Sun.Sep 08, 2019

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics?

PR 242

Freelancers Share the Out-of-Office Examples That Help Them Unplug


Six months after leaving the cushion of a full-time job and steady paycheck to go freelance, I was faced with my very first big ole decision: to set an out-of-office… or not.

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10 Insightful Ecommerce Statistics for Businesses


Not so long ago, ecommerce was just a vision that business folks at Amazon and eBay tried to explore as they searched for a new way to do things. And it worked, as that became a turning point, which made online shopping the next big thing after the World Wide Web. Ecommerce

10 Takeaways from Conex: The Content Experience 2019

Martech Advisor

In August, Uberflip hosted its annual thought leadership conference called Conex: The Content Experience. Marketers from across the globe convened to share tips, brush up on new marketing strategies and be inspired to use content experience in their marketing efforts.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Q&A: Debunking Common AI Misconceptions and What That Means for the Future of DAM


46% of organizations say marketing is leading the charge with artificial intelligence and machine learning to enhance their daily workflows. Yet, many still believe commons myths surrounding AI or are

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5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology


Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed.

4 Sales Email Templates That Drive Conversions


When I began my career in sales, I never thought about using sales email templates. I would power through my work days – making calls, confirming appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my momentum would screech to a halt.

New identity. Same Walker Sands.

Walker Sands

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Brand 52

Getting Started with Lead Segmentation in B2B Marketing (+ Free Webinar)


In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. Some, however, struggle with where to begin.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Address the Marketing Measurement Paradox

B2B Marketing Directions

One of the marketing thought leaders I pay close attention to is Mark Schaefer. Mark is the author of several highly-regarded books and the principal author of the widely-read {grow} blog.