Thu.Apr 12, 2012

What Makes You Fascinating?

Marketing Insider Group

Do you think you are fascinating? What if I told you that you most certainly are fascinating and that there is research to prove it?

Three questions you must ask before you rebrand your business

Tomorrow People

If you’re thinking about a business rebrand, you probably have more questions than answers right now. After all, a rebrand can have a big impact on your company. So it’s essential to start by asking three important questions: 1. What do we want to achieve with this branding?

Trending Sources

The CMO Guide to Inbound Marketing [Infographic]

Modern B2B Marketing

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore.

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3 Ways to Maximize Conferences and Events Using Social Media

Marketri

In just two weeks, a couple of us from Marketri will be off to an awesome social media and marketing conference called Social Slam. I’ve been getting excited about what we will take away from the event. I am hoping to learn about up-and-coming social media trends from industry experts.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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How Closed-Loop Marketing Works

Hubspot

This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here.

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6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This

Sales Intelligence View

The days of asking a buyer the question, “So, what do you do?” ” are long gone. With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website?

Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

Hubspot

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up.

6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This

Sales Intelligence View

The days of asking a buyer the question, “So, what do you do?” ” are long gone. With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website? Buyers expect you to know everything about their company in and out. Because a buyer want a sales professional who understands their business and how it can be improved.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners , an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1.

Social Selling Tactics that Work – Recap

Sales Intelligence View

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas.

Upon Further Diagnosis…

ANNUITAS

A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. During this discussion we were focusing in on the skills gap that has been well documented by groups like the Marketing Automation Institute , Sirius Decisions , Aberdeen Group and others. We came to the conclusion that by and large, B2B marketers are at a stage where they DO KNOW what needs to be done and where their organizations need to go.

Social Selling Tactics that Work – Recap

Sales Intelligence View

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Is Social Media Better at Getting You Fired, or Hired?

B2B Memes

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) News Journal. What was his offense? Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission.

What Pinterest and Amazon Gain From the New Pin Button

SnapApp

If you purchased something on Amazon yesterday you may have noticed that where you could originally share the item with your network through integrated Facebook, Twitter, and Email buttons, you could now do so through Pinterest as well. So what does this mean for sharing?