2B
MAY 15, 2018
25+ Lead Generation Blog B2B Executives Should Follow Lead Generation is the process of generating leads for the product which cannot happen simply. Sales and marketing are the two. The post appeared first on ONLY B2B.
Kapost
MAY 15, 2018
Breaking down silos is key to marketing success. But I’m not just talking about silos within your organization. I’m talking about the broader marketing community. When we as marketers keep. The post The 4 Most Important Takeaways from the SiriusDecisions 2018 Summit appeared first on Kapost Content Marketing Blog.
ERDM
MAY 15, 2018
Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery. Andrew is a former Loyalty360 Gold Award winner in the category of Brand Messaging and Communication in the Customer Experience category.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Lead Agency
MAY 15, 2018
There is only one week left before the GDPR becomes enforceable within the European Union (EU). MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? In the following article we will dissect what the GDPR entails, how MarTech companies are seeking to comply with the changes, the general impact on marketing
Kapost
MAY 15, 2018
Breaking down silos is key to marketing success. But I’m not just talking about silos within your organization. I’m talking about the broader marketing community. When we as marketers keep. The post The 4 Most Important Takeaways from the SiriusDecisions Summit 2018 appeared first on Kapost Content Marketing Blog.
Hubspot
MAY 15, 2018
At 1:00 AM EST, Facebook released a statement that it has launched its Youth Portal: a guide to help teens navigate the network. According to the statement , penned by Facebook Global Head of Safety Antigone Davis and Global Policy Programs Manager Karuna Nain, the Youth Portal serves a few primary purposes. One appears to be educating teens on how they can best use Facebook's features and products (like Pages and one's own profile) with safety in mind, as well as information on how Facebook use
BOP Design
MAY 15, 2018
There is a large push in marketing to automate as many tasks and workflows as possible. However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value. Before we jump into the when and where, let’s take a step back and look at that what. If you search for “marketing automation” on a search engine, you are served up a ton of ads by, no surprise, marketing automation software providers.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hubspot
MAY 15, 2018
Today, Facebook released its first ever Community Standards Enforcement Report to the public. This report includes a preliminary inventory of rule-violating content and the removal action Facebook took on it. The report , which was included in the company's overall Transparency Report , largely covers the content in violation of Facebook's Community Standards that was discovered and removed from October 2017 to March 2018.
Fusion Marketing Partners
MAY 15, 2018
A 100% agreement, we don’t see that very often in survey results. But “growth,” especially organic growth, was the first […].
Champion Communications
MAY 15, 2018
The word “newsjacking” may sound a little sinister – bu in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.
Integrated B2B
MAY 15, 2018
As millennials enter the global mainstream in business, companies need to look closely at how they are set up to ensure they attract, motivate and retain the best talent. The same goes for how they interact with customers and other external stakeholders. It should be no surprise for marketing and HR departments, whose job it is to analyse and consider the needs of target audiences.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Navigate the Channel
MAY 15, 2018
When it comes to your trade show floors and appearance, you might be limited in the size and design of your booth by your budget. While this — along with choosing the right trade show to attend — is an important element of success, picking and choosing the right location and trade show booth flooring ideas on the is vital as well. Here are four tips to help you out. 1.
Ontraport
MAY 15, 2018
UTM variables allow you to assess where your web traffic is coming from. The post Stop Guessing Which of Your Lead Sources Are Working appeared first on The ONTRAPORT Blog.
Messages that Matter
MAY 15, 2018
Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Either the BI companies […].
Integrated B2B
MAY 15, 2018
As millennials enter the global mainstream in business, companies need to look closely at how they are set up to ensure they attract, motivate and retain the best talent. The same goes for how they interact with customers and other external stakeholders. It should be no surprise for marketing and HR departments, whose job it is to analyse and consider the needs of target audiences.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Ignite
MAY 15, 2018
Answering the question, “what stage are your prospect’s in?” will radically change how you sell and market.
ClickDimensions
MAY 15, 2018
Bluetext
MAY 15, 2018
It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion. Good videos translate to more sales—according to one recent survey , consumers are nearly two-thirds more likely to purchase a product after watching a video.
Expert insights. Personalized for you.
190 
Let's personalize your content