Thu.Apr 12, 2012

Trending Sources

The CMO Guide to Inbound Marketing [Infographic]

Modern B2B Marketing

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore.

A Cloudy Outlook for Instagram. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com. growtoons

Three questions you must ask before you rebrand your business

Tomorrow People

If you’re thinking about a business rebrand, you probably have more questions than answers right now. After all, a rebrand can have a big impact on your company. So it’s essential to start by asking three important questions: 1. What do we want to achieve with this branding?

What Makes You Fascinating?

B2B Marketing Insider

Do you think you are fascinating? What if I told you that you most certainly are fascinating and that there is research to prove it?

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

When It Comes to Your Marketing Leads, Quality and Quantity Count

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly.

Your social media faults are not in the tools but in ourselves

Biznology

Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for.

How Closed-Loop Marketing Works

Hubspot

This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here.

Work 20

6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This

Sales Intelligence View

The days of asking a buyer the question, “So, what do you do?” ” are long gone. With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website?

Sales 26

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

Hubspot

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up.

6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This

Sales Intelligence View

The days of asking a buyer the question, “So, what do you do?” ” are long gone. With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website? Buyers expect you to know everything about their company in and out. Because a buyer want a sales professional who understands their business and how it can be improved.

Sales 16

The Customer Is Not Always Right - VR Marketing Blog

Vertical Response

How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners , an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Social Selling Tactics that Work – Recap

Sales Intelligence View

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas.

Upon Further Diagnosis…

ANNUITAS

A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. During this discussion we were focusing in on the skills gap that has been well documented by groups like the Marketing Automation Institute , Sirius Decisions , Aberdeen Group and others. We came to the conclusion that by and large, B2B marketers are at a stage where they DO KNOW what needs to be done and where their organizations need to go.

Social Selling Tactics that Work – Recap

Sales Intelligence View

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas.

Is Social Media Better at Getting You Fired, or Hired?

B2B Memes

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) News Journal. What was his offense? Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What Pinterest and Amazon Gain From the New Pin Button

SnapApp

If you purchased something on Amazon yesterday you may have noticed that where you could originally share the item with your network through integrated Facebook, Twitter, and Email buttons, you could now do so through Pinterest as well. So what does this mean for sharing?