Thu.May 16, 2019

Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software.

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The State of Marketing Automation and How to Achieve Ultimate Success

Act-On

Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation

3 Questions Your Creative Director Wants You to Answer

Content Marketing Institute

Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. And read expert advice from two designers who know what can go wrong and how to help it go right.

How to Prove Agile Marketing ROI Using the Power of Compound Interest

Marketing Insider Group

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Effective Practices for Quickly Growing Your B2B Blog

Webbiquity

By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually.

More Trending

Is a Land Grab the Right Growth Strategy for You?

Measure Up Marketing

If you subscribe to Ansoff’s matrix of growth, then you believe there are four primary ways to achieve growth: Sell more of your current solutions to your current customers/markets (Market Penetration). Sell new solutions to your current customers/marketing (Product Development).

CX Mid Funnel: Getting Past Traffic to Conversions

Biznology

Last week I attended Conductor’s C3 conference. We’re in the process of joining Conductor’s partner ecosystem because our clients see the value of the intersection of SEO and behavior-based personalization to improving mid-funnel progression.

4 Ways to Use Content for Personal Branding

Scoop.it

Content marketing generates 3x more leads than outbound marketing and costs as much as 62% less. It is cheaper and more result-oriented. And at the heart of every successful content strategy is not just the brains behind its execution, but the content itself.

Link-in-bio providers add 10-15% to Instagram referral traffic

Parse.ly

Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just a tiny fraction of the amount of traffic back to sites that Facebook does.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Evolve Lead Qualification as Your B2B Company Grows

Fusion Marketing Partners

If you’re a small business owner, you might remember the day you implemented Google Analytics on your website and saw […]. Guest Expert Contributor

Data to the Rescue: Rebooting Influencer Marketing I Traackr

Traackr

Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing

Outreach at Ramp 2019

InsightSquared

We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year!

6 Elements of a Perfect Elevator Pitch for Entrepreneurs and SMBs

Hatchbuck

“So, what do you do?”. When it comes to your startup or fledgling small business, this seems like it should be an easy question to answer.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Top B2B Sales Challenges in 2019

Outreach

"Sales is easy," said nobody ever. There are pipelines to fill, metrics to exceed, and quotas to beat. And that’s just at home. Out in the field, bigger and more agile players are competing against you to chase down the same leads. Nope, B2B sales is not for the faint of heart.

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Which Type of Employee Are You?

Carla Johnson

May 16, 2019 In 1968, the deputy director for NASA came to George Land with a problem. Land was a general systems scientist who founded a research and consulting institute to study the enhancement of creative performance.

How Your SaaS Company Can be Newsworthy When You Don’t Feel Like It

Golden Spiral

Your SaaS company just scored some amazing earned media hits for your new product launch or acquisition. Congratulations! Now the pressure’s on to follow up that success with more. There’s only one problem: you don’t have anything to say. Or at least you think you don’t.

5 Types of B2B Sales Enablement Content You Should Be Creating

The CSI Group

Maybe we’ve been watching too much Game of Thrones lately, but.have you ever noticed that a well-organized B2B company is a bit like an army? B2B Branded Content

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Rise of the Adaptive Enterprise: Takeaways from QAD’s Explore 2019

Aberdeen

Last week I spent two days at QAD’s Explore 2019 conference. The first day of this annual event was filled with keynotes from executives covering the company’s product capabilities and roadmap as well as overall marketing messaging activities.

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B2B Conference Recap: SiriusDecisions Summit 2019

LeadCrunch

Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I’ve never been to a B2B Marketing Conference before. So I wasn’t entirely sure what to expect from the SiriusDecisions Summit in Austin, TX.

The Road to Content Marketing ROI: How to Create a Content Planning Framework

DivvyHQ

As a content marketer, you know that the road from idea to completed content can have twists and turns. But just like any good driver, you’re going to need a map to get you to your destination. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. Content planning is different from creating a content marketing strategy.

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6 best video practices for capturing audiences’ 8-second attention span

Digital Marketing World Forum

Every social media brand wants more ways to capture audience attention, and video is one of the most effective ways to do it.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why Google Isn’t Giving Update Advice Anymore

SEMrush

John Warner outlines a personal conspiracy theory about machine learning‘s present and possible future impact on SERPs - from a talk given at the April 2019 BrightonSEO. Opinion

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Create Meaningful Interactions with Your Content

Kapost

Recently, while reading the April edition of Sports Illustrated, I came across a reference to the concept of “transactional interactions” in an article about Tiger Woods’ miraculous win the 83rd Masters. The post Create Meaningful Interactions with Your Content appeared first on Kapost Blog.

[Quiz] Who Are You in the Game of Digital Marketing?

SEMrush

Take this funny quiz inspired by the Game of Thrones series and find out who you are in the Game of Digital Marketing! Games

How to tell Great Stories with Copy that Connects

Digital Marketing World Forum

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. There is no narrative without conflict, and branded stories need their conflicts to be resolved. After all, your service offering is the solution to the conflict within your story.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.