Thu.May 16, 2019

Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software.

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The State of Marketing Automation and How to Achieve Ultimate Success


Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation

3 Questions Your Creative Director Wants You to Answer

Content Marketing Institute

Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. And read expert advice from two designers who know what can go wrong and how to help it go right.

Effective Practices for Quickly Growing Your B2B Blog


By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Prove Agile Marketing ROI Using the Power of Compound Interest

Marketing Insider Group

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business.

More Trending

Is a Land Grab the Right Growth Strategy for You?

Measure Up Marketing

If you subscribe to Ansoff’s matrix of growth, then you believe there are four primary ways to achieve growth: Sell more of your current solutions to your current customers/markets (Market Penetration). Sell new solutions to your current customers/marketing (Product Development).

B2B Conference Recap: SiriusDecisions Summit 2019


Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I’ve never been to a B2B Marketing Conference before. So I wasn’t entirely sure what to expect from the SiriusDecisions Summit in Austin, TX.

CX Mid Funnel: Getting Past Traffic to Conversions


Last week I attended Conductor’s C3 conference. We’re in the process of joining Conductor’s partner ecosystem because our clients see the value of the intersection of SEO and behavior-based personalization to improving mid-funnel progression.

Data to the Rescue: Rebooting Influencer Marketing I Traackr


Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Link-in-bio providers add 10-15% to Instagram referral traffic

Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just a tiny fraction of the amount of traffic back to sites that Facebook does.

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How to Evolve Lead Qualification as Your B2B Company Grows

Fusion Marketing Partners

If you’re a small business owner, you might remember the day you implemented Google Analytics on your website and saw […]. Guest Expert Contributor

4 Ways to Use Content for Personal Branding

Content marketing generates 3x more leads than outbound marketing and costs as much as 62% less. It is cheaper and more result-oriented. And at the heart of every successful content strategy is not just the brains behind its execution, but the content itself.

Top B2B Sales Challenges in 2019


"Sales is easy," said nobody ever. There are pipelines to fill, metrics to exceed, and quotas to beat. And that’s just at home. Out in the field, bigger and more agile players are competing against you to chase down the same leads. Nope, B2B sales is not for the faint of heart.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

6 Elements of a Perfect Elevator Pitch for Entrepreneurs and SMBs


“So, what do you do?”. When it comes to your startup or fledgling small business, this seems like it should be an easy question to answer.

The Rise of the Adaptive Enterprise: Takeaways from QAD’s Explore 2019


Last week I spent two days at QAD’s Explore 2019 conference. The first day of this annual event was filled with keynotes from executives covering the company’s product capabilities and roadmap as well as overall marketing messaging activities.

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Outreach at Ramp 2019


We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year!

10 of the Best Marketing Techniques for 2019


When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Which Type of Employee Are You?

Carla Johnson

May 16, 2019 In 1968, the deputy director for NASA came to George Land with a problem. Land was a general systems scientist who founded a research and consulting institute to study the enhancement of creative performance.

How Your SaaS Company Can be Newsworthy When You Don’t Feel Like It

Golden Spiral

Your SaaS company just scored some amazing earned media hits for your new product launch or acquisition. Congratulations! Now the pressure’s on to follow up that success with more. There’s only one problem: you don’t have anything to say. Or at least you think you don’t.

Why Google Isn’t Giving Update Advice Anymore


John Warner outlines a personal conspiracy theory about machine learning‘s present and possible future impact on SERPs - from a talk given at the April 2019 BrightonSEO. Opinion

SERP 100

Create Meaningful Interactions with Your Content


Recently, while reading the April edition of Sports Illustrated, I came across a reference to the concept of “transactional interactions” in an article about Tiger Woods’ miraculous win the 83rd Masters. The post Create Meaningful Interactions with Your Content appeared first on Kapost Blog.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

[Quiz] Who Are You in the Game of Digital Marketing?


Take this funny quiz inspired by the Game of Thrones series and find out who you are in the Game of Digital Marketing! Games

The Road to Content Marketing ROI: How to Create a Content Planning Framework


As a content marketer, you know that the road from idea to completed content can have twists and turns. But just like any good driver, you’re going to need a map to get you to your destination. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. Content planning is different from creating a content marketing strategy.

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It’s Time to Reinvent Marketing


In today’s day and age, with the advanced technology at our fingertips, it’s hard to imagine a world where you didn’t have a place to capture leads.

Understanding the Benefits of Email Marketing


When a subscriber opens an email in their inbox, it leads to more sales than any other marketing tactic. Not even social media, organic SEO, paid advertising, or affiliate marketing is proven to have the benefits of email marketing. But what is email marketing?

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.